Backing Up Marketing Buzzwords

AATCC Review ◽  
2020 ◽  
Vol 20 (6) ◽  
pp. 16-24
Author(s):  
Kilara Le
Keyword(s):  
Product Categories

Brands are built on the concept of recognition and differentiation in the marketplace. Today's branding is made to evoke a 'je ne sais quoi," sometimes aspirational, sometimes comforting, sometimes outright outlandish, but nonetheless recognizable and relatable. Product categories and trends come and go just like brands. However, some endure for decades with very simple common products or corner the market with complex signature ones. Others quickly become a distant memory in the minds eye of the consumer.

Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?

2008 ◽  
Author(s):  
Maria Kaya ◽  
Paul Steffens ◽  
Sönke Albers ◽  
Dennis Proppe
Keyword(s):  
Consumer Durables ◽  
Product Categories

The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

2020 ◽  
Author(s):  
Dengfeng Yan ◽  
Jaideep Sengupta
Keyword(s):  
Numerical Cognition ◽  
Consumer Preferences ◽  
Product Categories ◽  
Relative Preference ◽  
Compensatory Consumption

Abstract This research seeks to examine, first, whether and why consumers perceive divisible versus indivisible numbers differently and, second, how such divergent perceptions influence consumer preferences for marketer-created entities associated with divisible versus indivisible numbers. Integrating insights from two different literatures—numerical cognition and loneliness—we propose and find that numbers perceived to be divisible (vs. indivisible) are viewed as having more “connections” and are therefore deemed to be less lonely. Building on these findings and the literature on compensatory consumption, we then propose and demonstrate that a temporary feeling of loneliness increases participants’ relative preference for various targets—products, attributes, and prices—associated with divisible (vs. indivisible) numbers, which are perceived to be relatively more connected and less lonely. It merits mention that our findings are triangulated across a wide variety of numbers, different product categories, and multiple operationalizations of loneliness.

scholarly journals Tracking the Fate of Aluminium in the EU Using the MaTrace Model

Resources ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 72
Author(s):  
Gabriela Jarrín Jácome ◽  
María Fernanda Godoy León ◽  
Rodrigo A. F. Alvarenga ◽  
Jo Dewulf
Keyword(s):  
Secondary Production ◽  
Economic Importance ◽  
Baseline Scenario ◽  
Light Weight ◽  
The European Union ◽  
High Corrosion Resistance ◽  
Product Categories ◽  
The Impact ◽  
Selective Collection ◽  
The Eu

Aluminium is a metal of high economic importance for the European Union (EU), presenting unique properties (e.g., light weight and high corrosion resistance) and with applications in important sectors (e.g., transportation, construction and packaging). It is also known for its high recyclability potential, but relevant losses occur in its life cycle, compromising the amount of aluminium available for secondary production. A novel methodology that allows the identification of these losses and their impact on the aluminium flows in society is the MaTrace model. The objective of this article is to perform a dMFA of the secondary production of aluminium in the EU technosphere using the modified version of MaTrace, in order to estimate flows of the metal embedded in 12 product categories. Twelve scenarios were built in order to assess the impact of changes in policies, demand and technology. The flows were forecasted for a period of 25 years, starting in 2018. The results of the baseline scenario show that after 25 years, 24% of the initial material remains in use, 4% is hoarded by users, 10% has been exported and 61% has been physically lost. The main contributor to the losses is the non-selective collection of end-of-life products. The results of the different scenarios show that by increasing the collection-to-recycling rates of the 12 product categories, the aluminium that stays in use increase up to 32.8%, reaffirming that one way to keep the material in use is to improve the collection-to-recycling schemes in the EU.

Exploring Global Fashion Sustainability Practices through Dictionary-Based Text Mining

2021 ◽  
pp. 0887302X2199826
Author(s):  
Muzhen Li ◽  
Li Zhao
Keyword(s):  
Latent Dirichlet Allocation ◽  
Corporate Sustainability ◽  
Computer Assisted ◽  
Competitive Advantages ◽  
Bottom Line ◽  
Product Categories ◽  
Sustainability Strategies ◽  
Line Theory ◽  
Sustainability Practices ◽  
Sustainability Theory

Nowadays, more fashion companies have started to adopt various sustainability practices and communicate these practices through their annual public CSR reports. In this study, we aim to provide a holistic perspective of fashion companies’ sustainable development and investigate the sustainability practices of global fashion companies. A total of 181 CSR reports from 29 fashion companies were collected. A Dictionary approach text classification method, combined with Latent Dirichlet Allocation (LDA), a computer-assisted topic modeling algorithm, was implemented to detect and summarize the themes and keywords of detailed practices disclosed in CSR reports. The findings identified 12 main sustainability practices themes based on the triple bottom line theory and the moral responsibility of corporate sustainability theory. In general, waste management and human rights are the most frequently mentioned themes. The findings also suggest that global fashion companies adopted different sustainability strategies based on their product categories and competitive advantages.

scholarly journals Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

2021 ◽  
pp. 000183922110123
Author(s):  
Johnny Boghossian ◽  
Robert J. David
Keyword(s):  
Process Model ◽  
Product Category ◽  
Derived Category ◽  
The State ◽  
Product Attributes ◽  
Product Categories ◽  
Role Of The State ◽  
Market Intermediaries ◽  
Category Construction

Categories are organized vertically, with product categories nested under larger umbrella categories. Meaning flows from umbrella categories to the categories beneath them, such that the construction of a new umbrella category can significantly reshape the categorical landscape. This paper explores the construction of a new umbrella category and the nesting beneath it of a product category. Specifically, we study the construction of the Quebec terroir products umbrella category and the nesting of the Quebec artisanal cheese product category under this umbrella. Our analysis shows that the construction of umbrella categories can unfold entirely separately from that of product categories and can follow a distinct categorization process. Whereas the construction of product categories may be led by entrepreneurs who make salient distinctive product attributes, the construction of umbrella categories may be led by “macro actors” removed from the market. We found that these macro actors followed a goal-derived categorization process: they first defined abstract goals and ideals for the umbrella category and only subsequently sought to populate it with product categories. Among the macro actors involved, the state played a central role in defining the meaning of the Quebec terroir category and mobilizing other macro actors into the collective project, a finding that suggests an expanded role of the state in category construction. We also found that market intermediaries are important in the nesting of product categories beneath new umbrella categories, notably by projecting identities onto producers consistent with the goals of the umbrella category. We draw on these findings to develop a process model of umbrella category construction and product category nesting.

scholarly journals An Empirical Study of Holiday Season Discounts: A Comparison Between Third-Party Marketplace Sellers and Fulfilled by Walmart Sellers

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110241
Author(s):  
Ya-Ling Chiu ◽  
Yuan-Teng Hsu ◽  
Xiaoyu Mao ◽  
Jying-Nan Wang
Keyword(s):  
Empirical Study ◽  
Third Party ◽  
Purchasing Decisions ◽  
Product Categories ◽  
Price Discounts ◽  
Online Retailers ◽  
Holiday Season ◽  
Over Time

When online retailers allow third-party sellers to place certain products on their platforms, these sellers become not only collaborators but also competitors. The purpose of this study is to compare the differences in price discounts between Third-Party Marketplace (3PM) sellers and Fulfilled by Walmart (FBW) sellers on Walmart.com over time. The results, based on data collected in the form of the daily prices of 54,162 products offered by Walmart during the holiday season, show that the average discount for 3PM sellers is significantly lower than that for FBW sellers. In addition, across product categories, FBW sellers had significantly higher average discounts than 3PM sellers in the electronics, housewares, and toys categories. Furthermore, the level of discount began to increase in early November and peaked around Christmas. Our findings may help retailers manage their dealings with these third-party sellers while also helping consumers to optimize their purchasing decisions.

scholarly journals Non-Price Criteria for the Evaluation of the Tender Offers in Public Procurement of Ukraine

2020 ◽  
Vol 8 (3) ◽  
pp. 44
Author(s):  
Alexander Baranovsky ◽  
Nataliia Tkachenko ◽  
Vladimer Glonti ◽  
Valentyna Levchenko ◽  
Kateryna Bogatyrova ◽  
...  
Keyword(s):  
Public Procurement ◽  
Well Being ◽  
Gdp Per Capita ◽  
Tender Offers ◽  
Product Categories ◽  
Per Capita ◽  
The Government ◽  
The Impact ◽  
Over Time ◽  
The Eu

Traditionally, public procurement has been associated with the measurement of achieving savings. However, recent research shows that the economic impact of public procurement is not limited only to savings, but by measuring the impact of four capitals—natural, human, social, and economic—on sustainable well-being over time. Ukraine is a country with a very low gross domestic product (GDP) per capita, which exacerbates the problem of the impact of public procurement results on the population’s welfare. Ukrainian public procurement legislation allows customers to apply non-price criteria (the share of non-price criteria cannot be more than 70%), which, together, are taken into account in the formula of the quoted price. The studies show that the effect of the use of non-price criteria depends on the relevance of the method of the evaluation of non-price criteria. The most important non-price criteria for Ukrainian customers by product categories and the methods of their evaluation are analyzed according to the Bi.prozorro.org analytics module. Therefore, it is concluded that the quoted price method, which is used in Ukrainian practice, is not relevant in comparison with the method used in the EU. A survey of the government buyers on the practice of applying non-price criteria was conducted, and the areas of their use were identified.

Sign in / Sign up

Export Citation Format

Share Document