RUSSIAN DAIRY PRODUCT MARKET: BASIC PRODUCT CATEGORIES AND FEATURES OF CONSUMPTION

Resource and raw materials dependence, together with a high level of competition, create a number of factors constraining the growth of the milk processing branch in the Republic of Crimea. The study aims to identify the prerequisites, directions and markers determining prospects for the development of the regional dairy product market. The authors present the analysis of the resource potential of the milk processing branch, production of main kinds of dairy products by regional enterprises, structures of the brand and kind assortment, as well as consumer performance of dairy products on sale. The researchers study the processes of forming promising directions of the branch growth, define the main kinds of national dairy products and the range available in the regional trade enterprises in the context of kind, trade mark and manufacturers. On the basis of studying the ethnic composition of the population of the Republic and consumer preferences the authors propose a list of national dairy products made of alternative kinds of milk whose production would be expedient to develop in the region. The researchers propose the directions of growth and markers contributing to the formation of consumer loyalty to the range of national dairy products made in the Crimea. Promising directions of developing the milk processing branch in the Republic of Crimea include developing production of national dairy products and laying the groundwork for providing safety of branch products as a whole.

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New Research Possibilities for Feedback on the Dairy Product Market

International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings ◽

10.15414/isd2018.s2-2.01 ◽

2018 ◽

Author(s):

Johana Paluchová ◽

Jakub Berčík

Keyword(s):

Dairy Product ◽

Product Market ◽

New Research

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Integration of Market Governance in the Marketing of Dairy Products: A Case Study of Dairy Product Market in the North West Region of Cameroon

SSRN Electronic Journal ◽

10.2139/ssrn.3675322 ◽

2013 ◽

Author(s):

Kenneth Sighan Verdze

Keyword(s):

Dairy Products ◽

Dairy Product ◽

Product Market ◽

North West ◽

The North ◽

West Region ◽

Market Governance

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Gender Inequality in Product Markets: When and How Status Beliefs Transfer to Products

Social Forces ◽

10.1093/sf/soy125 ◽

2019 ◽

Vol 98 (2) ◽

pp. 548-577 ◽

Cited By ~ 6

Author(s):

Elise Tak ◽

Shelley J Correll ◽

Sarah A Soule

Keyword(s):

Gender Inequality ◽

Product Market ◽

Gender Typing ◽

Product Markets ◽

Product Categories ◽

Craft Beer ◽

Gender Biases ◽

Gender Status ◽

Femininity And Masculinity ◽

Status Belief

Abstract This paper develops and evaluates a theory of status belief transfer, the process by which gender status beliefs differentially affect the evaluations of products made by men and women. We conduct three online experiments to evaluate this theory. In Study 1, we gathered 50 product categories from a large online retailer and had participants rate each product’s association with femininity and masculinity. We find evidence of the pervasiveness of gender-typing in product markets. In Studies 2 and 3, we simulate male-typed and female-typed product markets (craft beer and cupcakes, respectively). In the male-typed product market, a craft beer described as produced by a woman is evaluated more negatively than the same product described as produced by a man. Consistent with our predictions, we further find that if the beer is conferred external status via an award, the evaluation of the beer made by a woman improves by a greater magnitude than the same beer made by a man. In the female-typed product market of cupcakes, the producer’s gender does not affect ratings. Together, the two studies provide evidence of an asymmetric negative bias: products made by women are disadvantaged in male-typed markets, but products made by men are not disadvantaged in female-typed markets. These studies also provide compelling evidence of status belief transfer from producers to their products. We draw out the implications of these findings and suggest ways that gender biases in product markets can be reduced.

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The coherence and congruence of convergence in consumer electronics

Journal of Product & Brand Management ◽

10.1108/jpbm-07-2014-0658 ◽

2015 ◽

Vol 24 (4) ◽

pp. 377-385 ◽

Cited By ~ 1

Author(s):

Muhammad Zakky Azhari ◽

Adi Zakaria Afiff

Keyword(s):

Consumer Electronics ◽

Goal Congruence ◽

Hedonic Consumption ◽

Basic Product ◽

Product Bundling ◽

Content Type ◽

Product Concept ◽

Product Categories ◽

Subject Factor ◽

Consumption Goals

Purpose – This paper aims to examine two important factors in developing convergence products: the congruence of basic product and the addition in terms of utilitarian or hedonic consumption goals, and the overall coherence of consumption goals. In recent years, the proliferation of convergence products, i.e. any product that combines two or more basic product functionalities in consumer electronics, is increasingly prevalent. For manufacturers, the lingering question in developing convergence products is what kind of basic product functionalities can be combined and can elicit favorable response from consumers. Design/methodology/approach – The study is a 2 × 2 × 2 experimental design, with basic product functionality’s consumption goals (utilitarian, hedonic) as the between-subject factor, and the additional product functionality’s consumption goals (utilitarian, hedonic) and the coherence of consumption goals (coherent addition, incoherent addition) as the two within-subject factors. Findings – It confirms and validates prior work on goal congruence effects. More importantly, this study finds that overall consumption goal coherence elicits higher value addition irrespective of goal congruence or incongruence on utilitarian or hedonic consumption goals. Research limitations/implications – In some literatures, the combination of two or more product functionalities from different product categories is considered as product bundling. While product bundling concept can be used in many different product categories, convergence product concept is utilized more specifically in consumer electronics. Practical implications – As convergence era offers wide opportunities for manufacturers to develop new convergence products, this study provides guidance as to what kind of new functionalities need to be added. Originality/value – Not only does the present research investigates the likely success of convergence products involving the congruence of basic product and the addition, but also in more comprehensive way by looking at the overall coherence of consumption goals.

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