scholarly journals NARASI INDUSTRI PARIWISATA HALAL DI NEGARA JEPANG DAN JERMAN

2020 ◽  
Vol 14 (2) ◽  
pp. 287
Author(s):  
Hilda Rahmah ◽  
Hanry Harlen Tapotubun

This paper aims to find out how non-Muslim countries such as Japan and Germany develop the halal tourism industry and highlight the narratives of halal tourism in both non-Muslim countries. This study has been done qualitatively in focus on the literature review and discourse analysis method as the main approach. Over time, the halal label has been led to be an inseparable aspect of lifestyle segment in certain society. It did not occur only in the food industry, but also been penetrated into various other industries, one of those is known as halal tourism. According to Global Muslim Tourist Index (GMTI), this phenomenon is not only the Muslim countries Phenomenon, but also increase in the non-Muslim countries. The halal tourism business is expanding and start to be the main economical income by Muslim minority countries, including Japan and Germany. The presence of these two countries in developing halal tourism is unique, because it is not a country with a Muslim majority, but it is precisely the target of foreign Muslim tourists, including Indonesians. Although Indonesia has been named the best halal destination according to GMTI, in fact the interest in halal tourism developed by Japan and Germany is far more promising. No doubt this has become a challenge for Indonesia to enter the this global market competition. Therefore, compared to following the market trend with profit oriented, Indonesia as a Muslim-majority country should deliver halal tourism towards the target of justice and welfare of the people.Tulisan ini bertujuan untuk memahami wacana dan kepentingan yang mengiringi perkembangan wisata halal di Jepang dan Jerman, sebagai negara non-muslim. Hal ini dikarenakan, meskipun berstatus negara non-muslim, keduanya mengalami peningkatan yang cukup signifikan dalam hal pengembangan dan tingkat kedatangan turis muslim. Dengan menggunakan pendekatan teori hegemoni oleh Laclau dan Mouffe yang menekankan pada aspek logic of difference dan chain of equivalent sebagai kunci utama internalisasi wacana hegemonik, tulisan ini dimaksudkan untuk melihat beragam wacana dan kepentingan mengiringi perkembangan wisata halal, baik yang tersirat maupun tersurat. Untuk mancapai tujuan tersebut, metode pengumpulan data akan dilakukan dengan studi kepustakaan yang fokus pada beragam artikel, berita, serta laporan-laporan terkait perkembangan industri pariwisata halal di Jepang dan Jerman. Dari berbagai data dan analisa, tampak jelas bahwa meskipun ada beragam wacana dan kepentingan, perbedaan tersebut berada dalam wacana besar neoliberalisme. Sehingga, wisata halal di negara non-muslim dapat dipahami sebagai sebuah wacana hegemonik yang hanya menguntungkan negara dan pasar tetapi mengesampingkan masyarakat. Dengan belajar dari temuan tersebut, Indonesia sebagai negara dengan populasi muslim terbesar diharapkan mampu mengembangkan industri wisata halal yang ramah, bukan hanya kepada turis dan pemodal, melainkan juga pada masyarakat sebagai garda terdepan industri wisata halal. 

2021 ◽  
Vol 10 (1) ◽  
pp. 35
Author(s):  
Misbahul Munir ◽  
Muhammad Masyhuri

The halal product industry continues to grow and has a big influence on the global market. In fact, Indonesia is determined to make the country's halal product industry more competitive in the world halal market. To anticipate this global market competition, Indonesia as a Muslim majority country must be able to take the advantage of this enormous opportunity. The role of the network in developing halal products to the global market was when marketing its products. PT. Mitratani could not be separated from relationships with business partners. Each business partner had a role to play. Also, PT. Mitratani could not separate the use of information technology and media as a means to expand marketing to the global market. To create an edge in competition, PT. Mitratani focused on customer and consumer needs. The most important thing was to build trust in business partners. PT. Mitratani's advantage was in the cultivation of edamame. It was from planting to the use of pesticides and fertilizers, until PT Mitratani farmers did their own crops and carried out quality control on each land. This was done to maintain the quality of edamame. PT. Mitratani also improved the quality of its products by implementing HACCP, SOP and GMP in processing and production. In addition to maintaining the quality of PT, Mitratani had established good relationships with company stakeholders so that loyalty and trusted in the product and the company could continue.


2019 ◽  
Vol 11 (4) ◽  
pp. 917-931 ◽  
Author(s):  
Mohd Saiful Anwar Mohd Nawawi ◽  
Mohd Fauzi Abu-Hussin ◽  
Muhamad Syazwan Faid ◽  
Norhidayah Pauzi ◽  
Saadan Man ◽  
...  

Purpose The paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one of the largest exporters of halal-certified foods and products in the Southeast Asian region, in spite of the fact that Thailand is a non-Muslim-majority country. Only 4.3 per cent of the 69-million population of Thailand is Muslims. Design/methodology/approach In articulating the issue objectively, qualitative research method was adopted. This paper used structured literature study by analysing various subjects of halal pertaining to Thailand’s halal sector. At the same time, several in-depth interviews with the corresponding halal authorities in Thailand, as well as site visits, were also conducted. We also undertook observations in several sites in Thailand to analyse the issue further. Findings Findings from the research show that the strong presence of Thailand in the global halal industry is because of its bustling tourism industry that helps to bolster the country’s halal branding, its uniformity of halal definition and standards and effective support to the local SMEs. Practical implications This research implies that the standardisation of halal in a country is imperative in the Muslim-majority or Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the halal industry. Muslim-minority counties that envision to succeed in the global halal market could emulate Thailand’s approach in branding itself as a recognised non-Muslim-majority country in producing certified halal foods and products. Originality/value The paper provides guidelines and standards for Muslim-minority countries that envision success in the global halal market.


2021 ◽  
Author(s):  
Dragan Vojinović ◽  
◽  
Nevena Kapor ◽  

Communication and information technologies have greatly influenced the changes of tourism as an activity, especially when it comes to distribution channels in tourism, achieving more accurate and closer communication with customers/tourists, easier access to information, which ultimately affected the creation of market competition with the focus on the tourist. Communication in the tourism industry is of universal importance if the goal is an adequate level of tourist satisfaction as well as competitiveness in the local and global market. Communication is not just promotional activity aimed at attracting tourists, but the totality of relationships that are realized before arrival, during staying and after the departure of tourists, and their quality determines the ratio of expected and achieved satisfaction of a service user. The aim of the research is to understand the different effects that communication (verbal and non-verbal) has in restrictive business conditions. In addition, the paper seeks to point out the practical aspects of the communication process of all participants, directly or indirectly, involved in the creation and provision of services in the tourism industry, with reference to the time of the pandemic.


2020 ◽  
Vol 11 (1) ◽  
pp. 25-48
Author(s):  
Nikmatul Masruroh

Abstract: Indonesia's position in the global competition for the halal food industry is not yet at the top competitive position. However, there is a significant change in the position of the competitiveness. The change can be seen from the Global Islamic Economy Indicator report for 2020/2021, which positions Indonesia at number 4 (fourth) in the halal food industry. Previously, Indonesia had never been in the top 10 positions. Since Indonesia is the first country ranked in halal consumption, the new ranking position is an achievement. The high competitiveness position during the COVID-19 pandemic also becomes an obstacle to make Indonesia a World Halal Center in 2024. This study aims to discuss an in-depth analysis of the implementation of halal value chain policies in Indonesia and the impact of implementing these policies on the export competitiveness of the Indonesian halal food industry. This study used a qualitative approach with a phenomenological type through data collection by interviewing export business actors in the halal food industry. The experiences of some informants are the key to answers the objectives of this study. This research produces the first halal value chain policy stated in the Halal Product Guarantee Law No. 33 of 2014, which requires all food entrepreneurs to carry out halal certification. The halal value chain in Indonesia applies the principle of traceability which makes Indonesian halal food products competitive. The second application of the principle of traceability is different from other countries, making halal food products produced by Indonesia acceptable to importing countries, especially OIC countries.Abstrak: Posisi Indonesia dalam persaingan global industri makanan halal belum berada pada posisi kompetitif teratas. Namun, ada perubahan signifikan dalam posisi daya saing. Perubahan tersebut terlihat dari laporan Global Islamic Economy Indicator 2020/2021 yang menempatkan Indonesia pada peringkat 4 (empat) dalam industri makanan halal. Sebelumnya, Indonesia belum pernah berada di posisi 10 besar. Karena Indonesia adalah negara pertama yang menempati peringkat pertama dalam konsumsi halal, posisi peringkat baru tersebut merupakan sebuah pencapaian. Posisi daya saing yang tinggi di masa pandemi COVID-19 juga menjadi kendala untuk menjadikan Indonesia sebagai World Halal Center pada tahun 2024. kebijakan daya saing ekspor industri makanan halal Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan tipe fenomenologis melalui pengumpulan data dengan mewawancarai pelaku usaha ekspor pada industri makanan halal. Pengalaman beberapa informan menjadi kunci untuk menjawab tujuan penelitian ini. Penelitian ini menghasilkan kebijakan rantai nilai halal pertama yang tertuang dalam Undang-Undang Jaminan Produk Halal Nomor 33 Tahun 2014, yang mewajibkan semua pengusaha makanan untuk melakukan sertifikasi halal. Rantai nilai halal di Indonesia menerapkan prinsip ketertelusuran yang membuat produk makanan halal Indonesia berdaya saing. Penerapan kedua prinsip ketertelusuran berbeda dengan negara lain, menjadikan produk pangan halal produksi Indonesia dapat diterima oleh negara pengimpor khususnya negara OKI.


2016 ◽  
Vol 10 (01) ◽  
pp. 63-80
Author(s):  
Nicolaus Got

The intention of this research is to know the awaken nationalism and patriotism spirit of ceramic industrial development of Kasongan Bantul in order to face domestic and global market competition. The analysis method data used in this research is deduction, induction, hermeneutic, phenomenology, and comparability.The picture result of research on nationalism and patriotism spirit of ceramic industrial development of Kasongan Bantul with new innovation do not only face competition of domestic market but also global market. As the consequence of economic movement which is based on creative industry in realizing Governmental program can face both domestic and global market competition. Keywords: nasionalism, patriotism, ceramic, industry, kasongan, global market


2018 ◽  
Vol 1 (2) ◽  
pp. 212-232
Author(s):  
Sam Abede Pareno ◽  
M Rif’an Arif

ABSTRACT Religious traditions in Indonesia are known to be very moderate and tolerant abroad is a reflection of the character of a great noble nation. Between religion, tradition and culture are able to perform compounds so as to create a genuine religious harmony. Because of this reality Indonesia is regarded as the largest Muslim majority country in the world that almost without conflict, in the midst of reality Muslim countries in the Middle East that impressed the dispute into the daily menu. However, the reality of Indonesia as a moderate nation is injured by the act of a group that is fond of terrorism and radicalism by riding Islamic religious teachings. Thus, this reversed religion is assumed as a source of cruelty.   It is through that phenomenon researcher, feel the need to examine the strategy of disseminating moderate Islam by Nahdlatul Ulama. The selection of this Islamic organization according to the authors due to its success in moderating Islam in Indonesia. In this study, the study using a qualitative approach or method as well as adopting the theory of Van Dijk discourse analysis as a scalpel to peel the discourse of moderate Islam published by PWNU East Java through the website. As for this research, the findings are important, among others are: 1) moderate Islamic discourse campaigned by Nahdlatul Ulama East Java is categorized into three segments, namely social, religious and nationality. 2) the text structure that builds moderate Islamic discourse NU East Java in Van Dijk perspective constructed in three domains, namely text, social cognition and social context. 3) the principles of Public Relationship implemented by NU through cyber (online media), among others; News publications and expert opinions, production of image and video-based information, and updating official NU information to the public about their attitudes and views on the phenomena that occur by promoting the values of Islamic moderatism. Key Word : Islamic Moderatism, Nahdlatul Ulama, Cyber Public Relationship


2017 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Emi Normalina Omar ◽  
Ahmad Adeel Ramli ◽  
Harlina Suzana Jaafar ◽  
Lailatul Faizah Abu Hassan ◽  
Abdul Kadir Othman ◽  
...  

The demand for Halal products is increasing tremendously not only from Muslim countries but also non-Muslim countries. The component of Halal industry can be classified into three areas, namely services, food and non-food. Halal logistics is categorized into the service component. Halal logistics covers warehousing, transportation and terminal operations. There are three principles of Halal logistics; avoiding direct contact with haram, addressing the risk of contamination, and perception of the Muslim consumer. For non-Muslim countries, the first two principles apply.Malaysia is regarded as a Muslim majority country; therefore, there is a need to explore the level of awareness on Halal logistics. This research paper aims to explore the level of awareness of the Muslim in the Klang Valley, Selangor. Data were collected through convenient sampling from 250 respondents and analyzed by using SPSS.The findings indicate that religious belief is a significant predictor of Halal logistics awareness among Muslims


2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Ali Feizollah ◽  
Mohamed M. Mostafa ◽  
Ainin Sulaiman ◽  
Zalina Zakaria ◽  
Ahmad Firdaus

AbstractThis study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade.


2015 ◽  
Vol 23 (4) ◽  
pp. 306-327 ◽  
Author(s):  
Christian Geisler Asmussen ◽  
Bo Bernhard Nielsen ◽  
Tom Osegowitsch ◽  
Andre Sammartino

Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs over the period 1995-2005. The authors focus specifically on the relationship between levels of market penetration inside and outside the home region and rates of change in each domain. Findings – The authors demonstrate that MNEs do penetrate both home-regional and global markets, often simultaneously, and that penetration levels often oscillate within an MNE over time. The authors show firms’ rates of regional and global expansion to be affected by their existing regional and global penetration, as well as their interplay. Finally, the authors identify differences in the steady states at which firms stabilize their penetration levels in the home-regional and the global space. The findings broadly confirm the MNE as an interdependent portfolio with important regional demarcations. Originality/value – The authors identify complex interdependencies between home-regional and global penetration and growth, paving the way for further studies of the impact of regions on MNE expansion.


2020 ◽  
Vol 2 (2) ◽  
pp. 90-105
Author(s):  
Zubaidi Wahyono ◽  
Mohd Abbas Abdul Razak

Tourism has now become an important source of revenue for many countries in the world. The spillover from this booming and lucrative industry impacts positively the other sectors of the national economy in those countries. This situation is not only true in the advanced countries of the world, but also in the Muslim world. In this present study on Islamic tourism the researchers intend to investigate the definition, destination, purpose and ethical issues related to Islamic tourism. Very particularly, the study will focus on the situation in three of the Muslim countries situated in the region of Southeast Asia; namely Malaysia, Indonesia and Brunei. Driven by the passion to study on Islamic tourism, the researchers are interested to know the guiding principles set in these countries in contrast to others in the region. Apart from the crux of the investigation, on the peripheral, this study will also look into the topic of tourism from the Islamic ethical dimension, mainly referring to the Qur’an and Sunnah. As a qualitative study, the researchers will employ the library research approach in collecting the pertinent data related to the study. By using the textual-analysis method they will scrutinize data collected from online and print materials. It is hoped that this modest research can be a contribution in advancing Islamic tourism in the Malay Archipelago and elsewhere in the world. From this study, it could discovered initially that Islamic tourism is a huge opportunity for the Muslims in the region to develop further to tap the industry as well as to introduce the region with Muslim majority to the world. Enormous efforts have been done to promote and to develop the religious tourism in the region along with the conventional tourism generally and it had achieved significant results by attaining the top place in Islamic tourism industry. However a lot of works should be done such as the lack of standard facilities and promotions as well as the regional coordination in order to bring the religious industry to another level. It is necessary to expand the niche of Islamic tourism which is still below 20 percent out the conventional tourism industry largely.


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