scholarly journals Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision

2020 ◽  
Vol 3 (2) ◽  
pp. 294
Author(s):  
Hadi Arjuna ◽  
Sarah Ilmi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Research Output ◽  
Purchase Decision ◽  
Good Product ◽  
The People ◽  
Regression Approach ◽  
Good Product Quality

One of the competing mobile brands in Indonesia is xiaomi, the xiaomi brand itself began to be known by the people of Indonesia since 2013 and successfully exploded in the market in 2014 by creating their flagship product, smartphone. Various findings of a good product quality will affect the brand image of a product, brand image describes the results of the views or perceptions of consumers towards a particular brand, which is based on comparison and consideration with several other brands, on the same type of product. This research aims is to find out whether there is a significant influence between product quality, brand image, and price on smartphone purchase decision. This research uses a multiple regression approach and 100 respondent in Yogyakarta provincy, the results of the research output show that all hypotheses tested show achievement in accordance with the research parameters.

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

2015 ◽  
Vol 6 (1) ◽  
pp. 457
Author(s):  
Mohamad Rizan ◽  
Kartika Lestari Handayani ◽  
Agung Kresnamurti RP
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Hypothesis Test ◽  
Purchase Decision

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)Mohamad RizanFakultas Ekonomi Universitas Negeri Jakartae-mail : [email protected] Lestari HandayaniFakultas Ekonomi Universitas Negeri Jakartae-mail : [email protected] Kresnamurti RPFakultas Ekonomi Universitas Negeri Jakartae-mail : [email protected] purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of Indomie and consumen of Mie Sedaap , test empirically the influence of product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image and product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap.. The hypothesis test shows, there is significant influence from brand image and product quality toward purchase decision.Keywords: brand image, product quality, purchase decision, mie instant

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals STRATEGI PENINGKATAN KUALITAS PRODUK AYAM GORENG RUMAH MAKAN AYAM GORENG ASLI PRAMBANAN RENON, DENPASAR

2019 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Pandila Diahtaradipa Ganantrya ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quality Function Deployment ◽  
Quality Function ◽  
Good Product ◽  
Level Of Importance ◽  
Qfd Method ◽  
Good Product Quality

Consumer satisfaction in a restaurant can be improved through good product quality in accordance with the wishes and needs of consumers. Improving product quality is an important problem for a restaurant because it is beneficial for restaurants and consumers. The purpose of this study are: (1) to know the attributes of fried chicken that are considered important by consumers in the original Prambanan fried chicken restaurant, (2) to measure the level of importance of the quality of fried chicken products, (3) to measure the level of consumer satisfaction with the quality of fried chicken products and (4) knowing the strategy to improve the quality of fried chicken products. This study uses the Quality Function Deployment (QFD) method. The results of this study indicate that there are 11 attributes of product quality that are considered important by consumers with very important criteria. The biggest value of consumer interest is the attribute of fried chicken taste of 3.78. On the value of consumer satisfaction attributes of fried chicken chili variants have the smallest value of 3.08 with the highest IR of 1.30 need to provide and improve the quality of the product on the attributes of the fried chicken chili sauce. Keywords: fried chicken, product quality, customer satisfaction, quality function deployment (QFD)

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Bongsu Saragih, MM.
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Significant Contribution ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Good Product ◽  
Analysis Technique ◽  
The Right ◽  
Good Product Quality

Bastard Clothing is a home industry that is also used as a brand or brand T-shirt distro that began to appear in early 2015. Promotion of the right target and good product quality greatly affect the community (consumers) in making the purchase of these products. Product quality greatly affects consumer purchasing decisions on a product, a good product in terms of quality or price will not be easy to compete if it is wrong in doing promotional activities. This study aims to analyze the contribution of simultaneous between product quality and promotion to purchase decision, analyze the partial contribution between product quality to a decision of purchasing and analyze the contribution of partially between promotion to purchasing. Samples in this research counted 44 respondents. The analysis technique used multiple regression analysis. The results of the analysis show that promotion and product quality simultaneously have a significant contribution on purchasing decisions, which means that the more attractive promotions made by companies and products offered quality can improve purchasing decisions. Product quality affects purchasing decisions, it indicates that the more quality products offered to consumers can improve purchasing decisions. Promotion contribution purchasing decisions, indicating that the more companies promotion can improve purchasing decisions

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

scholarly journals PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

2021 ◽  
Vol 2 (1) ◽  
pp. 56-70
Author(s):  
Ernesto Jose Tjahjono ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Good Product ◽  
Image Variables ◽  
Good Product Quality

This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.

PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Ratih Dwi Pratiwi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product ◽  
Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA JAZZ

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Ajat Sudrajat, SE., MM. ◽  
Nuraini Nuraini ◽  
Muhammad Jazim Hamidi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Range Analysis ◽  
Successive Interval ◽  
Microsoft Excel ◽  
Analysis Techniques ◽  
Scale Range ◽  
Simultaneous Influence

<em>The purpose of this study to obtain the empirical evidence and to find clarity of phenomena and conclusions about the influence of these two variables above on Car Buying Honda Jazz Decision to consumers Honda Jazz in Karawang. Samples were collected by using Purposive Sampling with a sample of 100 respondents. Data analysis techniques used are Scale Range Analysis and Path Analysis with the help of Method of Successive Interval (MSI), Microsoft Excel 2010 and SPSS 21 computer programs. From the analysis of research data, obtained some conclusions are follows: Honda Jazz Car Image of 393.6 is on criteria Agreed. Quality of Honda Jazz Car Product of 382.2 is on criteria Agreed. Car Buying Honda Jazz decision of 398.53 is on criteria Agreed. There is a partial influence between Brand Image and Product Quality of 0.651. This shows a strong and undirectional relationship because it has a positive value. There is partial influence between Brand Image to Purchase Decision equal to 38.3% and there is partial influence between Product Quality to Purchase Decision equal to 47.3%. There is simultaneous influence between Brand Image and Product Quality on Car Buying Decision of Honda Jazz to consumers in Karawang equal to 60.3%, while the rest are other factors not examined equal to 39.7%.</em>

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