The Panorama: History of a Mass Medium (review)

1999 ◽  
Vol 40 (4) ◽  
pp. 900-901
Author(s):  
Ralph Hyde
Keyword(s):  
Mass Medium ◽  
Medium Review ◽  
History Of

“Now even Television is Promoting Health?” On the Intertwined History of Television and Cardiovascular Disease Prevention in the German Democratic Republic, 1950s–1970s

Gesnerus ◽  
2019 ◽  
Vol 76 (2) ◽  
pp. 247-278
Author(s):  
Stefan Offermann
Keyword(s):  
Cardiovascular Disease ◽  
Health Education ◽  
Disease Prevention ◽  
German Democratic Republic ◽  
Cardiovascular Health ◽  
Democratic Republic ◽  
Mass Medium ◽  
Cardiovascular Disease Prevention ◽  
Potential Threat ◽  
History Of

This paper argues that the historical trajectories of television and cardiovascular disease prevention in the German Democratic Republic are interlocking. These diseases were largely understood as caused by an unhealthy modern lifestyle. Healthcare experts were convinced that health education was an effective strategy to persuade the population to follow a healthy lifestyle. With its rise as a new mass medium, health educators increasingly relied on television as a means to put their message across. Yet the new medium itself was a target of health education measures as excessive TV consumption was considered a potential threat to cardiovascular health. This article deals with the history of health-related problematizations of TV consumption. In the 1950s and early 1960s, during an animated discourse on the strain of a modern lifestyle television was considered a potential source of overstimulation of the nervous system. As this article argues, this interpretation was undermined by a modified concept of TV consumption within the discourse of empirical audience research.

The Closet

2020 ◽  
Author(s):  
Danielle Bobker
Keyword(s):  
Eighteenth Century ◽  
Queer Theory ◽  
Cultural History ◽  
Coming Out ◽  
Mass Medium ◽  
Laurence Sterne ◽  
First Century ◽  
Storage Space ◽  
Interpersonal Dynamics ◽  
History Of

Long before it was a hidden storage space or a metaphor for queer and trans shame, the closet was one of the most charged settings in English architecture. This private room provided seclusion for reading, writing, praying, dressing, and collecting—and for talking in select company. In their closets, kings and duchesses shared secrets with favorites, midwives and apothecaries dispensed remedies, and newly wealthy men and women expanded their social networks. This book presents a literary and cultural history of these sites of extrafamilial intimacy, revealing how, as they proliferated both in buildings and in books, closets also became powerful symbols of the unstable virtual intimacy of the first mass-medium of print. Focused on the connections between status-conscious—and often awkward—interpersonal dynamics and an increasingly inclusive social and media landscape, the book examines dozens of historical and fictional encounters taking place in the various iterations of this room: courtly closets, bathing closets, prayer closets, privies, and the “moving closet” of the coach, among many others. In the process, it conjures the intimate lives of well-known figures such as Samuel Pepys and Laurence Sterne, as well as less familiar ones such as Miss Hobart, a maid of honor at the Restoration court, and Lady Anne Acheson, Swift's patroness. Turning finally to queer theory, the book discovers uncanny echoes of the eighteenth-century language of the closet in twenty-first-century coming-out narratives. The book offers a richly detailed and compelling account of an eighteenth-century setting and symbol of intimacy that continues to resonate today.

Analyzing the efficiency of “Geodesy and Cartography”, science-and-technical journal

2020 ◽  
Vol 962 (8) ◽  
pp. 7-17
Author(s):  
M.Yu. Orlov
Keyword(s):  
Complex Analysis ◽  
Mass Medium ◽  
Scientific Publication ◽  
Study Results ◽  
Factor Study ◽  
Marketing Analysis ◽  
History Of ◽  
Marketing Data ◽  
The Impact ◽  
Development Methods

The history of the “Geodesy Cartography” journal development, methods of its efficiency evaluation in different periods and the modern state of this mass-medium were considered in the article. The main bibliometric indicators and their characteristics for the mentioned scientific publication were studied. The data of the RSCI on the impact factor study results and the journal’s citation index were given; the analysis of publication activeness was made. The efficiency of the virtual resource, the journal’s web-site, was evaluated. The results of the journal site visiting marketing analysis and its user-rating, the consumers’ needs and queries were also presented. The offered method of the journal’s activity evaluation is the scientific publication’s complex analysis, studying not only the authors and their publication activeness but its main consumers, statistic-and-marketing data and the informational activeness of the mass-medium itself as well.

scholarly journals History and the Press: A Case Study of Australia and Nigeria

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Ndaeyo Uko
Keyword(s):  
Mass Medium ◽  
The Political ◽  
Colonial Rule ◽  
Military Rule ◽  
The Press ◽  
British Colony ◽  
History Of ◽  
Similarities And Differences ◽  
History Of The Press

The circumstances of birth and the political setting contribute significantly to the nature, roles and effectiveness of a mass medium. The birth of the Nigerian press, in an era of contentious colonial rule and heightened missionary activity, for example, produced newspapers that were essentially a combative and indomitable anti-colonial force. Furthermore, the Nigerian press was propelled by historical circumstances to become a strong but improbable supporter of military rule until 1998 when it began to promote democracy. Although Australia was, like Nigeria, a British colony, its history had a different effect on the growth, values and direction of its press. The paper will argue that the significant similarities and differences between the Australian and the Nigerian journalism can be attributed to the history of the press in these countries.

scholarly journals An Early Modern Mass Medium: The Adventures of Cartouche in Dutch Penny Prints (1700–1900)

2018 ◽  
Vol 7 (1) ◽  
pp. 20-47
Author(s):  
Jeroen Salman
Keyword(s):  
Mass Culture ◽  
Mass Medium ◽  
Cultural Significance ◽  
Anthropological Perspective ◽  
Publication History ◽  
The Social ◽  
Common Notion ◽  
History Of ◽  
Modern Mass

This article demonstrates the social and cultural significance of eighteenth and nineteenth century Dutch penny prints – one of the first mass media in European history. By using a combination of media and cultural historical approaches (Henry Jenkins, John Fiske) and an anthropological perspective (Eric Hobsbawm) it asserts that, contrary to common notion, penny prints were not just part of a commercialized, conformist mass culture, but existed as a form of social resistance and protest as well. This new insight is based on the analysis of the adaption and publication history of the eighteenth-century French criminal hero Louis Dominique de Cartouche, the equivalent of the English highwayman. Give the multiple, multilingual representations of this narrative – in pamphlets, songs, biographies, prints, paintings and movies – the pervasiveness of Cartouche can be regarded as a remarkable cultural phenomenon. This interdisciplinary and long-term analysis also demonstrates that popularization processes were more dynamic and multifaceted than often perceived. In the case of penny prints about Cartouche more conformist periods alternated with more rebellious periods.

Review: The Panorama: History of a Mass Medium

1999 ◽  
Vol 91 (1) ◽  
pp. 186-188
Author(s):  
Gay Hawkins
Keyword(s):  
Mass Medium ◽  
History Of

A model of periodization of radio and internet advertising history

2018 ◽  
Vol 10 (2) ◽  
pp. 130-150
Author(s):  
Lilly Anne Buchwitz
Keyword(s):  
New Media ◽  
Design Methodology ◽  
Business Models ◽  
Mass Medium ◽  
Internet Advertising ◽  
New Historicism ◽  
Public And Private ◽  
Content Type ◽  
History Of ◽  
Practical Implications

Purpose This paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two histories can be understood and appreciated. Design/methodology/approach Two narrative histories were constructed based on data collected from numerous public and private, historical and contemporary and primary and secondary materials. The methodology of New Historicism informed the research. Findings When the two histories are viewed through the model, many similarities in terms of milestones and markers become apparent. Research limitations/implications Perhaps when the next new electronic mass medium is invented, a future researcher may look back on this model and consider whether it applies. Practical implications For practitioners who consider history a relevant source of knowledge and inspiration, this research offers a way of organizing and understanding the history of internet advertising. Social implications Today’s consumers, especially Millennials, continue to seek to avoid advertising on the internet. The use of ad blockers poses a significant threat to the business models of online content providers. This research demonstrates that resistance to advertising is nothing new and that it may be, in the end, futile. Originality/value The model is an original creation, based on an original view of history, and offered as a lens through which to understand this history.

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