scholarly journals Media Education, Media Industry, Mass Media Theory: Interrelations and Conflict of Interests

2019 ◽  
Vol 59 (2) ◽  
2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.


2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.


Author(s):  
Bill Yousman

This chapter argues that the United States faces a crisis of representation, for while crime rates remain stable, the TV and other corporate-controlled mass media bury viewers beneath an avalanche of fear-based spectacles in which crime and violence are portrayed as escalating, even life-threatening crises. It then outlines a new program of media education that enables consumers of mass media to develop more informed and empowering views of the complexities of crime and violence. Focusing on prime-time dramatic television as the most prevalent source of fictional images of violence, crime, and incarceration, the chapter addresses the distorted narratives and images that saturate popular television dramas. Drawing upon interviews with ex-prisoners, it also shows how media representations of imprisonment, though inaccurate and misleading, shape the perceptions even of those who have themselves been incarcerated.


2013 ◽  
Vol 97 ◽  
pp. 50-59 ◽  
Author(s):  
Jared A. Ball

Hip-hop remains a viable method for the teaching of radical theory, emancipatory journalism and Africana Media Theory.  Fight Club is an emergent model that builds from existing hip-hop traditions of freetyle battling where critical thought and intellectual challenges of hueristic norms are upended.  This article argues in favor of bringing the Fight Club model into the classroom which allows for heightened student engagement and the inclusion of radical theoretical approaches to the study of mass media, communication and journalism.


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