Dual-product rollover management with consumer memory

2019 ◽  
Vol 13 (4) ◽  
pp. 183-200
Author(s):  
H. Arslan ◽  
S. Kachani ◽  
K. Shmatov
Keyword(s):  
Consumer Memory

Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

2019 ◽  
Vol 39 (5) ◽  
pp. 631-654
Author(s):  
Sydney Chinchanachokchai ◽  
Brittany R.L. Duff ◽  
Ronald J. Faber
Keyword(s):  
Mind Wandering ◽  
Consumer Memory

Competitive Interference and Consumer Memory for Advertising

1988 ◽  
Vol 15 (1) ◽  
pp. 55 ◽  
Author(s):  
Raymond R. Burke ◽  
Thomas K. Srull
Keyword(s):  
Competitive Interference ◽  
Consumer Memory

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

1992 ◽  
Vol 29 (3) ◽  
pp. 343-357 ◽  
Author(s):  
Frank R. Kardes ◽  
Gurumurthy Kalyanaram
Keyword(s):  
Information Processing ◽  
Information Integration ◽  
Product Information ◽  
Amount Of Information ◽  
Order Of Entry ◽  
Pioneering Advantage ◽  
Consumer Memory ◽  
Sequential Information ◽  
Over Time

Several studies have shown that pioneering brands are preferred to later entrants. The “pioneering advantage” is remarkably robust and has been observed across a wide variety of products and contexts. Two longitudinal experiments were conducted to investigate judgmental mechanisms that contribute to this advantage. In experiment 1, the amount of information presented was held constant across brands. Nevertheless, subjects learned more about the pioneer than about later entrants and consequently judgments of the pioneer were more extreme and were held with greater confidence. Furthermore, the pioneering advantage increased over time, especially when subjects were exposed repeatedly to the features of the pioneer. Experiment 2 demonstrated that order-of-entry effects on consumer memory and judgment are eliminated when information about a set of brands is presented simultaneously as opposed to sequentially. Furthermore, the results revealed that sequential information processing benefits the pioneer even when product information is processed incidentally. Implications of the results for understanding and managing order-of-entry effects are discussed.

Package design and consumer memory

2010 ◽  
Vol 6 (2) ◽  
pp. 165 ◽  
Author(s):  
Kambiz Heidarzadeh Hanzaee ◽  
Sara Sheikhi
Keyword(s):  
Package Design ◽  
Consumer Memory
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