Competitive Interference and Consumer Memory for Advertising

1988 ◽  
Vol 15 (1) ◽  
pp. 55 ◽  
Author(s):  
Raymond R. Burke ◽  
Thomas K. Srull
Keyword(s):  
Competitive Interference ◽  
Consumer Memory

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

1994 ◽  
Vol 58 (3) ◽  
pp. 97-105 ◽  
Author(s):  
Robert J. Kent ◽  
Chris T. Allen
Keyword(s):  
Exposure Time ◽  
Product Information ◽  
New Product ◽  
Factorial Experiment ◽  
Interference Effects ◽  
Brand Familiarity ◽  
Competitive Interference ◽  
Consumer Memory ◽  
Interference Studies

Although consumers often encounter ads for familiar brands, previous advertising interference studies have used ads for low-familiarity brands. The authors focus on brand familiarity's role in increasing ad memorability and moderating competitive interference. They conducted a factorial experiment varying the familiarity of brands featured in test and competing ads. With differences in ad executions, prior exposure, processing objectives, and exposure time experimentally controlled, subjects displayed substantially better recall of new product information for familiar brands. Their findings suggest that established brands have important advantages in advertising: Consumers should be more likely to recall ad information, and their memory should be less affected by exposure to competitors’ ads. The authors conclude with implications for the marketing of new and mature brands.

The Globalization of Hybrid Warfare and the Need for Plausible Deniability

2020 ◽  
pp. 242-257
Author(s):  
Benedict E. DeDominicis
Keyword(s):  
Social Media ◽  
National Security ◽  
Low Cost ◽  
State Agency ◽  
Political Systems ◽  
National Elections ◽  
Competitive Interference ◽  
Russian State ◽  
Human Rights Norms ◽  
National Security State

Nuclear powers battle indirectly through competitive interference within the political systems of third actors in addition to targeting not only each other, but also their own national public opinion. Postwar global human rights norms developed to include national self-determination for all. Covert intervention became politically preferable domestically to avoid negative domestic political reactions to perceived imperialism. Covert intervention decreases political resistance and costs to the intervenor. The nature of social media content distribution makes propaganda and disinformation distribution very extensive at relatively very low cost. These trends and advantages furthered the stress on covert intervention and the formation of national security bureaucracies for engaging in it. Russian state agency internet-based covert intervention via social media in the 2016 US national elections demonstrated that the US is part of the politically globalizing postmodern world that it helped create after 1945. The surveillance capabilities of the national security state will be strengthened.

Radioimmunoassay for mono-(2-ethylhexyl) phthalate in unextracted plasma.

1978 ◽  
Vol 24 (3) ◽  
pp. 429-432 ◽  
Author(s):  
M I Luster ◽  
P W Albro ◽  
K Chae ◽  
G Clark ◽  
J D McKinney
Keyword(s):  
Medical Devices ◽  
High Reliability ◽  
Quantitative Comparison ◽  
Serum Samples ◽  
Protein Carrier ◽  
Toxic Compound ◽  
Competitive Interference ◽  
Interference Tests ◽  
Ethylhexyl Phthalate ◽  
Related Compounds

Abstract We report a radioimmunoassay for mono-(2-ethylhexyl) phthalate that has been coupled to a protein carrier as a radioligand. Competitive interference tests with a variety of related compounds indicated the assay to be highly specific. Quantitative comparison of mono-(2-ethylhexyl) phthalate values in plasma and serum samples between the radioimmunoassay and gas chromatographic procedures indicated a high reliability. Because this potentially toxic compound can leach into plasma from polyvinyl plastics, this assay should be particularly useful for those involved in the manufacture or use of medical devices made of them.

Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

2019 ◽  
Vol 39 (5) ◽  
pp. 631-654
Author(s):  
Sydney Chinchanachokchai ◽  
Brittany R.L. Duff ◽  
Ronald J. Faber
Keyword(s):  
Mind Wandering ◽  
Consumer Memory
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