SCIENCE COMMUNICATION ROLE IN DEVELOPMENT OF COOPERATION BETWEEN UNIVERSITY AND INDUSTRY IN LATVIA
Transfer of results of scientific research to society for discussion and consumption is nowadays one of scientists’ responsibilities. Along with the change of roles of scientific institutions, scientists have also become obliged to distribute results of scientific research, not only within their own community, but also to the part of society that does not consist of specialists in the respective field of research, and that consists of potential consumers of the results of scientific research, including industry as potential commercializers of the research result.The objective of the research was the identification of factors affecting the transfer of results of scientific research to industry (commercialization of science) and the science communication process. Both secondary and primary data were used in the research. Primary data was acquired by semi-structured interviews with experts from industry, university and government.Several factors affecting the commercialization of science have been identified in the situation of Latvia. There is no motivational system for scientists regarding the organization of science communication in Latvia, but the science communication role is essential for cooperation between university and industry.