Cash-Heavy to Cash-Lite Indian Society: A Case Study From the Rural Northern Indian State
The country needs to move away from cash-based transaction towards a cashless (electronic) payment system to help reduce currency management cost, track transactions, check tax avoidance, fraud etc., enhance financial inclusion and integrate the parallel economy with main stream. India has a majority percentage of population residing in rural areas and by and large, literary percentage is low in spite of adult education program launched by the government. Higher rural population, late adoption of technology by the country, lack of awareness among potential users, optimum utilization of technology in hand, optimum marketing of e-delivery channels and security concern in use of e-delivery banking channels are some major issues causing hindrance in converting cash rich Indian society to cash lite one. The present article deals with issues by way of presenting some key challenges noticed during survey in rural areas of Uttar Pradesh state of India.