Forecasting New Product Life Cycle Curves: Practical Approach and Empirical Analysis

2019 ◽  
Vol 21 (1) ◽  
pp. 66-85 ◽  
Author(s):  
Kejia Hu ◽  
Jason Acimovic ◽  
Francisco Erize ◽  
Douglas J. Thomas ◽  
Jan A. Van Mieghem
Author(s):  
Toru Higuchi ◽  
Marvin Troutt

In this chapter, we discuss the life cycle theories related to the business. The concept of the life cycle has been widely used in marketing. The Product Life Cycle (PLC) is the most well-known one, in which the time is divided into four stages based on the change of sales. It is expanded by combining it with the study of the various consumer types. Other life cycles have been developed from the viewpoint of the innovation and manufacturing facility location. The advancement of technology is the driver for the diffusion of a new product. Sometimes it obsoletes a category of products. The location of manufacturing facilities changes according to the market and technology condition as Product Cycle Theory demonstrates. A concept of the industrial life cycle and a linkage between the life cycle and SCM also are argued in this chapter.


1975 ◽  
Vol 1975 (1) ◽  
pp. 61-63 ◽  
Author(s):  
Henry E. Metzner ◽  
Jerry L. Wall ◽  
William F. Glucck

1999 ◽  
Vol 36 (2) ◽  
pp. 269 ◽  
Author(s):  
Venkatesh Shankar ◽  
Gregory S. Carpenter ◽  
Lakshman Krishnamurthi

Author(s):  
Sasan T. Khorasani

Measuring quality in design-driven innovation is part of the larger subject of product design, supply chain management and new product development (NPD). In other words, better design and supply chain integration increase the efficiency and effectiveness of the production development process. In this work, I have studied the role of understanding the needs of customers and design approaches for new products through a combination of customer feedback and participation of designers in the first phase of new product development. Furthermore, I discuss why the incorporation of both designers and customer needs is important to design-driven innovation. In the second phase of this study, I present several case studies in terms of supplier-buyer relationships in order to find a solution that achieves a long-term relationship (the alliance-star model) in new product development, which is a crucial problem in the Blue Ocean Strategy. Finally, by presenting the CDFS (Customer-Designer-Firm-Supplier) strategic model, we show schematically the integrated-comprehensive process approach for creating a new innovative product from the concept phase through to the end of Product life cycle. This model presents the process of new innovation, which can ensure added value during Product life cycle.


2021 ◽  
Author(s):  
Omid Jadidi

In this study, a dominant manufacturer wholesales a technological product to a retailer. In technology-related industries, the obsolescence of an existing product and/or the appearance of a new product decrease the attractiveness of the existing product. This study also assumes that the market demand is stochastic and price-sensitive, where this price-sensitivity increases by time. Hence, retailers need to decline the retail price during the product life cycle to alleviate the effect of time on the demand. Here, two models/cases are considered. In the first model, the retailer decreases the retail price at midlife without any compensation from the manufacturer. In the second model, the manufacturer gives rebate to the retailer when the retailer declines the retail price at midlife. In addition, the performance of the proposed models is numerically compared with wholesale-price-only and the buyback policies.


2015 ◽  
Vol 33 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Mariachiara Restuccia ◽  
Ulrike de Brentani ◽  
Renaud Legoux ◽  
Jean-François Ouellet

Sign in / Sign up

Export Citation Format

Share Document