العوامل المؤثرة في استخدام الإنترنت كإحدى أدوات العلاقات العامة في الاتصال المؤسسي : دراسة ميدانية = Factors Influencing Internet Use as One of the Public Relations Tools in Corporate Communications : Field Study

2019 ◽  
Vol 36 (142) ◽  
pp. 155-181
Author(s):  
السامرائي ، هيثم عبد الرحمن
Keyword(s):  
Public Relations ◽  
Field Study ◽  
Internet Use ◽  
Corporate Communications ◽  
The Public ◽  
Factors Influencing

HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD

2021 ◽  
Author(s):  
Dmytro Oltarzhevskyi
Keyword(s):  
Public Relations ◽  
Historical Context ◽  
Corporate Communications ◽  
Consumer Market ◽  
The Public ◽  
The World ◽  
History Of ◽  
Scientific Significance ◽  
Object Of Study ◽  
External Connections

The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.

scholarly journals THE PUBLIC RELATION LITIGATION STRATEGIES OF PT POS INDONESIA COMMUNICATION DIVISION IN DEALING WITH THE PROCUREMENT OF PERSONAL DATA TERMINAL

EDUTECH ◽  
2015 ◽  
Vol 14 (3) ◽  
pp. 376
Author(s):  
Chandra Kesuma Widhiarti, dkk
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Personal Data ◽  
Descriptive Study ◽  
Corporate Communications ◽  
Careful Planning ◽  
The Public ◽  
Strategic Public Relations ◽  
Data Terminal ◽  
Public Relations Strategy

 Abstract, Strategic Public Relations is the way that has been planned to obtain a certain result. The result can be the purpose or goal of the objectives to be achieved by the company. Likewise with PT Pos Indonesia (Persero) which is handling the crisis through Litigation Public Relations. Crisis management must be done quickly and accurately so it requires careful planning. The purpose of this descriptive study was to determine strategies Public Relations Corporate Communications team, especially when the crisis is still being processed in court. Public Relations strategy is tailored to the stage of settling disputes in court. Keyword: Crisis, Litigation PR, Public Relations Public Relations Strategy Abstrak, Strategi Public Relations merupakan cara yang telah direncanakan untuk mendapatkan hasil tertentu. Hasil tersebut dapat berupa tujuan ataupun sasaran dari tujuan yang ingin dicapai oleh perusahaan. Demikian halnya dengan PT Pos Indonesia (Persero) yang tengah menangani krisis melalui Litigasi Public Relations. Penanganan krisis harus dilakukan dengan cepat dan tepat sehingga diperlukan perencanaan yang matang. Tujuan dari penelitian deskriptif ini adalah untuk mengetahui strategi Public Relations Tim Komunikasi Korporat khususnya ketika krisis masih diproses di Pengadilan. Strategi Public Relations tersebut disesuaikan dengan tahap penyelesaian perkara yang ada di Pengadilan.Kata Kunci: Strategi Public Relations, Litigasi PR, Krisis, Public Relations

scholarly journals Public Relations: Roles, Entry Requirements and Professionalism

2013 ◽  
Vol 6 (1) ◽  
Author(s):  
Kadek Dwi Cahaya Putra
Keyword(s):  
Public Relations ◽  
Public Affairs ◽  
Community Relations ◽  
Employee Relations ◽  
Main Function ◽  
Corporate Communications ◽  
Industry Studies ◽  
Public Relations Practitioners ◽  
The Public ◽  
Entry Requirements

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.

Activism, prosocial public relations and negotiation: the case of St Vincent de Paul

2018 ◽  
Vol 23 (1) ◽  
pp. 139-150 ◽  
Author(s):  
Kathryn J. Brooks ◽  
Robert I. Wakefield ◽  
Kenneth D. Plowman
Keyword(s):  
Public Relations ◽  
Well Being ◽  
Practical Case ◽  
Corporate Communications ◽  
Content Type ◽  
Non Profit ◽  
Internal Resources ◽  
The Public ◽  
Embedded Case Study

Purpose The purpose of this paper is to explore the propositions of activism and prosocial public relations that an organization will engage in non-confrontational (prosocial) public relations and negotiation by building up internal resources, reaching out to target publics, and making connections to a cause to gain visibility and support. Design/methodology/approach This study was a single embedded case study that explored the public relations and communication tactics of a non-profit organization (NGO). Findings Observations from the case study support the proposition. This study begins to establish some of the public relations methods of how a successful prosocial NGO can successfully engage its publics through activism and negotiation. Research limitations/implications A single embedded case study is not generalizable to a population but is generalizable to theory so it is trustworthy and replicable when using a similar organization studying the same concepts in this paper. Practical implications An organization can reach out to publics through publicity, promotion, and information to raise the visibility of the organization and encourage active participation. The organization increased support for its cause and helped to establish the reputation of the organization as a legitimate, trustworthy and effective establishment. The study further uncovered nurturing relationships as an additional fourth element to the process of prosocial public relations. Social implications Activism, prosocial public relations and negotiation in corporate communications and in this case a non-profit can apply to increase well-being and society conditions. Originality/value This study is the only one of its kind to apply activism, prosocial public relations and negotiation theory to a practical case using a non-profit entity.

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

L'importance des outils de planification forestière dans les opérations de relations publiques en Suisse | The importance of forestry planning tools in public relations operation in Switzerland

2004 ◽  
Vol 155 (11) ◽  
pp. 487-491
Author(s):  
Christina Giesch Shakya
Keyword(s):  
Forest Management ◽  
Public Relations ◽  
Management Plan ◽  
Public Understanding ◽  
The Public ◽  
Forest Management Plan ◽  
Forest Enterprises ◽  
Forestry Services ◽  
Regional Forest ◽  
Structured Questionnaire

The current study examines the importance of planning and management documents (notably the forest management plan and the regional forest plan) for public relations purposes. 17 people (15 forest engineers and 2 forest guards) were interviewed using a semi-structured questionnaire. The results of our survey show that some of the information used for public relations is taken from the planning documents. The forest management plan is primarily considered to be an internal document, but it also provides information on the objectives of forest enterprises, justifications of the planned measures, numbers and maps. The regional forest plan contributes to the public relations in three ways: its content provides information about objectives, description of forest functions, projects and measures. In addition, the participation of the public in the process of elaborating this plan is an ideal opportunity to heighten awareness in society and further public understanding of the forest and forestry services. Finally, as the regional forest management plan is in the public domain, it functions as a type of «show case» of the forest service.

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