scholarly journals اتجاه العائلات الجزائرية نحو اختيار نوع السيارة المشتراة باستخدام نموذج Fishbein = The Tendency of Algerian Families to Choose the Type of Car Purchased Using the Fishbein Model

2018 ◽  
Vol 4 (1) ◽  
pp. 65-73
Author(s):  
أمينة بن علي
Keyword(s):  
Jurnal Varian ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 29-38
Author(s):  
Siti Hadijah Hasanah ◽  
Dewi Juliah Ratnaningsih

Revolution 4.0 requires the Universitas Terbuka Statistics study program to change the educational curriculum that aims to produce quality graduate competencies. Therefore, to collect informationand evaluate the competence of graduates, it is necessary to conduct tracer study research on each graduate. This study aims to measure user satisfaction with graduate competencies using Gap analysis, Importance-Performance Analysis (IPA), Customer Satisfaction Index (CSI), and a multi-attribute Fishbein model. Based on the value of Gap and Science, the main priority that must be improved by graduates to meet user expectations is the ability to solve problems, generate ideas, and be able to present the results of these ideas in the form of reports/journals. The value of the level of suitability between user satisfaction and the importance of the ability of graduates is very good at 92.87% and a CSI value of 78.25%, which means that overall user satisfaction with graduates is good, besides thatbased on the results of the multi-attribute Fishbein model, an Ao value of 158.20 which means that graduate users have a positive attitude towards the abilities of UT Statistics program graduates.


1984 ◽  
Vol 14 (1) ◽  
pp. 22-26 ◽  
Author(s):  
R. J. Cooper ◽  
S. Kalafatis

The significance of two promotional elements (presentation and product) in explaining the variations in the attitudes towards timber species are examined in this paper. In measuring such attitudes, the original Fishbein model is used and the attitudes are expressed as a function of five pretested attributes (beauty, durability, smoothness of texture, coldness, and modernity). A detailed ANOVA showed that variations in attitudes were explained mainly by the type of product and to a lesser extent by the two-way interactions of product and the species used to produce the product while the type of presentation was not significant. It was found that the respondents had certain preconceived ideas about the properties of individual species and these ideas were directly related to products and (or) applications traditionally associated with each species. Finally, the multidimensional model of "utilities," UNICON was applied to the data. Two analyses were performed, one on the utilities of the different products, species, and types of presentation and one on the utilities of the different attributes tested. The findings corroborated those of the analysis of variance. Very different utility factors were attached to different combinations of products made out of different species while the type of presentation was not significant. Therefore, for promotional purposes a very detailed and segmented approach is needed and this will depend on the particular product and the species used and consequently different attributes must be emphasised and promoted.


2020 ◽  
Vol 8 (4) ◽  
pp. 712
Author(s):  
Rinty Azaria ◽  
Sudarma Widjaya ◽  
Maya Riantini

This study aims to explore the consumers’ attitudes and satisfaction toward restaurant. This research is conducted at "XXX" Lamongan Restaurant in Bandar Lampung. Data collection was carried out in January-February 2019 by the case study method employing the number of respondents of 60 people who were selected by nonprobability sampling method. The data were analyzed using Multiatribut Fishbein Model, Customer Satisfaction Index and Importance Performance Analysis. The results of this research showed that food taste has the highest score of consumers attitude toward restaurant. The satisfaction level of the restaurant has the value of 83.73%, included to the very satisfied category. The restaurant has been implementing the product attributes that were suitable with consumers’ wishes.Key words : consumer, restaurant, satisfaction


1975 ◽  
Vol 12 (1) ◽  
pp. 52-59 ◽  
Author(s):  
Olli T. Ahtola

This article proposes and tests a new model of preferences. Based on certain assumptions in the Fishbein model unacceptable to the author a new model is developed which does not rely on these assumptions.


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