Key role of national mentality in international communication process
2013 ◽
Vol 2
(2)
◽
pp. 13-17
Keyword(s):
The author overviews the main factors concerning human conscience: both individual and collective conscience of the national group concerning the communicative function. Particular reference is being made to priority of national pictures of the world in the process of intercultural communication and need to consider this phenomenon in order to raise the efficiency of international relations on all levels.