Operational IR-model Design
Project and operational management approaches to the process of organizing some new company activities might be an effective business solution. One of such tools or activities is called roadshow and it is generally considered as one of the best types of interaction with the investors. Today in Russia there are numerous blank spots in the analysis of IR-professionals� tools. Despite playing a vital role in the ability of corporations to attract capital and to create positive reputation the concept of investor relations (IR) has little attention in scholarly research. This research aims to design the reference operational model of road-show applying a combination of qualitative methods. The data will be gained by the deployment of primary and secondary sources (cases, literature review). Data analyzing will allow to identify the most important operations within road show. Except the theoretical implications this research will provide IR-professionals project and event-managers with the helpful project and operational instrument for running a successful investor roadshows.