Visual Communication in the Social Cultural Context of Reality

2016 ◽  
Vol 5 (3) ◽  
pp. 19-23
Author(s):  
Бхат ◽  
S. Bkhat
Keyword(s):  
Visual Culture ◽  
Visual Information ◽  
Emotional Response ◽  
Cultural Context ◽  
Visual Communication ◽  
Modern Society ◽  
Ability To Work ◽  
Linear Sequence ◽  
The Social ◽  
Cultural Reality

This article presents visual communication, its types and tools as a dynamic creative process with cognitive base. Modern society of consumption tends to engender positive emotional response, create a mood, thus it needs to be emotional message through visual communication by images, movies, comics. Identified various forms of representation visual information and its fragmentation, which means «clip thinking» which leads to both positive aspects, such as the ability to work in multitasking mode and negative in an inability to perceive the long linear sequence — one stylish and uniform the information that is Sequence, one after another of his thoughts and actions. The conclusion that the socio-cultural reality supplemented with a new aspect — visual culture, exerts a decisive influence on the formation of personality.

Visual Communication in the Social and Cultural Internet Reality

2019 ◽  
Vol 8 (6) ◽  
pp. 9-13
Author(s):  
M. Ryabova
Keyword(s):  
Visual Communication ◽  
Modern Society ◽  
The Internet ◽  
Digital Space ◽  
The Social ◽  
New Meanings ◽  
New Type ◽  
The Subject ◽  
Cultural Reality

The article touches interrelated complex of problems characterizing visual communication in the digital space of modern society. The idea of forming of visual culture with a special mental constitution is being actualized. It is revealed that visual communication is a key phenomenon of the social and cultural reality of the Internet. The collision of verbal and visual that is exposed to changes in perception between the subject and the other is considered taking into account its specific qualities. If you look at the representational turn as a phenomenon of cultural consciousness opening in the space of the Internet, its quixotic duality could be noticed. The author believes that the conceptual discourse of visualization reveals new meanings and ideas, both in the thinking of some individual (as a part) and in the space of a multicode universe as a whole. It is concluded that an increasing role of visual communication in the perception of the world at all levels leads to a new type of personality.

Exploring the Boundaries Between Visual Anthropology and Visual Communication Design Research

2021 ◽  
Vol 55 (3) ◽  
Author(s):  
Ann Bessemans ◽  
María Pérez Mena
Keyword(s):  
Visual Culture ◽  
Visual Communication ◽  
Social Impact ◽  
Design Research ◽  
Common Interest ◽  
Visual Anthropology ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Social ◽  
Visual Properties

Researchers and/or designers in visual anthropology and visual communication share the visual aspect or visual study as a common interest. However, their views are different. Visual anthropologists consider the social impact and/or meaning of the visual communication within a culture. They are also interested in ways to present anthropological data by means of visual techniques. Visual communication design researchers create visual communication, and are interested in how participants respond to visual matter in order to enhance the human experience. In a way, they are (partly) producing the visual culture visual anthropologists are reflecting upon. In order to find out how and whether such disciplinary exploration might be fruitful, we were assigned three articles from Visual Anthropology Review within the category “Deaf Visual Culture.” As typographic legibility researchers within READSEARCH this felt familiar, since we have conducted several design studies (published and in preparation)—more specifically, practical legibility research—for the deaf and hard of hearing community. As design researchers in legibility studies, we do see possibilities to build bridges among the disciplines of visual anthropology and visual communication. A remarkable resemblance between the different fields of study within a deaf culture, in our eyes, is the approach of trying to capture legibility/illegibility within language (spoken, signed, and/or written) by means of visual properties. Therefore, we would like to highlight differences and similarities between anthropology versus visual communication, drawing conclusions about why both disciplines should keep a close eye on each other. Implementing insights into their research practices and/or visual communication design artifacts may open horizons within innovative or even collaborative research projects. Both fields, visual anthropology and visual communication, are trying to contribute to a specific common concern in deaf education—namely, the educational context of language practice.

«Le chant des formes. L'ecriture epigraphique, entre materialite du trace et trascendance des contenus»

1970 ◽  
Vol 27 ◽  
pp. 101-129
Author(s):  
Vincent Debiais
Keyword(s):  
Visual Culture ◽  
Visual Information ◽  
Cultural Context ◽  
Written Communication ◽  
Material Support ◽  
Culture Material ◽  
Communication Écrite ◽  
And Function

Resumen: Opposer écriture manuscrite et écriture épigraphique n’aurait dans le contexte culturel de l’Occident médiéval pas plus de sens que d’intérêt. Si les supports varient tout autant que les contenus, les techniques de réalisation ou les procédés de lecture, c’est la même praxis graphique qui est en jeu, et sans doute bien plus encore la même culture visuelle qui s’exprime. Les variations matérielles ou textuelles sont des adaptations aux objectifs et aux circonstances de la communication écrite. À la fois texte et matière, idée et objet, l’inscription se définit, au-delà des contenus et des fonctions qu’elle partage avec d’autres productions écrites médiévales, par une étendue physique qui lui accorde une réalité objectale. La communication épigraphique expose au passant une portion d’espace inscrit, quantité d’information visuelle reçue par le spectateur/lecteur potentiel de l’inscription. Comme le manuscrit, celleci se place donc dans un premier temps dans le domaine du visuel et du sensible. Elle cherche à donner à voir avant de donner à lire, et c’est pourquoi les conditions techniques de la réalisation de l’inscription cherche à figurer dans la matière l’image d’un texte.Palabras clave:  Epigraphie médiévale. Iconographie médiévale. Esthétique. Sculpture romane. Moissac. Musicologie.Abstract: In the cultural context of Medieval West, it would have no more sense than interest to set manuscript and epigraphic written practices. Content, material support, techniques of realization and processes of reading change from one media to another, but it is still the same graphic praxis and the same visual culture. Material or textual variations are adaptations to objectives and circumstances of written communication. At the same time text and material, idea and object, the inscription is defined by a physical extent which gives it objecthood and materiality, whatever its content and function. Epigraphic communication exposes to passers-by a portion of inscribed space, a quantity of visual information received by the potential spectator/reader of the inscription. As the manuscript, it first takes place in the field of visual and sensitive. It gives something to see and not to read, and that is why technical conditions of the realization of an inscription try to represent in material the imageof a text.Keywords: Medieval Epigraphy. Medieval Iconography. Aesthetics. Romanesque sculpture. Moissac. Musicology.

Social and Humanitarian Aspects of Entrepreneurship: Social Capital and Social Entrepreneurship

2020 ◽  
Author(s):  
О.А. Игумнов ◽  
Е.Д. Платонова ◽  
М.М. Мусарский
Keyword(s):  
Social Practice ◽  
Cultural Context ◽  
Modern Society ◽  
Social Investment ◽  
Social Foundations ◽  
The Social ◽  
Long Time ◽  
Personal Qualities ◽  
The Relationship

предпринимательство как специфический вид социальной практики, существующий достаточно длительное время, закономерно становится объектом научного интереса исследователей социальных проблем современного общества. Интерес вызывают как мотивы, побуждающие заниматься данным видом деятельности, так и социальные основания предпринимательства как социальной практики. В частности, значительное количество исследований посвящено проблеме профессиональных и личностных качеств предпринимателя и их врожденного характера. Речь также идет о возможности и необходимости массового обучения предпринимательству и условиях его результативности. Авторами проведен анализ социально-гуманитарной составляющей предпринимательской деятельности, роли социально-культурного контекста в этом процессе. Указанные факторы проанализированы с позиции социальных установок, сложившихся в представлениях предпринимателей. Проведен анализ взаимосвязи самовосприятия предпринимателей и мотивации к занятию предпринимательством, а также природы неформального (социального) инвестирования как феномена в условиях социально-ориентированный рыночной экономики. entrepreneurship as a specific type of social practice, existing for quite a long time, naturally becomes the object of the scientific interest of the modern society social problems researchers. Both the motivations for engaging in this activity and the social foundations of entrepreneurship as a social practice are of interest. A considerable number of studies are devoted to the problem of professional and personal qualities of the entrepreneur and their innate nature. At the same time, it is about the possibility and necessity of mass training of entrepreneurship, as well as about the conditions of its performance. The authors have analyzed the social and humanitarian component of entrepreneurship and its role of the social and cultural context in this process. These factors have analyzed as the social attitudes established in the perceptions of entrepreneurs. An analysis of the relationship between self-perception of entrepreneurs and motivation to engage in entrepreneurship, as well as the nature of informal (social) investment as a phenomenon in a socially oriented market economy were carried out.

scholarly journals Development of visual communications in graphic design

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 112-116
Author(s):  
Liliya Renatovna Zaripova ◽  
Iskander Zinnurovich Rauzeev ◽  
Andrei Mikhailovich Siluyanichev ◽  
Imash Adyshirin Gadzhiev
Keyword(s):  
Graphic Design ◽  
Visual Information ◽  
Visual Communication ◽  
Modern Society ◽  
Visual Language ◽  
Visual Communications ◽  
Static Image ◽  
Brand Creation

The role of the existence of graphic design as one of the most important ways of conveyance of visual communication in modern society is determined. Visual communications are considered as a process of the need to study the totality of problems, especially those connected with the interaction of the “person – environment” system, meant for conveying visual information. The paper supports the statement that visual communications should be considered as a visual language, by using, it is possible to significantly diversify communicated information in society. The article identifies three types of communication: visual, audiovisual (the image is accompanied by sound content) and animated (a static image becomes dynamic, accompanied by sound). It is concluded that the development of visual communications will help improve the quality of perception of information, which is often associated with a flawlessly elaborated graphic design. The brand creation methods as one of the most important factors in the development of visual communications today in modern society are considered and described in detail.    

scholarly journals Development of visual communications in graphic design

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 112-116
Author(s):  
Liliya Renatovna Zaripova ◽  
Iskander Zinnurovich Rauzeev ◽  
Andrei Mikhailovich Siluyanichev ◽  
Imash Adyshirin Gadzhiev
Keyword(s):  
Graphic Design ◽  
Visual Information ◽  
Visual Communication ◽  
Modern Society ◽  
Visual Language ◽  
Visual Communications ◽  
Static Image ◽  
Brand Creation

The role of the existence of graphic design as one of the most important ways of conveyance of visual communication in modern society is determined. Visual communications are considered as a process of the need to study the totality of problems, especially those connected with the interaction of the “person – environment” system, meant for conveying visual information. The paper supports the statement that visual communications should be considered as a visual language, by using, it is possible to significantly diversify communicated information in society. The article identifies three types of communication: visual, audiovisual (the image is accompanied by sound content) and animated (a static image becomes dynamic, accompanied by sound). It is concluded that the development of visual communications will help improve the quality of perception of information, which is often associated with a flawlessly elaborated graphic design. The brand creation methods as one of the most important factors in the development of visual communications today in modern society are considered and described in detail.    

scholarly journals The impact of the pandemic on moral panics in society

2021 ◽  
Vol 5 (3) ◽  
pp. 232-243
Author(s):  
Svetlana Tolmacheva ◽  
Alexander Tkachev ◽  
Maxim Shamshin
Keyword(s):  
Cultural Context ◽  
Social Impact ◽  
Psychological Impact ◽  
Modern Society ◽  
Medical Problems ◽  
Factors Affecting ◽  
Digital World ◽  
The Social ◽  
Global Threat ◽  
The Impact

The relevance of studying the impact of a pandemic on society is determined not only by medical problems, but also by social. The main purpose of the paper is to study the consequences of the pandemic in modern society with its information, cognitive-innovative, and hyperreal security. The article examines the phenomenon of the pandemic, its impact as a global threat and danger in micro-, meso-, and macrosocial structures and organizations, in state and international institutions. The pandemic becomes both a process of social freezing in the broadest sense (in the sense of any connection between people), and in the social, political, economic, and cultural context. The purpose of the study is to identify the most important factors affecting the psychological and somatic health of a person in the conditions of COVID-19. The paper presents a review of Russian and foreign studies of the psychological impact of the epidemic. The problem of the social impact of the pandemic as a global and massive threat to human relations in the information and digital world is a new phenomenon in the sociocultural space, as fear multiplies and repeats, and panic is intensified by simulations and fantasies, sometimes even more than real processes.

Dal bambino libero all'uomo autonomo: educare alla scelta attraverso il metodo Montessori

2020 ◽  
pp. 329-341
Author(s):  
Grazia Romanazzi
Keyword(s):  
Young People ◽  
Secondary School ◽  
Modern Society ◽  
Educational Needs ◽  
Educational Process ◽  
School Grades ◽  
The Social ◽  
Montessori Method

Freedom, autonomy and responsibility are the ends of every educational process, especially in the modern society: globalized, rapid, in transformation; society in which each one of us is called to make numerous choices. Therefore, it is urgent to educate to choose and educate to the choice, so that young people can emancipate themselves from possible conditionings. To this end, the Montessori method represents a privileged way: child is free to choose his own activity and learns "to do by himself" soon; the teacher prepares the environment and the materials that allow the student to satisfy the educational needs of each period of inner development. Then, Montessori gives importance to adolescence because it is during this period that grows the social man. Consequently, it is important to reform the secondary school in order to acquire the autonomy that each student will apply to the subsequent school grades and to all areas of life

PENDIDIKAN RESOSIAL: RESOLUSI TERHADAP DILEMA MASYARAKAT MODERN ABAD 21 YANG TERALIENASI

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Titi Anisatul Laely
Keyword(s):  
Cultural Context ◽  
Modern Society ◽  
Next Generation

Technology has been spread until education scope. however, many people are getting technology addict. this caused the society got disturbance to communicate and unabel to express their urge and sense, so that the relation with other people will be hampered, not only with the human but also with the nature and also the God. It makes many deviate behaviors, such as: nature destroy, criminal, and immoral. this is the consequences of the modern society who is allianated. in this 21 st century, we must have a sollution. in this case, Resocial education whic is based on the nation cultural context is able to become alternative sollution toward this case.Resocial education is able to give education paradigm which is more credibleand able to help to form the religious, social and good character. it willdeveloping the nation next generation who has a high intelectual abillitywhic is based by religious intelectual, have a good personality and creativitywhich is gotten from the nature.

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