The story of the merchant as a component of the tourism brand of the historic town (on the example of Yaroslavl)

2016 ◽  
Vol 10 (2) ◽  
pp. 54-66
Author(s):  
Нина Обнорская ◽  
Nina Obnorskaya

Yaroslavl is an important tourist center. It possess completely formed brand on the domestic tourism market. According opinion poll findings the majority of tourism product consumers in Yaroslavl associate it with the historical city. For the guests of Yaroslavl the brand of the historical city is disclosed through status of its center as the UNESCO World Heritage site, an outstanding complex of religious architecture of the XVII century, a preserved architectural and urban complex of the XIX-early XX centuries. However, the construction of new buildings or radical rebuilding of historic houses continues even in the UNESCO area. It destroys the uniqueness and complexity of the housing development in the city center, which are the main distinctive features of Yaroslavl as a historical city. The loss of historicity of environment is irretrievable. It leads to the loss of the competitive advantages of Yaroslavl. The city owes the merchants values making it attractive for tourists. The merchants determined the social economic and spiritual life of the city for several centuries. Business skills of Yaroslavl merchants, their everyday life, tastes and relationship with the Church had formed a unique historical image of the city. Yaroslavl needs a strategy of the brand development that will take into account the existing image of the city and include the development of the most advantageous positions both in the present and in the past. Merchants with their history should become an important component of the brand of Yaroslavl.

Author(s):  
K. González Vargas

Abstract. The city of Guimarâes (Portugal) was designated a UNESCO World Heritage Site in 2001 and European Capital of Culture in 2012. From the 14th to the 19th century it was characterized by its Portuguese architecture using traditional construction techniques and materials, and known for its leather, metallurgical and cutlery industry. This study examines two former tannery factories dating from the 19th century, and occupying a sizeable portion of the historic centre of the city. They are located close to the Couros river, their main source of water, but also where the tannery waste produced by the tanks where the skins were tanned, is deposited. This text focuses on three main concepts - rehabilitation, reuse and sustainability - through the analysis of two historical moments. The first of these, the past, is viewed through a timeline of events recorded in plans, photographs, documents, and historical facts. A formal spatial comparison of these records and the present buildings shows how the present use of these spaces and their respective functionalities can be observed in parallel with the past. This before and after comparison shows a progression from industrial activities to a cultural valorization of an architectural, urban and environmental space, as well as the development of the industry in a new context evoking the collective memory of the place.


2020 ◽  
Vol 12 (8) ◽  
pp. 3263 ◽  
Author(s):  
Antonio Menor-Campos ◽  
Jesús Claudio Pérez-Gálvez ◽  
Amalia Hidalgo-Fernández ◽  
Tomás López-Guzmán

The inclusion on the lists published by the United Nations Educational, Scientific, and Cultural Organization (UNESCO)—World Heritage Site (WHS), Intangible Cultural Heritage (ICH), and World Heritage Sites in Danger—suggests, first of all, the acknowledgement of something worth protecting and, secondly, an increase in the strength of tourist attraction to the affected destination, especially among specific visitors. The identification and classification of tourists that are seen to be more interested in heritage is the stated aim of this work, based on models already proposed in the scientific literature. For this purpose, a survey was conducted that interviewed a representative sample of international tourists visiting the city of Córdoba. A multi-variant technique of case-cluster was applied. In addition, a discriminant analysis was used to validate the clusters of the cases obtained. For analyzing the differences between the different groups obtained, some non-parametrical statistical procedures were applied. The results obtained allowed for the visualization of a model that shows the empirical evidence regarding the presence of four types of foreign tourists that are considered valid for segmentation in the city of Córdoba as a WHS tourist destination: the alternative tourist, emotional tourist, cultural tourist, and heritage tourist. These results allow public and private managers to design specific strategies to increase visitor satisfaction.


Author(s):  
Luis Alfonso Escudero Gómez

In the last few years, the number of visitors in historic cities has grown, resulting in a situation labeled ‘overtourism'. In these tourist-historic cities, tourism is one of the main local economic foundations. This chapter asks whether the social carrying capacity of the host community has been exceeded, through a case study in Toledo, Spain, a UNESCO World Heritage Site since 1986. The methodology employed is a survey to residents in the city. The main findings show that the residents do not perceive the overtourism situation in the city as something serious. However, some impacts such as the historic centre becoming a museum for tourists, or the traffic congestion derived from overcrowding in both the traffic and pedestrian flow are clearly perceived by the host community. It is the residents in the historic centre those who manifest a more negative opinion of touristic development. This chapter may be of interest to academics, decision makers, and those responsible for tourism in historic cities.


2012 ◽  
Vol 41 (1) ◽  
Author(s):  
Bogdan Debevec ◽  
Martin Knez ◽  
Andrej Kranjc ◽  
Marko Pahor ◽  
Mitja Prelovšek ◽  
...  

Heaven’s Cave is located in the centre of the Phong Nha-Ke Bang national park, about 500  km southern from the Vietnamese capital and 40 km from the city of Dong Hoi. Phong Nha-Ke Bang national park is protected also as a UNESCO world heritage site. Due to weak economic situation in this region as a result of lack of natural resources, karst tourism represents an important opportunity for raising the quality of live in the province. A proposal to adapt non-touristic Heaven’s Cave for tourism was presented to Karst Research Institute ZRC SAZU in 2006. Because the caves are sensitive ecosystems and all activities in them should be carefully implemented, our task was to make basic survey and map the cave, to perform a speleological and touristic research, to propose possible interventions for adapting the cave for tourism and to prepare a strategy for tourism development in this area. The latter should also show us if some interest is present among tourists for new show cave in this region. From this point of view this study does not represent systematic long-term approach for adapting a cave for tourism but rather a short study of a cave with potential to be show cave in remote area of Central Vietnam. Approach used in this study should be used in similar environments as a first step to estimate if weakly known cave is environmentally and economically suitable for development for touristic purposes.Keywords: Heaven’s Cave, Thien Duong Cave, Phong Nha-Ke Bang, Vietnam, show cave.


2020 ◽  
Vol 18 (2) ◽  
pp. 194-205
Author(s):  
Mykhailo Rutynskyi ◽  
Halyna Kushniruk

The global crisis caused by COVID-19 pandemic and the introduction of long-term international quarantine measures have had a very negative impact on the tourism industry. The paper aims to analyze the sectoral losses of the tourism industry during quarantine due to the COVID-19 pandemic in Lviv, a city whose historical center is included in the UNESCO World Heritage Site. The article highlights the potential of the tourism industry before the introduction of quarantine measures, as well as using extrapolation methods estimates the economic losses of the tourist industry of Lviv in the conditions of long-term quarantine. Besides, the anti-crisis measures of the city authorities to minimize the impact of quarantine due to COVID-19 pandemic on the tourism industry of Lviv are described. Based on a statistical analysis of the forecasted economic losses, it is recommended that city authorities abolish some local taxes and fees in the tourism sector to restore its potential as soon as possible.


2017 ◽  
Author(s):  
Tales Carvalho-Resende

This layer shows NASA's Earth Observing-1 (EO-1) satellite images of Ayutthaya (Thailand) flood on October 23, 2011. Flooding forced the closure of manufacturing plants in Ayutthaya, according to news reports. The city is a UNESCO World Heritage site. On 12 October 2011, UNESCO Bangkok announced a planned assessment of flood damage to Ayutthaya, requested by the government of Thailand. For more information, visit NASA's Earth Observatory page: http://earthobservatory.nasa.gov/IOTD/view.php?id=76234 Disaster Flood


2019 ◽  
pp. 111-121
Author(s):  
Blanka Soukopová

The author analyzes the space of Prague presenting national perception of the city. It was registered as a UNESCO world heritage site. The author shows the process of changing Prague into a national symbol of Czechness. However, national movement increased national divisions between Czechs and German: in the 1880s separate promenades, coffee shops, and a university were established. During the First Czechoslovak Republic, the capital is mapped primarily in reference to the tradition of Charles IV and the Hussite movement. However, this tradition was modernized: Prague Castle as the seat of President T. G. Masaryk became the most important place in Prague. During Protectorate of Bohemia and Moravia, places associated with the Hussite tradition were “erased,” but the symbolism of medieval Prince Václav (Wenceslas) was made into a symbol of Czech loyalty toward the Germans. Next phase of manipulation occurred when communist took power. National traditions no longer have an integrating and rallying function today.


Author(s):  
Fernando Pérez Nava ◽  
Isabel Sánchez Berriel ◽  
Alejandro González González ◽  
Cecile Meier ◽  
Jesús Pérez Morera ◽  
...  

At the end of the XVI century, the historic centre of San Cristóbal de La Laguna was definitively configured as we know it today, as can be seen in the first preserved map of the city, drawn in 1588 by the engineer Leonardo Torriani. It is the first non-fortified Spanish colonial city and its plan has provided a model for the colonial cities of America, making it a UNESCO World Heritage site. The dissemination of this legacy is a task of great importance. A tool of increasing importance for the dissemination and preservation of history and cultural heritage are reconstructions and virtual recreations in 3D. This paper presents a case of the use of these tools for the dissemination of the city's heritage. The 3D modelling of one of the most characteristic types of housing in San Cristóbal de La Laguna in the 16th century is carried out along with the 3D modelling of human virtual characters all based on the historical documentation of that time. With these elements a WebGL application has been implemented in which a user can visit the virtually reconstructed house and receive information on the construction systems and architecture in the city on the XVI century.


2016 ◽  
Vol 847 ◽  
pp. 354-360
Author(s):  
Simonetta Baraccani ◽  
Michele Palermo ◽  
Giada Gasparini ◽  
Stefano Silvestri ◽  
Tomaso Trombetti ◽  
...  

The porticoes, together with medieval masonry towers, are the architectural element which mainly characterizes the city of Bologna, northern Italy. These porticoes, which extend all inside the city centre for a total length of almost 40 kilometres, have a high artistic and cultural relevance at the point that they are candidates as “Unesco World Heritage Site”. One of portico of highest heritage value is that next to the church of Santa Maria dei Servi, which is suffering important structural pathologies requiring urgent strengthening interventions. The ones strictly necessary to preserve the stability have been already implemented. It is known that for historical constructions appropriate strategies of interventions are to be adopted with special attention in the aspects related to the compatibility, durability, integrity of the original configuration. The aim of this paper is to identify the main criticalities and priorities of interventions. Based on the identified criticalities and priorities possible strategies of interventions are finally identified. A possible cause of the actual bad state of conservation could be related to the continues vibrations induced by the traffic. For this reason, measurements noises have been recently conducted by the Italian National Institute of Geophysics and Volcanology (INGV) in order to quantify their influence of the stress levels of the columns of the portico.


Author(s):  
Emeka Okonkwo ◽  
Afamefuna Eyisi

One religious tourism destination site of note in Southwestern Nigeria is the Osun Osogbo sacred grove and shrine located along the banks of the Osun River within the city of Oshogbo, Osun State, Nigeria. The sacred grove and shrine were inscribed as a UNESCO World Heritage site in 2005. This paper examines the routes and trails people take to get to Osun Osogbo sacred grove and shrine to ascertain the mode of transportation to the destination site as well as the factors mitigating against the sacred grove. The study uses ethnographic methods to elicit information from respondents and data collected were analyzed descriptively. The paper argues that Osun Osogbo sacred grove and shrine can improve the living standard of the host community and create job opportunities if its access routes and trails are improved upon by the government.


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