Current Features of Strategy Construction

2015 ◽  
Vol 3 (4) ◽  
pp. 53-60 ◽  
Author(s):  
Гераськина ◽  
A. Geraskina

This article shows the main criteria of strategy’s efficiency. The most effective methods of strategy constructing, the ways to achieve goals and the main features of strategy formulation in modern conditions are presented. The basic disadvantages of traditional models of strategy formulation are shown: extrapolation the company’s performance over experience other organizations, resource-based view on strategic management, value chains, and the 3C’s model. Key features of current business environment are presented from the perspective of strategic management. The research develops the model of identifying direct competitor, possible and potential competitor, producer of substitute products, potential partner, and customers. The methods to evaluate their impact on the organization’s activities in the environment are presented. The basic disadvantages of the SWOT-analysis in the assessment of the external environment of organization on the basis of this model are shown.

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.


2021 ◽  
Vol 296 (4) ◽  
pp. 95-99
Author(s):  
ILONA ADASIUK ◽  
◽  
OKSANA MARTYNIUK ◽  

The article based on SWOT-analysis of outsourcing of accounting services. Accounting services can be improved if you can work on your strengths, as well as correct the weaknesses of the company or area where you lose points. SWOT-analysis is considered as a tool of strategic management to determine the feasibility of using accounting outsourcing as a way to optimize the enterprise. SWOT consists mainly of two main parts: strengths and weaknesses, which will indicate the internal aspect, and threats and opportunities related to external factors for the company (but those that are present in the environment). In essence, we test the effectiveness of the accounting services provided by the contractors that your business provides against this background. With this analysis, the firm can understand the problems, ie where they lack work and why, because these are periods during the year when work becomes fragile. Why this happens is best analyzed because of it. A set of business goals are things that outsourcing companies need to invest because simple marketing is not enough. The analysis of advantages and disadvantages of accounting outsourcing is carried out and the necessity of SWOT-analysis of potential risks and advantages of using perspectives of accounting outsourcing is emphasized. The internal and external environment was analyzed using an extended SWOT analysis model from the standpoint of strengths and weaknesses, opportunities and expected threats. Based on the results of the SWOT-analysis, a matrix has been formed that will allow predicting threats and potential opportunities at the stage of planning the use or refusal to use accounting outsourcing services.


2014 ◽  
Vol 7 (3) ◽  
pp. 251-264 ◽  
Author(s):  
Bita Arbab Kash ◽  
Aaron Spaulding ◽  
Larry D. Gamm ◽  
Christopher E. Johnson

Purpose – The purpose of this paper is to examine how two large health systems formulate and implement strategy with a specific focus on differences and similarities in the nature of strategic initiatives across systems. The aim is to gain a better understanding of the role of resource dependency theory (RDT) and resource based view (RBV) in healthcare strategic management. Design/methodology/approach – A comparative case study design is used to describe, categorize and compare strategic change initiatives within a children's health and a multi-hospital system located in two competitive metropolitan markets. A total of 61 in-person semi-structured interviews with healthcare administrators were conducted during 2009. Summary statistics and qualitative content analysis were employed to examine strategic initiatives. Findings – The two health systems have as their top initiatives very similar pursuits, thus indicating that both utilize an externally oriented RDT method of strategy formulation. The relevance of the RBV becomes apparent during resource deployment for strategy implementation. The process of healthcare strategic decision-making incorporates RDT and RBV as separate and compatible activities that are sequential. Research limitations/implications – Results from this comparative case study are based on only two health systems. Further, the RBV perspective only takes managerial resources and time into consideration. Practical implications – Given that external resources are likely to become more constrained, it is important that hospitals leverage relevant internal resources, in the identification of competitive advantages and effective execution of strategic initiatives. Originality/value – The author propose a refined healthcare strategic management framework that takes both RDT and RBV into consideration by systematically linking strategy formulation with deployment of resources.


Author(s):  
Nikolay K. Kemaykin ◽  
◽  
Mikhail N. Pavlenkov ◽  

In this article, the authors propose a study of modern trends in the development of housing and communal services in Russia. They analysed the latest studies on the topic and identified the most popular areas of development. The authors strategically analysed the internal and external environment of the industry using the method of SWOT analysis and surveyed specialists and managers of enterprises of housing and communal services. As a result of a critical evaluation of the existing popular development areas in the housing and utilities sector, the authors formulated the main priority areas for the development of the industry. They proposed development tasks for each area. The implementation of the tasks, according to the authors, will ensure sustainable development of the housing and communal services industry. This study is significant for the development of the theory of strategic management in the field of housing and communal services. The work is of great practical importance, as it acts as a guideline for conducting strategic analysis and developing strategies for enterprises of the housing and communal complex, and also allows determining the main directions and trends in the development of housing and communal services in Russia.


Jurnal RASI ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 119-132
Author(s):  
Ghita Dwi Saputri ◽  
Tri Hanifawati

Waida Farm is an agribusiness pioneer company that cultivates golden berries or ciplukan (Physalis peruviana) and successfully develops various processed products. To increase Waida Farm competitiveness in the future, the formulation of the business development strategy based on its internal and external environment is necessary. This study aims to provide an alternative of competitive strategy formulation with a deeper understanding of its internal and external environment. Data collected through semi-structured interviews and observations in the business environment. Data analyzed using descriptive method refers to significant findings from interviews and observation results. The formulation of alternative strategies conducted using IFE-EFE Matrix, IE Matrix, and SWOT Matrix analysis. The results show that the best alternative competitive strategy for Waida Farm is an intensive strategy through integrated market penetration and product development strategies. This finding provides several managerial implications for the companies described in the discussion.


2020 ◽  
Vol 12 (4) ◽  
pp. 126-137
Author(s):  
Nuray Rauf Rza-Zadeh ◽  
◽  
Marek Dvořák ◽  

Nowadays, in the 21st century that is distinguished by the high penetration of information and communication technologies, interconnectedness and globalization, the effectiveness of institutions is increasingly manifesting the pressing need to clearly define and assess the prospects and directions of business development, taking into account the likelihood and the occurrence of the objective and subjective risks. This is happening mostly due to the growing volatility of the macroeconomic environment, increased competition, and the rapid globalization of various business processes and solutions. Taking this into account, one can see that the risk of the management process of the hospitality industry represents a complex multi-level procedure. The starting point of the whole risk management system is their forecasting which becomes the most effective way to prepare management decisions in hotel enterprises for the future. This paper focuses on the institutional aspects of risk strategic management in Azerbaijan hospitality sector related to legal, organizational, and cultural characteristics of development. The aim of this study is to identify the major institutional aspects of risk factors of the external environment as well as to realistically assess the changes in the impact of these factors on the activities of hotel enterprises and the hospitality sector of Azerbaijan for the nearest future based on the expert risk forecasting method. Moreover, the paper aims at updating the strategy of hotel development taking into account the changes in the external environment and to link these risks to the business processes taking place in hotel enterprises and in the hospitality sector. We analyze and describe the most important factors and sources of threats to hotel enterprises of Azerbaijan, such as the probability of new competitors, increasing competitive pressure, imperfect business environment in the country, increase in airline tariffs, changing customer needs and tastes, and maintaining a visa regime with many countries. Our results propose some organizational and economic mechanisms for risk management in the hospitality sector.


2018 ◽  
Vol 20 (2) ◽  
pp. 114
Author(s):  
Iis Rohmawati

The aim of this research is: (1) Identifying and analyzing internal and external environment of the company that influence the marketing strategy of Suoklat Cafe. (2) Formulating the alternative marketing strategy of Suoklat Cafe that is obtained from the analysis result. (3) Formulating and setting the strategy formula that is most suitable to improve Suoklat Cafe. The data collection is taken from April to August 2016 in Suoklat Cafe located in Surabaya.Internal Analysis (IFE) results the primary factor focusing on chocolate products with the score 0,172. Meanwhile, the main weakness from this business is the less appropriate management implementation process scoring 0, 117. When the two internal factors are combined, the average total score is 2, 635.External Analysis (EFE) results main opportunity that can be used by Suoklat Cafe in order to face the competition; hanging out culture in Cafe in Surabaya by 0,216. The main threat that can be obtained from the calculation shows through the strong factor of bargaining high supplier, scoring 0, 212. Based on the two external factors that is obtained, the average score is 2, 916. IE Analysis in Suoklat Cafe positions it in quadrant V, known as maintaining and preserving strategy. SWOT analysis results strategies that can be applied: (1) Maintaining the price, increasing the variation and the product quality in order to enchance the loyality and consumers' satisfactions, (2) Expanding the market share, (3) Maintaining and improving the service quality towards the consumers (4) improving the internal managemeny of the company (5) streghten the capital through cooperations with the media, the investors, and the governmeny agencies (6) analyzing the competitors to find out tje advantages and the disadvantages, and also streghten the consumer-supplier relationship to help increase the loyality (7) Improving the effeciency and effectiveness of the employee's work, expanding the location of the parking area or cooperating with local authorities, also increasing the technology. The QSPM processing results the production of main prior strategy that sets market share expansion to face the competition with TAS 6, 422. Keyword :Strategy formulation, Marketing, SWOT, QSPM.


WARTA ARDHIA ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 204-223
Author(s):  
Lukiana Lukiana ◽  
Lita Yarlina

The more competitive competition has demanded companies to defend and set up a marketing strategy that is appropriate and meet the conditions faced by PT Merpati Nusantara Airline. With the current number of airline companies, PT Merpati Nusantara Airline needs appropriate marketing strategy formulation that is able to create balance between internal and external environment. This study is conducted to figure out the strength, weakness and opportunity owned by the company as well as the challenge. Therefore, as a sample in this study, the author takes opinions from PT Merpati Nusantara Airline customers in Sultan Hasanuddin Airport Makassar. This study uses SWOT analysis approach method and strategic alternative matrix used to form strategic factors assessed to be able to describe clearly the opportunity and external threats as well as the strengths and weaknesses owned by PT Merpati Nusantara Airline. From the calculation of figure and rating, it shows that PT Merpati Nusantara Airline is located in the Quadrant II (-0.15:0.7) meaning that it faces a big market opportunity yet on the other hand it faces some problems and internal weaknesses. The focus of the strategy is conducted by minimizing internal problems, in order to get a better market opportunity.Persaingan yang semakin kompetitif menuntut perusahaan untuk bertahan dan menciptakan suatu strategi pemasaran yang tepat, sesuai dengan kondisi yang dihadapi oleh perusahaan PT. Merpati Nusantara Airline, yang membutuhkan strategi yang tepat dan sesuai yang dapat menyeimbangkan antara lingkungan internal dengan eksternal. Manfaat kajian ini adalah untuk mengetahui kekuatan, kelemahan dan peluang yang dimiliki oleh perusahaan serta tantangan yang harus dihadapi oleh perusahaan penerbangan PT.Merpati Nusantara Airline. , sebagai sampel dalam pengkajian ini adalah opini penumpang maskapai Merpati yang beroperasi di Bandar Udara Sultan Hasanuddin – Makassar. Metodologi yang digunakan menggunaan pendekatan analisis SWOT dan matriks alternatif strategi dipakai untuk menyusun faktor-faktor strategis yang dinilai dan dapat menggambarkan secara jelas bagaimana peluang dan ancaman eksternal yang dengan kekuatan dan kelemahan yang dimilik PT.Merpati Nusantara Airline. Dari hasil perhitungan pembobotan dan rating bahwa posisi PT. Merpati Nusantara Airline terletak pada kuadaran II (-0,15 : 0,7) yaitu menghadapi peluang pasar yang sangat besar tetapi, di lain pihak, menghadapi beberapa kendala atau kelemahan internal. Fokus strategi yang dilakukan adalah meminimalkan masalah-masalah internal, sehingga dapat merebut peluang pasar yang lebih baik.


2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Khairunnisa Khairunnisa ◽  
Baiq Handayani Rinuastuti ◽  
Lalu Muh Furkan

This study aimed at formulating the strategy proposed to the District Agency of Tourism and Culture of Central Lombok to increase tourist visits. This research is using a qualitative approach within case studies adopted from the research manual. Informants were selected through purposive sampling. Two informants were selected from the Agency of Tourism and Culture of Central Lombok; namely the Head of Agency and the Field Head of Marketing and Promotion. The research showed that the findings obtained from the analysis using SWOT and data reduction, the tourism in the south coast of Central Lombok has good strength and opportunity. The research recommends that in increasing numbers tourist visits the Agency of Tourism and Culture of Central Lombok conduct four better strategies namely future integration, market penetration, concentric diversification, and product development. Since there were still problems in Human Resource, the Agency of Tourism and Culture of Central Lombok should pay more attention to human resources by developing human resource products.Penelitian ini bertujuan untuk merumuskan usulan strategi bagi Dinas Pariwisata dan Kebudayaan Lombok Tengah untuk meningkatkan kunjungan wisatawan. Penelitian ini dirancang untuk menggunakan pendekatan kualitatif dengan menggunakan studi kasus yang diadopsi dari manual penelitian. Informan dipilih melalui purposive sampling. Dua informan dipilih dari Dinas Pariwisata dan Kebudayaan Lombok Tengah yaitu Kepala Dinas dan Kepala Bidang Pemasaran dan Promosi. Dari temuan penelitian yang telah dianalisa menggunakan alat analisis SWOT kemudian melakukan reduksi data, penelitian menunjukkan bahwa secara umum, pariwisata di kawasan pantai selatan Lombok Tengah memiliki kekuatan dan peluang yang cukup besar, dan penelitian merekomendasikan dalam usaha meningkatkan angka kunjungan wisatawan, Dinas Pariwisata dan Kebudayaan Lombok Tengah sebaiknya melakukan empat strategi yaitu Integrasi ke depan, Penetrasi pasar, Diversifikasi Konsentrik, dan Pengembangan Produk. Karena masih terdapat masalah pada SDM, Dinas Pariwisata dan Kebudayaan Lombok Tengah harus memberi perhatian lebih terhadap sumber daya manusia dengan melakukan pengembangan produk SDM.Keywords : SWOT Analysis, Strategy Formulation, Strategic management, Tourism


Author(s):  
Akinsola Fadeyi

The impact of strategic management in businesses cannot be over-emphasised irrespective of the size or nature of the business. The strategy provides the key to success in today’s changing business environment; hence, the success of a business can be traced to a well-pronounced factor, which is strategic management. As expressed by Jauch (2015), strategy formulation is a grand plan to be followed to achieve a set objective in small-scale businesses. For improved profitability and sustainability, small-scale businesses need to manage their operations intentionally. To utilise the limited resources effectively for higher profitability, small-scale businesses need a strategy; when resources are finite, when there is uncertainty about competitive strength and behaviour, when decisions must be coordinated between far places and overtime, and when there is uncertainty about control of initiative Miller (2013). However, the study critically analysed the effect of strategic management on small-scale businesses of Patent Medicine Stores in Abuja, Nigeria, especially in the 21st century. The methodology comprises the research and questionnaire design, data collection and data analysis techniques. The researcher was able to retrieve 53 questionnaires out of 70 and test the hypothesis using the chi-square method. From the result after the research, the researcher discovered that strategic management has a great effect on small-scale businesses of patent medicine stores in Abuja, Nigeria. Conclusively, business owners and managers must formulate policies and strategies if their businesses must continue to exist, serve and sustain competition.


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