scholarly journals Was the First Public Health Campaign Successful?

2019 ◽  
Vol 11 (2) ◽  
pp. 143-175 ◽  
Author(s):  
D. Mark Anderson ◽  
Kerwin Kofi Charles ◽  
Claudio Las Heras Olivares ◽  
Daniel I. Rees
Keyword(s):  
Public Health ◽  
Mortality Data ◽  
Local Health ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Health Measures ◽  
The Us ◽  
Public Health Campaigns ◽  
Municipal Level

The US tuberculosis (TB) movement pioneered many of the strategies of modern public health campaigns. Using newly transcribed mortality data at the municipal level for the period 1900–1917, we explore the effectiveness of public health measures championed by the TB movement, including the establishment of sanatoriums and open-air camps, prohibitions on public spitting and common cups, and requirements that local health officials be notified about TB cases. Our results suggest that these and other anti-TB measures can explain, at most, only a small portion of the overall decline in pulmonary TB mortality observed during the period under study. (JEL H51, I12, I18, N31, N32)

scholarly journals Restorative Narrative of Covid-19 Patients as Health Campaign Message: A Content Analysis of Youtube Videos

2020 ◽  
Vol 10 ◽  
pp. 121-132
Author(s):  
Pinandito Dhirotsaha Pramana ◽  
Prahastiwi Utari ◽  
Albert Muhammad Isrun Naini
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Narrative Analysis ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Public Response ◽  
The Public ◽  
Youtube Videos ◽  
Public Health Campaigns

This study discussed the restorative narrative message of the first-three recovered Covid-19 patients as well as the resulted public response related to the public health campaign about the Covid-19 pandemic in Indonesia. The context of this research was the benefits of policy-making by the Indonesian government on the introduction of the first-three patients of Covid-19 to the public through a press conference. The research was conducted with qualitative and quantitative content analysis method. Qualitative analysis was to analyze restorative narrative messages carried out on the stories of the three patients on two YouTube videos taken from the accounts @tvOneNews and @CNNIndonesia. The narrative elaboration was explained according to the narrative functions delivered by Sharf & Vanderford and Sharf, Harter, Yamasaki & Haidet. Quantitative analysis was then carried out to find out the ten most common phrases of 7,381 comments on the sample videos to know the public response on restorative messages. The results of the narrative analysis showed that the stories told by three cured Covid-19 patients have meet the restorative narrative criteria and produced positive emotional responses from the public, so that the restorative narrative could be useful for public health campaigns.

scholarly journals Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

2022 ◽  
Vol 9 ◽  
Author(s):  
Rafael Pinto ◽  
Lyrene Silva ◽  
Ricardo Valentim ◽  
Vivekanandan Kumar ◽  
Cristine Gusmão ◽  
...  
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Information Technology ◽  
Policy Enforcement ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Using Data ◽  
Public Health Campaigns ◽  
The Impact

Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's “Syphilis No!” campaign reached many people, but how do we analyze its real impact on population awareness? Are epidemiologic variables sufficient? This study examined literature on using of information technology approaches to analyze the impact of public health campaigns. We began the systematic review with 276 papers and narrowed it down to 17, which analyzed campaigns. In addition to epidemiological variables, other types of variables of interest included: level of (i) access to the campaign website, (ii) subject knowledge and awareness, based on questionnaires, (iii) target population's interest, measured from both online search engine and engagement with Social Network Service, and (iv) campaign exposure through advertising, using data from television commercials. Furthermore, we evaluated the impact by considering several dimensions such as: communication, epidemiology, and policy enforcement. Our findings provide researchers with an overview of various dimensions, and variables-of-interest, for measuring public campaign impact, and examples of how and which campaigns have used them.

scholarly journals From Contact Prevention to Social Distancing: The Co-Evolution of Bilingual Neologisms and Public Health Campaigns in Two Cities in the Time of COVID-19

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110315
Author(s):  
Xiaowen Wang ◽  
Chu-Ren Huang
Keyword(s):  
Public Health ◽  
Hong Kong ◽  
Speech Acts ◽  
Social Dynamics ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Social Distancing ◽  
Two Cities ◽  
Public Health Campaigns

This article investigates the evolution of social distancing terms in Chinese and English in two geographically close yet culturally distinct metropolitan cities: Hong Kong and Guangzhou. This study of bilingual public health campaign posters during the COVID-19 pandemic focuses on how the evolution of neologisms and linguistic strategies in public health campaigns adapts to different societal contexts. A baseline meaning of the re-purposed linguistic expressions was established according to the BNC corpus for English and the Chinese Gigaword Corpus for Chinese. To establish the link between linguistic expressions and public health events, we converted them to eventive structures using the Module-Attribute Representation of Verbs and added interpersonal meaning interpretations based on Systemic Functional Linguistics. The two cities are found to have taken divergent approaches. Guangzhou prefers “contact prevention” with behavior-inhibiting imperatives and high value modality. Conversely, the original use of “contact prevention” in Hong Kong was gradually replaced by the neologism social distancing in English, triggering competing loan translations in Chinese. In Hong Kong, behavior-encouraging expressions are predominantly used with positive polarity and varying modality and mood devices, which fluctuate to track the epidemic curve of COVID-19. We conclude that lexical evolution interacts with social realities. Different speech acts, prohibition in Guangzhou but advice and warning in Hong Kong, are constructed with a careful bilingual reconfiguration of eventive information, mood, modality, and polarity to tactfully address the social dynamics in the two cities.

Continuing Entomological Research During the Covid-19 Pandemic

2021 ◽  
Vol 32 (3) ◽  
pp. 114-119
Author(s):  
Sotiria Boutsi ◽  
Heather Campbell ◽  
Eugenia Fezza ◽  
Ross George ◽  
Cindayniah Godfrey ◽  
...  
Keyword(s):  
Public Health ◽  
Research Group ◽  
Well Being ◽  
Early Career ◽  
Widening Participation ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Health Measures ◽  
Research Activities ◽  
The Impact

In response to the global COVID-19 pandemic, the UK has experienced three national lockdowns and a public health campaign designed to stop the spread of the virus. The first national lockdown, starting in March 2020, led to the closure of university campuses, and laboratories having to pause practical research and move research student supervision online. During this time, laboratories had to develop way for research activities to resume whilst also complying with public health measures. The entomology group at Harper Adams University is in the Agriculture and Environment Department and forms part of the Centre for Integrated Pest Management. At present our group consists of seven staff members, ranging from early career researchers to those with over 20 years of experience in academia and industry, who collectively supervise 10 PhD students at varying stages of their research. Two of these students are completing their research at an external institute. The group carries out research across multiple sites, office buildings, research laboratories, including the Jean Jackson Entomology Laboratory (https://www.infraportal.org.uk/node/1880), as well as field and glasshouse facilities. Here we provide a narrative account of the challenges in maintaining an active research group during a year of highly restricted activities. We begin by outlining the impact that national lockdowns and public health measures had on researchers working on PhD projects through to larger UKRI and levy-funded multi-institute, multi-year projects. We address four key areas: i) maintaining productivity, ii) student-supervisor interactions, iii) accessibility and widening participation and iv) well-being and mental health. We then outline how lessons learnt from lockdown can inform best practice for a research group. Many aspects will be useful for researchers working part-time, flexible hours, remotely or at multiple sites, but we emphasise that the aim of this contribution is to share our personal experiences and not to cover every theme in what is an extremely complex set of global circumstances.

Viral Marketing for Public Health Campaigns in Social Networks

2021 ◽  
Vol 11 (2) ◽  
pp. 313-320
Author(s):  
Xiaofeng Wang ◽  
Wei Zhuo ◽  
Qianyi Zhan ◽  
Yuan Liu
Keyword(s):  
Public Health ◽  
Social Networks ◽  
Information Diffusion ◽  
Viral Marketing ◽  
Target Audience ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Network Information ◽  
Target Network ◽  
Public Health Campaigns

Viral marketing for public health campaigns aims at identifying a group of seed users to maximize the message of public health information in a target social network. Different from traditional viral marketing problems, public health campaigns try to expand social influence in the target network, meanwhile it also focus on their target audience, who are difficult to discover. Meanwhile, besides the target network, users nowadays can also participate many other social networks. Discovering target audience and viral marketing in these networks, referred to as the source networks, can be relatively easier, and the shared users can act as intermediate nodes transmitting information from these networks to the target one. In this paper, we propose to carry viral marketing for public health campaign in the target network in a roundabout way, by selecting seed users from the target and other external networks and influence users through intra- and inter-network information diffusion. To achieve such an objective, a new inter-network information diffusion model IPADH is introduced in this paper. Based on IPADH, cross-network viral marketing framework IMDP is proposed to solve the problem. Extensive experiments are conducted on anti-smoking campaign datasets, and results demonstrate that IMDP can outperform traditional intra-network viral marketing methods with significant advantages.

Reasons for Supporting or Opposing a Reduced Nicotine Product Standard

2020 ◽  
Vol 6 (2) ◽  
pp. 164-170
Author(s):  
Jessica K. Pepper ◽  
Linda B. Squiers ◽  
Carla M. Bann ◽  
Michaela C. Coglaiti
Keyword(s):  
Public Health ◽  
Online Survey ◽  
New Product ◽  
Public Health Campaign ◽  
Health Campaign ◽  
The Public ◽  
Quit Smoking ◽  
The Us ◽  
Campaign Messages ◽  
Product Standard

Objectives: In 2017, the US Food and Drug Administration (FDA) announced a potential new product standard lowering nicotine in cigarettes to minimally or non-addictive levels. Understanding why the public supports or opposes this standard could inform messaging efforts. Methods: We collected online survey data in 2017 from 2508 respondents. We coded and analyzed the open-ended text responses describing reasons for support or opposition among those who strongly agreed (39.9% of sample) and strongly disagreed (11.4%) with the proposed nicotine standard. Results: The most common reasons for opposition were viewing the new standard as a threat to personal freedom and believing that it would lead themselves or others to smoke more. The most common reasons for support were believing the standard would help themselves or others quit smoking and recognizing the harms of smoking and nicotine. Some responses reflected inaccurate understanding of nicotine's effects, and some themes (eg, believing the standard could prevent addiction) were more common among smokers than nonsmokers. Conclusions: Findings could inform public health campaign messages from the FDA and other agencies by building on existing reasons for support (eg, would help with cessation) and counteracting inaccurate beliefs (eg, would make people smoke more).

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements on Social Media (Preprint)

2020 ◽  
Author(s):  
Jisun An ◽  
Haewoon Kwak ◽  
Hanya M Qureshi ◽  
Ingmar Weber
Keyword(s):  
Public Health ◽  
Social Media ◽  
Digital Health ◽  
Health Campaigns ◽  
Persuasive Messages ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Precision Public Health ◽  
Large Populations ◽  
Digital Footprints

UNSTRUCTURED While established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device usage has increased, so has individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel Precision Public Health Campaign (PPHC) framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media targeted advertising tools. Our framework consists of five stages: (1) defining a campaign goal, priority audience, and evaluation metrics, (2) splitting the target audience into smaller segments, (3) tailoring the message for each segment and doing a pilot test, (4) running the health campaign formally, and (5) evaluating the performance of the campaigns. We will demonstrate how the framework works through two case studies. The PPHC framework has the potential to support higher population uptake and engagement rates by encouraging a more standardized, concise, efficient, and targeted approach to public health campaign development.

scholarly journals Actionable lessons for the US COVID vaccine program

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Gary L. Freed
Keyword(s):  
Public Health ◽  
Local Health ◽  
National Strategy ◽  
Individual State ◽  
Health Departments ◽  
Local Health Departments ◽  
Public Health Infrastructure ◽  
Health Infrastructure ◽  
The Us ◽  
Vaccine Distribution

AbstractWhen attempting to provide lessons for other countries from the successful Israeli COVID-19 vaccine experience, it is important to distinguish between the modifiable and non-modifiable components identified in the article by Rosen, et al. Two specific modifiable components included in the Israeli program from which the US can learn are (a) a national (not individual state-based) strategy for vaccine distribution and administration and (b) a functioning public health infrastructure. As a federal government, the US maintains an often complex web of state and national authorities and responsibilities. The federal government assumed responsibility for the ordering, payment and procurement of COVID vaccine from manufacturers. In designing the subsequent steps in their COVID-19 vaccine distribution and administration plan, the Trump administration decided to rely on the states themselves to determine how best to implement guidance provided by the Centers for Disease Control and Prevention (CDC). This strategy resulted in 50 different plans and 50 different systems for the dissemination of vaccine doses, all at the level of each individual state. State health departments were neither financed, experienced nor uniformly possessed the expertise to develop and implement such plans. A national strategy for the distribution, and the workforce for the provision, of vaccine beyond the state level, similar to that which occurred in Israel, would have provided for greater efficiency and coordination across the country. The US public health infrastructure was ill-prepared and ill-staffed to take on the responsibility to deliver > 450 million doses of vaccine in an expeditious fashion, even if supply of vaccine was available. The failure to adequately invest in public health has been ubiquitous across the nation at all levels of government. Since the 2008 recession, state and local health departments have lost > 38,000 jobs and spending for state public health departments has dropped by 16% per capita and spending for local health departments has fallen by 18%. Hopefully, COVID-19 will be a wakeup call to the US with regard to the need for both a national strategy to address public health emergencies and the well-maintained infrastructure to make it happen.

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