The Role that Personality and Motivation Play in Consumer Behaviour: A Case Study on HSBC

2011 ◽  
pp. 213-221
Author(s):  
Jolene Montgomery
Keyword(s):  
Consumer Behaviour

Why did medieval villagers buy earthenware? Pottery and consumer behaviour in the Valencian countryside (1280–1450)

2018 ◽  
Vol 33 (1) ◽  
pp. 1-27
Author(s):  
LUIS ALMENAR FERNÁNDEZ
Keyword(s):  
Quantitative Analysis ◽  
Consumer Behaviour ◽  
Consumption Patterns ◽  
Late Medieval ◽  
Recent Scholarship ◽  
Medieval Europe

AbstractRecent scholarship has suggested that villagers participated in the general proliferation of goods that seems to have occurred in late medieval Europe. How and why they did so is far from clear. This article addresses this issue through a case study of pottery consumption (with particular attention to earthenware) in late medieval rural Valencia. A quantitative analysis of 251 probate inventories (1280s–1450s) supports the argument that not only did medieval villagers acquire more of these goods, but also that the reasons behind such a process challenge many of the traditional interpretations of changes in consumption patterns.

scholarly journals Before Corona and After Corona as New Global Milestones in The Theory and Practice of Consumer Behaviour: Evidence from Vending Industry

2021 ◽  
Vol 92 ◽  
pp. 06021
Author(s):  
Jana Majerova ◽  
Lukas Vartiak
Keyword(s):  
Consumer Behaviour ◽  
Value Added ◽  
Theory And Practice ◽  
Personal Contact ◽  
Future Trends ◽  
Theoretical Approaches ◽  
Purchasing Behaviour ◽  
Light And Shadow ◽  
The Impact

Research background: In the light and shadow of contemporary global situation, Corona pandemic crisis can be established as new milestone in economic and managerial theory and practice. It has flew over national markets as black swan and it has totally destroyed so far formulated models and patterns. No one industry has stayed untouched. Purpose of the article: The aim of this paper is to identify changes in consumer behaviour caused by Corona pandemic crisis in relevant industry of national economy. Methods: The aim of this paper will be fulfilled by applying comparative analysis on the case study of vending industry provided on chronological basis. The reason for choosing this industry lies in the specifics of this industry – i.e. elimination of personal contact and nonstop functioning not only in closed but also in open air places. Thus, it can be expected that the impact of Corona pandemic crisis characterized by lockdown, social distancing and strict hygienic steps would be minimal in this case. Findings & Value added: It has been already stated that Corona pandemic crisis has a potential to modify so far formulated theoretical approaches to consumer behaviour. By providing own research, this fact has been proven. Based on these findings, it is possible to identify future trends in purchasing behaviour not only in case of chosen industry but also generally. These are mainly connected with the shift in perception of consumption and savings, the preference of cash less payment and the change in philosophy of personal alimentation.

scholarly journals Strategies for Luxury Fashion Brands' Targeting the Young Audience

2017 ◽  
pp. 121-157
Author(s):  
Carmen Moreno-Gavara ◽  
Ana Jiménez-Zarco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Consumer Behaviour ◽  
Brand Strategy ◽  
The Internet ◽  
South Korean ◽  
High Level ◽  
Entertainment Products

The purpose of this chapter is to analyse luxury fashion brands' interactions with consumers, especially on social media. In this sense, we firstly propose a hypothesis relative to how luxury fashion brands can use celebrities (in general, and particularly music and TV idols) and social media to influence on young consumer behaviour. Lately, we try to response this question through a case study based on one of the most South Korean luxury fashion brands. Using members of social media has been a constant in brand strategy. Especially when targeting the young audience. They big consumers and fans of music and audio-visual entertainment products, show a high level of loyalty. This leads them to copy the behaviour and consumption of the same products and brands of their idols. They are big users of social media and the Internet, where they express their feelings, experiences and opinions about their music idols as well as the brands and products they use. This being the case, technology offers empowerment to young people. This allows them not only access to more information but allows the possibility to create their own new content. Thus both roles are important regarding branding. We can use the example of how Korean luxury fashion brands and how they use young music idols to establish a strong emotional relationship with their consumers. They do this by increasing their participation and involvement with their brands in social networks.

scholarly journals Implementasi Pemahaman Konsumsi Islam Pada Perilaku Konsumsi Konsumen Muslim

2015 ◽  
Vol 1 (10) ◽  
pp. 736
Author(s):  
Zulfikar Alkautsar ◽  
Meri Indri Hapsari
Keyword(s):  
Consumer Behaviour ◽  
Qualitative Approach ◽  
Primary Data ◽  
Case Study Method ◽  
Business Faculty ◽  
Comprehensive Understanding ◽  
Excessive Consumption ◽  
Consumption Theory ◽  
Economics Of Economics

People does consumption to fulfill their needs in order to keeping their life. There are guidelines in Islam telling how a Moslem is supposed to consumed. A Moslem needs a comprehensive understanding about Islamic consumption in order to adjust their consuming behaviour with Islamic syaria. The understanding causes an implication of Moslem consumer behaviour in daily life.This research uses case study method with descripive qualitative approach. Author uses interview for primary data collection in this research. The scope of this research is limited in student of Islamic Economics of Economics and Business Faculty of Airlangga University and answer how to implement Islamic consumption understanding in Moslem consumption behavior.The result of this research shows there are four elements of Islamic consumption which is used as a guideline for moslem while they do consumption, ie: halal products consumption, avoiding excessive consumption (israf), paying zakat, infaq, and charity, and making needs priority. The informen confess that there is a difference in their consuming behaviour beforeand after knowing the Islamic consumption theory.

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