Social Media Systems

Disasters 2.0 ◽  
2012 ◽  
pp. 19-38
Keyword(s):  
Social Media ◽  
Media Systems

scholarly journals CRM in the digital age: implementation of CRM in three contemporary B2B firms

2015 ◽  
Vol 17 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Heini Sisko Maarit Lipiäinen
Keyword(s):  
Social Media ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Research Approach ◽  
Empirical Examination ◽  
Content Type ◽  
The Future ◽  
Collaborative Working ◽  
Media Systems ◽  
Media Channels

Purpose – The purpose of this study was to contribute to the current discussion on digitization in companies’ marketing from a customer relationship management (CRM) perspective by examining the role and objectives of CRM and the exploitation of social media to serve the objectives of CRM in contemporary business-to-business (B2B) companies. Design/methodology/approach – The data are collected through semi-structured themed interviews with key marketing/sales managers from three B2B firms. Findings – CRM seems to be moving closer to the company’s core activity and becoming everybody’s business to a greater extent than ever before, but its main goal, to enhance customer relationships, will not necessarily change. Understanding the customer is vital and requires different functions to cooperate closely to ensure the firm has the best possible understanding of its customers. Public social media tools played almost no part in CRM, but closed social media systems might have potential in the future. Research limitations/implications – The chosen research approach limits the generalization of the results. Practical implications – It seems likely that firms will benefit from a collaborative working style over the traditional silo approaches. For B2B firms, public social media does not seems to be the most suitable source to serve CRM but private social media channels might have potential in the future. Originality/value – The lack of empirical examination of the change from company ecosystem to customer ecosystem from a CRM perspective, and the lack of research on social media for CRM in the B2B context, determines the purpose of this study. Furthermore, digitization is a rather new and unstructured phenomenon and many companies are still considering how to reconcile to it.

Collaborative Topic Regression with social trust ensemble for recommendation in social media systems

2016 ◽  
Vol 97 ◽  
pp. 111-122 ◽  
Author(s):  
Hao Wu ◽  
Kun Yue ◽  
Yijian Pei ◽  
Bo Li ◽  
Yiji Zhao ◽  
...  
Keyword(s):  
Social Media ◽  
Social Trust ◽  
Media Systems

scholarly journals SISTEM INFORMASI PENJUALAN KAOS BERBASIS WEB PADA DISTRO AZIDAN COLLECTION

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Angga Ardiansyah ◽  
Eva Argarini Pratama ◽  
Corie Mei Hellyana ◽  
Khaerul Wildan
Keyword(s):  
Social Media ◽  
Information System ◽  
Long Distance ◽  
Media Systems

Abstract - Azidan Collection distributions have several shortcomings in order to support the process of selling goods. The current sales are only limited to consumers coming directly to the store selecting goods and paying, to promote products that are on Azidan distributions to consumers already using social media including through BBM and Facebook friendship media media. Sales using social media systems are still lacking, because customer coverage is only limited to using social media, so sales transactions are limited. The Sales Website on the Azidan Collection Distro which has functions, among others. Build an e-commerce application to help management of the Azidan Collection in making long-distance transactions. Building an e-commerce transaction application to help consumers make a T-shirt purchase on the Azidan Collection Distro. This information system is equipped with facilities that can facilitate customers in making payment transactions through account transfers.Keywords - Information System, T-Shirt Sales, Azidan Collection DistroAbstrak - Distro Azidan Collection mempunyai beberapa kekurangan dalam rangka menunjang proses penjualan barang. Penjualan yang saat ini dilakukan hanya sebatas konsumen datang langsung ke toko memilih barang dan membayar, untuk mempromosikan produk yang ada di Distro Azidan ke konsumen sudah menggunakan media sosial di antaranya melalui BBM dan media situs pertemanan facebook. Penjualan dengan menggunakan sistem media sosial dirasa masih kurang, karena cakupan customer hanya sebatas yang menggunakan media sosial saja, sehingga transaksi penjualan menjadi terbatas. Website Penjualan pada Distro Azidan Collection yang memiliki fungsi antara lain. Membangun aplikasi e-commerce untuk membantu manajemen Distro Azidan Collection dalam melakukan transaksi jarak jauh. Membangun aplikasi transaksi e-commerce untuk membantu dan memberi wawasan pada konsumen dalam melakukan pembelian Kaos di Distro Azidan Collection. Sistem informasi ini dilengkapi dengan fasilitas yang mampu mempermudah customer dalam melakukan transaksi pembayaran yang melalu transfer rekening.Kata kunci - Sistem Informasi, Penjualan Kaos, Distro Azidan Collection

scholarly journals Functions of Hybrid Media: How Parties and Their Leaders Use Traditional Media in Their Social Media Campaign Communication

2022 ◽  
Vol 6 ◽  
Author(s):  
Laura Paatelainen ◽  
Elisa Kannasto ◽  
Pekka Isotalus
Keyword(s):  
Social Media ◽  
Media Coverage ◽  
Media Campaign ◽  
Traditional Media ◽  
Political Actors ◽  
Media System ◽  
The Media ◽  
Campaign Communication ◽  
Media Systems ◽  
Personalization Of Politics

Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.

A social cognitive approach to traditional media content and social media use: Selfie-related behavior as competitive strategy

2018 ◽  
Vol 21 (2) ◽  
pp. 317-335 ◽  
Author(s):  
Michael A Stefanone ◽  
Zhiying Yue ◽  
Zena Toh
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Reality Television ◽  
Network Size ◽  
Cognitive Approach ◽  
Self Worth ◽  
Media Systems ◽  
The Relationship

Mass media systems play increasingly prevalent roles in our lives. However, the relationship between traditional mass media exposure and behavior on social media is unclear, particularly in the context of selfie-related behavior, which includes capturing, editing, and sharing images of oneself. In the tradition of social cognitive theory, we argue that reality television (RTV) models a value system focused on the self and competition with others, and hypothesize a model where self-worth based on competition mediates the relationship between RTV viewing and selfie-related behavior. Path analysis results from survey data ( N = 334) support the mediation model. Selfie-related behavior was explicated and measured via novel instruments. Audience variables including online network size and diversity also played roles in selfie editing and sharing, as did specific social media platforms. Results are discussed in the context of evolving media systems.

scholarly journals Visualising the Social Media Conversations of a National Information Technology Professional Association

2019 ◽  
Vol 10 (1) ◽  
pp. 38-54
Author(s):  
Stuart Palmer
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Professional Associations ◽  
Media System ◽  
The Social ◽  
Technology Professional ◽  
Information And Communication ◽  
Media Systems ◽  
National Information ◽  
The Impact

Social media systems are important for professional associations (PAs), providing new ways for them to interact with their members and stakeholders. Evaluation of the impact of social media is not straightforward. Here text analytics, specifically multidimensional scaling visualisation, is proposed as an approach for the characterisation of the large scale ‘conversations' occurring between an information and communication technology PA and its stakeholders via the Twitter social media system. In the case presented, there was found to be a significant level of congruence between the corresponding visualisations of tweets from the PA, and tweets to/about the PA, although differences were also observed. The new method proposed and piloted here offers a way for organisations to conceptualise, identify, capture and visualise the large-scale, ephemeral, text conversations about themselves on Twitter, and to assist them with key strategic uses of social media.

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