Markets for Green Products

2016 ◽  
pp. 33-39
Author(s):  
Eric Koester
Keyword(s):  
Green Products

The Other Side Of The Coin: An Enquiry Into The Difficulties And Apprehensions Encountered By Consumers With Green Products

2019 ◽  
Vol 118 (8) ◽  
pp. 152-159
Author(s):  
Jijimon M J ◽  
Dr. S. Anthony Rahul Golden ◽  
Dr. S. Bulomine Regi
Keyword(s):  
The Other ◽  
Green Products ◽  
Two Sides

Every reality has its own positives and negatives. As the proverb goes coin has two sides. It is very much true in the case of green products too. There is no doubt that green products have many benefits and positives. Despite all the good things about green products, there exist a few glitches and shadows, thereby creating a few doubts and apprehensions in the minds of consumers. The present paper tries to understand these problems associated with green products from the perspectives of the consumers and analyses them with an intention of providing the green brands the means and ways to eliminate such anomalies. The study finds out that the unavailability of products is the most difficult thing the consumers have experienced while purchasing.

Is Green Product Purchasing an Innovative Or Conspicuous Behavior?

2016 ◽  
Vol 44 (1) ◽  
pp. 29-44 ◽  
Author(s):  
Kyutae Park ◽  
Kyootai Lee
Keyword(s):  
Undergraduate Students ◽  
Mineral Water ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Premium Price ◽  
Public Self Consciousness

We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea. The results revealed that consumer innovativeness played a generally marginal role in green product purchasing decisions, whereas public self-consciousness figured importantly in such decisions. However, public self-consciousness had no influence when products did not have logos identifying them as being green. In addition, the influence of the 2 variables on the purchasing behaviors was found to be contingent on the type of product. On the basis of these findings, we concluded that green product purchasing behaviors more closely reflect conspicuousness, rather than innovativeness.

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