How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance

2021 ◽  
Author(s):  
Jian Gao ◽  
Jianguo Wang ◽  
Ainsworth Bailey
Keyword(s):  
Temporal Distance ◽  
Price Sensitivity ◽  
Green Products ◽  
Self Construal ◽  
Public Recognition

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal

2017 ◽  
Vol 44 (6) ◽  
pp. 1257-1273 ◽  
Author(s):  
Bonnie Simpson ◽  
Katherine White ◽  
Juliano Laran
Keyword(s):  
Charitable Giving ◽  
Experimental Studies ◽  
Self Construal ◽  
Public Recognition ◽  
Donation Behavior

Abstract This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal. Across seven experimental studies, an independent self-construal decreases donation intentions and amounts when the donor will receive public recognition compared to when the donation will remain private. This effect is driven by the activation of an agentic motive, wherein independents are motivated to make decisions that are guided by their own goals and self-interests, rather than being influenced by the opinions and expectations of others. This research contributes to the understanding of the nuanced roles of both public recognition and self-construal in predicting donation behavior.

Commentaries and Rejoinder on

2014 ◽  
Vol 45 (4) ◽  
pp. 327-334 ◽  
Author(s):  
Han Gong ◽  
Douglas L. Medin ◽  
Tal Eyal ◽  
Nira Liberman ◽  
Yaacov Trope ◽  
...  
Keyword(s):  
Moral Judgment ◽  
Psychological Distance ◽  
Temporal Distance ◽  
Moral Cognition ◽  
Cultural Systems ◽  
Moral Condemnation ◽  
Construal Levels

In the hope to resolve the two sets of opposing results concerning the effects of psychological distance and construal levels on moral judgment, Žeželj and Jokić (2014) conducted a series of four direct replications, which yielded divergent patterns of results. In our commentary, we first revisit the consistent findings that lower-level construals induced by How/Why manipulation lead to harsher moral condemnation than higher-level construals. We then speculate on the puzzling patterns of results regarding the role of temporal distance in shaping moral judgment. And we conclude by discussing the complexity of morality and propose that it may be important to incorporate cultural systems into the study of moral cognition.

Self-Awareness as a Strategy for Self-Improvement? The Role of Self-Construal

2006 ◽  
Author(s):  
Kristy K. Dean ◽  
Wendi L. Gardner ◽  
Swathi Gandhavadi
Keyword(s):  
Self Awareness ◽  
Self Construal

The Struggle for Public Recognition: Understanding Early Marriage through the Lens of Honour and Shame in Six Countries in South Asia and West Africa

2020 ◽  
Vol 20 (4) ◽  
pp. 328-346
Author(s):  
Esther Miedema ◽  
Winny Koster ◽  
Nicky Pouw ◽  
Philippe Meyer ◽  
Albena Sotirova
Keyword(s):  
International Development ◽  
Female Sexuality ◽  
Social Economic ◽  
Early Marriage ◽  
Social Standing ◽  
Public Recognition ◽  
The World ◽  
Economic Future ◽  
Different Parts

There is a burgeoning body of research on the role of ‘shame’ and ‘honour’ in decisions regarding early marriage in different parts of the world. Conceptualizing shame and honour as idioms through which gendered socio-economic inequalities are created and maintained, we examine early marriage decisions in Bangladesh, Nepal, Pakistan, Ghana, Burkina Faso and Senegal. While we acknowledge the existence of important differences between countries in terms of the nature and manifestations of shame and honour, we argue that regardless of setting, neither shame and honour, nor female sexuality and chastity can be separated from the socio-economic hierarchies and inequalities. Thus, in this article we seek to identify the cross-cutting dynamic of marriage as a means to overcome the shame associated with young single women’s sexuality, protecting family honour and social standing, and/or securing young women’s social-economic future. Building on our data and available scholarship, we question the potential of emphasizing ‘choice’ as a means of reducing early marriage and advancing women’s emancipation in international development efforts. Instead, we argue in favour of initiatives that engage with young people and caregivers on the ways in which, at grassroot levels, communities may revise narratives of respectability, marriageability and social standing.

scholarly journals The role of self-construal in EFL vocabulary learning

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Mitsuko Tanaka
Keyword(s):  
Technical College ◽  
Engineering Students ◽  
Vocabulary Learning ◽  
Self Determination Theory ◽  
Mediation Analyses ◽  
Self Construal ◽  
Learning Modes ◽  
The Relationship ◽  
Identified Regulation

AbstractVocabulary learning is often assigned as out-of-class learning, which learners need to autonomously initiate and be motivated to sustain. Under such learning modes, though independent learners may need less motivational scaffolding, learners who prefer a more interactive study environment may need to be provided with assistance to boost their motivation. Focusing on such personal determinants, this study examines the role of self-construal in vocabulary learning by employing self-determination theory. The participants were 155 engineering students from a Japanese technical college. Path and mediation analyses were performed based on vocabulary test scores and questionnaire responses. Results revealed that independent self-construal had a significant impact on more self-determined types of both motivation (i.e., intrinsic motivation and identified regulation) and amotivation, but interdependent self-construal was statistically irrelevant to them, in the context of vocabulary learning. Furthermore, perceived autonomy and competence mediated the relationship between independent self-construal and motivation. These findings indicate that vocabulary learning motivation is shaped and regulated by self-construal and may be enhanced through support of the mediators.

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