Paying Back People Who Harmed Us but Not People Who Helped Us: Direct Negative Reciprocity Precedes Direct Positive Reciprocity in Early Development

2019 ◽  
Vol 30 (9) ◽  
pp. 1273-1286 ◽  
Author(s):  
Nadia Chernyak ◽  
Kristin L. Leimgruber ◽  
Yarrow C. Dunham ◽  
Jingshi Hu ◽  
Peter R. Blake
Keyword(s):  
Young Children ◽  
Social Norms ◽  
Early Development ◽  
Social Exchange ◽  
Social Norm ◽  
Evolution Of Cooperation ◽  
Critical Component ◽  
Negative Reciprocity ◽  
Positive Direct ◽  
Positive Reciprocity

The principle of direct reciprocity, or paying back specific individuals, is assumed to be a critical component of everyday social exchange and a key mechanism for the evolution of cooperation. Young children know the norm of reciprocity, but it is unclear whether they follow the norm for both positive and negative direct reciprocity or whether reciprocity is initially generalized. Across five experiments ( N = 330), we showed that children between 4 and 8 years of age engaged in negative direct reciprocity but generalized positive reciprocity, despite recalling benefactors. Children did not endorse the norm of positive direct reciprocity as applying to them until about 7 years of age (Study 4), but a short social-norm training enhanced this behavior in younger children (Study 5). Results suggest that negative direct reciprocity develops early, whereas positive reciprocity becomes targeted to other specific individuals only as children learn and adopt social norms.

scholarly journals Paying back those who harmed us but not those who helped us: Direct negative reciprocity precedes direct positive reciprocity in early development

2019 ◽  
Author(s):  
Nadia Chernyak ◽  
Kristin Leimgruber ◽  
Yarrow Dunham ◽  
Jingshi Hu ◽  
Peter Blake
Keyword(s):  
Young Children ◽  
Social Norms ◽  
Early Development ◽  
Social Exchange ◽  
Social Norm ◽  
Evolution Of Cooperation ◽  
Critical Component ◽  
Negative Reciprocity ◽  
Positive Direct ◽  
Positive Reciprocity

The principle of direct reciprocity, or paying back specific individuals, is assumed to be a critical component of everyday social exchange and a key mechanism for the evolution of cooperation. Young children know the norm of reciprocity, but it is unclear whether they follow the norm for both positive and negative direct reciprocity or whether reciprocity is initially generalized. Across 5 experiments (N=330), we show that children between 4 and 8 years of age engaged in negative direct reciprocity but generalized positive reciprocity, despite recalling benefactors. Children did not endorse the norm of positive direct reciprocity as applying to them until about 7 years of age (Study 4), but a short social norm training enhanced this behavior in younger children (Study 5). Results suggest that negative direct reciprocity develops early, whereas positive reciprocity only becomes targeted to specific others as children learn and adopt social norms.

scholarly journals The evolution of indirect reciprocity under action and assessment generosity

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Laura Schmid ◽  
Pouya Shati ◽  
Christian Hilbe ◽  
Krishnendu Chatterjee
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Relevant Information ◽  
Evolution Of Cooperation ◽  
Indirect Reciprocity ◽  
Good Reputation ◽  
Group Members ◽  
To Receive ◽  
Full Cooperation

AbstractIndirect reciprocity is a mechanism for the evolution of cooperation based on social norms. This mechanism requires that individuals in a population observe and judge each other’s behaviors. Individuals with a good reputation are more likely to receive help from others. Previous work suggests that indirect reciprocity is only effective when all relevant information is reliable and publicly available. Otherwise, individuals may disagree on how to assess others, even if they all apply the same social norm. Such disagreements can lead to a breakdown of cooperation. Here we explore whether the predominantly studied ‘leading eight’ social norms of indirect reciprocity can be made more robust by equipping them with an element of generosity. To this end, we distinguish between two kinds of generosity. According to assessment generosity, individuals occasionally assign a good reputation to group members who would usually be regarded as bad. According to action generosity, individuals occasionally cooperate with group members with whom they would usually defect. Using individual-based simulations, we show that the two kinds of generosity have a very different effect on the resulting reputation dynamics. Assessment generosity tends to add to the overall noise and allows defectors to invade. In contrast, a limited amount of action generosity can be beneficial in a few cases. However, even when action generosity is beneficial, the respective simulations do not result in full cooperation. Our results suggest that while generosity can favor cooperation when individuals use the most simple strategies of reciprocity, it is disadvantageous when individuals use more complex social norms.

Can Humanism be the Social Norm?

2020 ◽  
Author(s):  
Sharon D. Welch
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Human Cognition ◽  
Human Reasoning ◽  
Individual Freedom ◽  
Social Divisions ◽  
The Social

Assaults on truth and divisions about the nature of wise governance are not momentary political challenges, unique to particular moments in history. Rather, they demonstrate fundamental weaknesses in human reasoning and core dangers in ways of construing both individual freedom and cohesive communities. It will remain an ongoing challenge to learn to deal rationally with what is an intrinsic irrationality in human cognition and with what is an intrinsic tendency toward domination and violence in human collectivities. In times of intense social divisions, it is vital to consider the ways in which humanism might function as the social norm by, paradoxically, functioning in a way different from other social norms. Humanism is not the declaration that a certain set of values or norms are universally valid. At its best and most creative, humanism is not limited to a particular set of norms, but is, rather, the commitment to a certain process in which norms are continuously created, critically evaluated, implemented, sustained or revised. Humanism is a process of connection, perception, implementation, and critique, and it applies this process as much to itself as to other traditions.

scholarly journals Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Mathematics ◽  
2021 ◽  
Vol 9 (5) ◽  
pp. 532
Author(s):  
María de los Ángeles Pérez-Sánchez ◽  
Zhuowei Tian ◽  
Almudena Barrientos-Báez ◽  
José Gómez-Galán ◽  
Hanliang Li
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Local Governments ◽  
Structural Equation ◽  
Social Norm ◽  
New Technologies ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Blockchain Technology

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review

2020 ◽  
Vol 35 (3) ◽  
pp. 179-194
Author(s):  
Joanne Dono ◽  
Caroline Miller ◽  
Kerry Ettridge ◽  
Carlene Wilson
Keyword(s):  
Smoking Cessation ◽  
Social Norms ◽  
Scoping Review ◽  
Social Norm ◽  
Significant Heterogeneity ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Theoretical Understanding ◽  
The Relationship

Abstract A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and communication may improve understanding of why quitting intentions are enhanced in some circumstances but reactance and counter-arguing responses corresponding to lower quitting intentions occur in others. Integrating a broader theoretical understanding of normative influences into campaign development and evaluation may prove useful in demonstrating the effectiveness of this approach in behaviour change campaigns.

Parental leave length, social norms, and female labor market re-entry frictions

2018 ◽  
Vol 39 (4) ◽  
pp. 600-620 ◽  
Author(s):  
Vojtech Bartoš ◽  
Barbara Pertold-Gebicka
Keyword(s):  
Labor Market ◽  
Social Norms ◽  
Job Search ◽  
Social Norm ◽  
Parental Leave ◽  
Human Resource Managers ◽  
Content Type ◽  
Job Applicant ◽  
Employment Gaps ◽  
The Difference

Purpose The purpose of this paper is to identify the role of employers in creating employment gaps among women returning to the labor market after parental leaves of different durations. Design/methodology/approach The authors use a controlled correspondence field experiment that orthogonally manipulates parental leave length and the quality of fictitious female job candidates. The experiment is complemented with a survey among human resource managers. Findings High-quality candidates receive more interview invitations when applying after a short parental leave, while low-quality (LQ) candidates receive more interview invitations when applying after a typical three years long parental leave. Survey results suggest that the difference in invitations between short and typical leave treatments is driven by a social norm that mothers should stay home with children younger than three. Productivity gains from employing a LQ job applicant with a shorter career break might not be high enough to outweigh the adverse social norm effect. Social implications The presented results point toward the strong effect of prevailing social norms on job search prospects of women returning to the labor market after parental leave. Originality/value A correspondence experiment has not been used before to study the relationship between time spent on leave and the labor market prospects of mothers. It also extends research on social norms to the domain of hiring decisions.

scholarly journals The Ethics of Stigma in Medical Male Circumcision Initiatives Involving Adolescents in Sub-Saharan Africa

2021 ◽  
Author(s):  
Stuart Rennie ◽  
Adam Gilbertson ◽  
Denise Hallfors ◽  
Winnie K Luseno
Keyword(s):  
Public Health ◽  
Social Norms ◽  
Male Circumcision ◽  
Social Norm ◽  
Adult Males ◽  
Human History ◽  
Health Prevention ◽  
Medical Male Circumcision ◽  
Demand Creation ◽  
Ethics Research

Abstract Ongoing global efforts to circumcise adolescent and adult males to reduce their risk of acquiring HIV constitute the largest public health prevention initiative, using surgical means, in human history. Voluntary medical male circumcision (VMMC) programs in Africa have significantly altered social norms related to male circumcision among previously non-circumcising groups and groups that have practiced traditional (non-medical) circumcision. One consequence of this change is the stigmatization of males who, for whatever reason, remain uncircumcised. This paper discusses the ethics of stigma with regard to uncircumcised adolescent males in global VMMC programs, particularly in certain recruitment, demand creation and social norm interventions. Grounded in our own experiences gained while conducting HIV-related ethics research with adolescents in Kenya, we argue that use of explicit or implicit stigma to increase the number of VMMC volunteers is unethical from a public health ethics perspective, particularly in campaigns that leverage social norms of masculinity. Ongoing global efforts to circumcise adolescent and adult males to reduce their risk of acquiring HIV constitute the largest public health prevention initiative, using surgical means, in human history. VMMC programs in Africa have significantly altered social norms related to male circumcision among previously non-circumcising groups and groups that have practiced traditional (non-medical) circumcision. One consequence of this change is the stigmatization of males who, for whatever reason, remain uncircumcised. This paper discusses the ethics of stigma with regard to uncircumcised adolescent males in global VMMC programs, particularly in certain recruitment, demand creation and social norm interventions. Grounded in our own experiences gained while conducting HIV-related ethics research with adolescents in Kenya, we argue that use of explicit or implicit stigma to increase the number of VMMC volunteers is unethical from a public health ethics perspective, particularly in campaigns that leverage social norms of masculinity.

Corruption and the criminal law: assurance and deterrence

2021 ◽  
pp. e20210014
Author(s):  
Vincent Chiao
Keyword(s):  
Criminal Justice ◽  
Social Norms ◽  
Criminal Law ◽  
Social Norm ◽  
Ideal Types ◽  
Systemic Corruption ◽  
Substantial Degree

In this article, I consider the degree to which criminal justice interventions may be expected to ameliorate systemic corruption. I distinguish between two ideal types of corrupt actors – conditional cooperators and autonomous defectors – and argue that the prospects of reform through criminal justice is greatly affected by the relative preponderance of each type. When conditional cooperators predominate, the criminal law serves primarily to provide assurance that a perceived social norm is effective, in that the norm is both widely adhered to, and adhered to because people endorse the propriety of that norm. When autonomous defectors predominate, the criminal law serves primarily to deter would-be cheaters by attaching costs, at least in expectation, to cheating. Because patterns of compliance based upon a social norm tend to be self-reinforcing, unlike patterns of compliance motivated by fear of sanction, I argue that the prospects of sustainable reform through criminal justice interventions is likely to depend to a substantial degree upon convincing people to trust social norms rather than rely upon their private judgments of what is in their interest – that is, to become conditional cooperators.

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