Addressing the Wicked Problem of American Gun Violence

2017 ◽  
Vol 37 (4) ◽  
pp. 393-408 ◽  
Author(s):  
Aimee Dinnin Huff ◽  
Michelle Barnhart ◽  
Brandon McAlexander ◽  
Jim McAlexander
Keyword(s):  
Interest Groups ◽  
Violence Prevention ◽  
Social Marketing ◽  
Internal Marketing ◽  
Gun Violence ◽  
Wicked Problem ◽  
Marketing Tactics ◽  
Policy Makers ◽  
Consumer Interest ◽  
Marketing Tool

Building on work on social and macro-social marketing, we provide an empirical account of ways in which American gun violence prevention groups (GVPGs) act as macro-social marketers as they address the wicked problem of gun violence, which they define as deaths and injuries with firearms. We find that, as a collective, GVPGs attempt to change the culture related to guns by targeting up-, mid-, and downstream agents. We contribute to theory by (1) expanding the concept of macro-social marketing beyond government entities to include consumer interest groups and collectives; (2) introducing internal marketing as a macro-social marketing tool critical for macro-social marketers dependent largely on volunteers; (3) elucidating ways that macro-social marketers can accomplish upstream changes indirectly, by encouraging consumers and citizens to influence policy makers; and (4) revealing marketing tactics that can be leveraged across up-, mid-, downstream, and internal efforts.

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

2001 ◽  
Vol 35 (3/4) ◽  
pp. 457-484 ◽  
Author(s):  
Isabelle Maignan ◽  
O.C. Ferrell
Keyword(s):  
Government Spending ◽  
Corporate Citizenship ◽  
Internal Marketing ◽  
Future Research ◽  
Social Involvement ◽  
Research Directions ◽  
Policy Makers ◽  
Future Research Directions ◽  
Potential Impact ◽  
Marketing Tool

Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

Have We Surrendered to Gun Violence in Urban America? Federal Neglect Stymies Efforts to Stop the Slaughter Among Young Black Men

2019 ◽  
pp. 215336871986530
Author(s):  
Shirley M. Carswell
Keyword(s):  
Violence Prevention ◽  
Black Men ◽  
Local Level ◽  
The United States ◽  
Gun Violence ◽  
Public Health Issue ◽  
Mass Shootings ◽  
Policy Makers ◽  
National Rifle Association ◽  
Urban America

For the last three decades, young Black men in the United States have been killed in gun violence at rates more than double any other group, which threatens to wipe out an entire generation. The reasons for the carnage have not been adequately investigated due to a federal ban on gun research, fueled by the massive lobbying power of the National Rifle Association. With no leadership from the federal government and lawmakers’ refusal to pass tougher gun policies, a patchwork of violence prevention efforts has emerged at the local level. The programs that appear to have had the greatest success in reducing homicides approach gun violence as a public health issue and address problems such as unemployment, substance abuse, and childhood trauma in young men. However, those programs are underfunded, and the national gun homicide toll has begun to climb again after a decade of relative stability. The public’s attention—and thus policy makers’ focus—seems to have shifted from urban homicides to mass shootings. In this essay, I argue that, because the gun homicide crisis disproportionately impacts young Black men, it will not get the attention nor federal funding it deserves until the Black community rises up to demand it.

scholarly journals THE IMPACT OF COMMUNICATION ON ROAD USERS’ RULES CONFORMITY, REINFORCEMENT AND BEHAVIOUR EXCHANGE

2021 ◽  
pp. 14-23
Author(s):  
John Emmanuel ◽  
Henry Ozuru
Keyword(s):  
Social Marketing ◽  
Communication Theory ◽  
Policy Makers ◽  
P Values ◽  
The Road ◽  
Road Users ◽  
Significant Coefficient ◽  
Marketing Tool ◽  
On The Road ◽  
The Impact

This study examines the extent to which communication as a social marketing tool can help bring about road users’ rules conformity, reinforcement and behavioural exchange. From a population of 11,760,871, a sample of 420 was derived using Krejcie and Morgan sample table. The theoretical framework was anchored on communication theory, behavioural learning theory and exchange theory. The stated hypotheses were tested using Multiple Regression and from the findings, we realized that all the hypotheses tested had a significant coefficient and associated p-values. For these reasons, the stated null hypotheses were rejected. The study further recommends that government and policy makers on matters of road usership and safety should use social marketing efforts, applying measures such as communication in influencing and modifying the behaviour of the road users to conform to the rules on usage of the road, to reinforce better behaviour on the road and to ensure road users let go undesirable behaviour for better behaviour on the road.

The Legal and Empirical Case for Firearm Purchaser Licensing

2020 ◽  
Vol 48 (S4) ◽  
pp. 17-24
Author(s):  
Hannah Abelow ◽  
Cassandra Crifasi ◽  
Daniel Webster
Keyword(s):  
Violence Prevention ◽  
Empirical Evidence ◽  
State Government ◽  
State Level ◽  
Evidence Base ◽  
Federal Courts ◽  
Gun Violence ◽  
State Governments ◽  
Racial Justice ◽  
Legal Frameworks

This article argues that state government actors concerned about gun violence prevention should prioritize enactment of robust firearm purchaser regimes at the state level. First, the article outlines the empirical evidence base for purchaser licensing. Then, the article describes how state governments can design this policy. Next, the article assesses the likelihood that purchaser licensing legislation will continue to be upheld by federal courts. Finally, the article addresses the implications of this policy, aimed at curbing gun deaths, for equally important racial justice priorities. Taken together, these various considerations indicate that purchaser licensing policies are among the most effective firearm-focused laws state governments can enact to reduce gun deaths within the existing federal legislative and legal frameworks.

Hotel website performance: evidence from a transition country

2014 ◽  
Vol 20 (1) ◽  
pp. 45-60
Author(s):  
Ljudevit Pranić ◽  
Daniela Garbin Praničević ◽  
Josip Arnerić
Keyword(s):  
Balanced Scorecard ◽  
Assessment Tool ◽  
Transition Country ◽  
User Friendliness ◽  
Website Evaluation ◽  
Policy Makers ◽  
Marketing Effectiveness ◽  
Quality Rating ◽  
Marketing Tool ◽  
Hotel Websites

The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool. Design/Methodology/Approach – A team of 30 trained assistants evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives. MANOVA was used to test main and interaction effects of hotel size, quality rating, and location on four website performance perspectives. Findings – Although hoteliers recognize the importance of online presence, most are not effectively using websites from the user-friendliness, marketing effectiveness, and F&B perspectives. Hotel quality rating, location, and their two-way interaction are significant in explaining differences in site attractiveness and marketing effectiveness. Hotel size does not explain the differences among the four website perspectives. Originality – In lieu of the rapidly evolving IT and consumer trends, this study provides hoteliers with an updated website assessment tool that can serve as a point of comparison against contemporary e-marketing approaches. Moreover, since tourism website evaluation is an under researched topic in transition economies, this article makes a contribution in the needed direction. The study ends with a discussion of results and implications for hoteliers, policy makers, and scholars.

13. Environmental Policy

2020 ◽  
pp. 297-320
Author(s):  
Andrea Lenschow
Keyword(s):  
European Union ◽  
Environmental Policy ◽  
Interest Groups ◽  
Policy Making ◽  
Policy Coordination ◽  
Historical Evolution ◽  
The European Union ◽  
Policy Makers ◽  
Environmental Interest Groups ◽  
The Eu

This chapter focuses on the European Union’s environmental policy, the development of which was characterized by institutional deepening and the substantial expansion of environmental issues covered by EU decisions and regulations. Environmental policy presents a host of challenges for policy-makers, including the choice of appropriate instruments, improvement of implementation performance, and better policy coordination at all levels of policy-making. The chapter points to the continuing adaptations that have been made in these areas. It first considers the historical evolution of environmental policy in the EU before discussing the main actors in EU environmental policy-making, namely: the European Commission, the Council of the European Union, the European Parliament, the Court of Justice of the European Union, and environmental interest groups. The chapter also looks at the EU as an international actor.

CSR and Social Marketing as Enablers of Recovery after the Global Recession

2017 ◽  
pp. 274-289
Author(s):  
Misra Cagla Gul ◽  
Mehmet Kaytaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Marketing ◽  
Local Communities ◽  
Economic Downturn ◽  
Socially Responsible ◽  
Global Recession ◽  
Csr Strategies ◽  
Self Interest ◽  
Marketing Tool ◽  
Corporate Social

Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.

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