scholarly journals The interaction of synesthetic and print color and the role of visual imagery

2011 ◽  
Vol 11 (11) ◽  
pp. 393-393
Author(s):  
B. Alvarez ◽  
L. Robertson
Keyword(s):  
Visual Imagery ◽  
Print Color

scholarly journals Visual Metaphtonymy in Automobile Femvertising

2020 ◽  
Vol 18 (4) ◽  
pp. 421-439
Author(s):  
Sami Chatti
Keyword(s):  
Survey Data ◽  
Visual Imagery ◽  
Visual Rhetoric ◽  
Representative Sample ◽  
Figurative Language ◽  
Dynamic Interaction ◽  
Female Consumers ◽  
Selection Of ◽  
Metaphor And Metonymy

In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.

The Role of Visual Imagery in Spelling

1996 ◽  
Vol 52 (2) ◽  
pp. 365-372 ◽  
Author(s):  
Jeffrey E. Shuren ◽  
Lynn M. Maher ◽  
Kenneth M. Heilman
Keyword(s):  
Visual Imagery

scholarly journals Hegemony and Protectionism in Bologna’s Meat Trade:The Role of Visual Imagery in Reputation Management

2020 ◽  
pp. 1-27
Author(s):  
PAUL FREATHY ◽  
IRIS THOMAS
Keyword(s):  
Public Opinion ◽  
Sixteenth Century ◽  
Economic Reform ◽  
Visual Imagery ◽  
Reputation Management ◽  
Visual Images ◽  
Image Management ◽  
Sources Of Information ◽  
Visual Propaganda

During the Renaissance, visual images were legitimate and authoritative sources of information that influenced behavior and directed public opinion. Against a background of political and religious unrest and growing pressure for economic reform, it is maintained that Annibale Carracci’s painting of The Butchers Shop (ca. 1580–1583) sought to legitimize the professionalism of Bologna’s butchery trades, reinforce the reputation of the guild system, and remind audiences of the dangers of papal interference in commercial endeavor. By implicitly advocating the value of institutional hegemony and trade protectionism, The Butchers Shop represents a form of late sixteenth-century visual propaganda and image management.

Research into Practice: Enhancing Mathematics Learning through Imagery

1991 ◽  
Vol 39 (1) ◽  
pp. 34-36
Author(s):  
Grayson H. Wheatley
Keyword(s):  
Visual Imagery ◽  
Mathematics Learning ◽  
School Mathematics

Mathematics is often seen as a subject in which rules are followed and symbols manipulated to achieve “correct” answers. Fortunately, this characterization of mathematics is changing, in large part because of NCTM's initiatives. As we move into the decade of reform in school mathematics, we should explore all options for enhancing mathematics learning. This article considers the role of visual imagery in doing mathematics.

scholarly journals Visual imagery in autobiographical memory: The role of repeated retrieval in shifting perspective

2016 ◽  
Vol 42 ◽  
pp. 237-253 ◽  
Author(s):  
Andrew C. Butler ◽  
Heather J. Rice ◽  
Cynthia L. Wooldridge ◽  
David C. Rubin
Keyword(s):  
Autobiographical Memory ◽  
Visual Imagery ◽  
Repeated Retrieval

scholarly journals Functional Role of Internal and External Visual Imagery: Preliminary Evidences from Pilates

2018 ◽  
Vol 2018 ◽  
pp. 1-8 ◽  
Author(s):  
Simone Montuori ◽  
Giuseppe Curcio ◽  
Pierpaolo Sorrentino ◽  
Lidia Belloni ◽  
Giuseppe Sorrentino ◽  
...  
Keyword(s):  
Execution Time ◽  
Visual Imagery ◽  
Functional Role ◽  
Control Group ◽  
Functional Difference ◽  
Opposite Pattern ◽  
Expert Novice ◽  
The Times ◽  
Sequence Of Movements

The present study investigates whether a functional difference between the visualization of a sequence of movements in the perspective of the first- (internal VMI-I) or third- (external VMI-E) person exists, which might be relevant to promote learning. By using a mental chronometry experimental paradigm, we have compared the time or execution, imagination in the VMI-I perspective, and imagination in the VMI-E perspective of two kinds of Pilates exercises. The analysis was carried out in individuals with different levels of competence (expert, novice, and no-practice individuals). Our results showed that in the Expert group, in the VMI-I perspective, the imagination time was similar to the execution time, while in the VMI-E perspective, the imagination time was significantly lower than the execution time. An opposite pattern was found in the Novice group, in which the time of imagination was similar to that of execution only in the VMI-E perspective, while in the VMI-I perspective, the time of imagination was significantly lower than the time of execution. In the control group, the times of both modalities of imagination were significantly lower than the execution time for each exercise. The present data suggest that, while the VMI-I serves to train an already internalised gesture, the VMI-E perspective could be useful to learn, and then improve, the recently acquired sequence of movements. Moreover, visual imagery is not useful for individuals that lack a specific motor experience. The present data offer new insights in the application of mental training techniques, especially in field of sports. However, further investigations are needed to better understand the functional role of internal and external visual imagery.

scholarly journals The critical role of mental imagery in human emotion: insights from Aphantasia

2019 ◽  
Author(s):  
Marcus Wicken ◽  
Rebecca Keogh ◽  
Joel Pearson
Keyword(s):  
General Population ◽  
Mental Imagery ◽  
Visual Imagery ◽  
Physiological Response ◽  
Critical Role ◽  
Special Population ◽  
Human Emotion

AbstractOne proposed function of imagery is to make thoughts more emotionally evocative through sensory simulations. Here we report a novel test of this theory utilizing a special population with no visual imagery: Aphantasia. After using multi-method verification of aphantasia, we show that this condition, but not the general population, is associated with a flat-line physiological response to frightening written, but not perceptual scenarios, supporting imagery’s critical role in emotion.

The Role of Visual Imagery in Counterfactual Thinking

2006 ◽  
Author(s):  
Christopher P. Barlett ◽  
Laura A. Brannon
Keyword(s):  
Visual Imagery ◽  
Counterfactual Thinking

scholarly journals The role of visual imagery in autobiographical memory

2014 ◽  
Vol 42 (6) ◽  
pp. 922-934 ◽  
Author(s):  
Daniel L. Greenberg ◽  
Barbara J. Knowlton
Keyword(s):  
Autobiographical Memory ◽  
Visual Imagery
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