Existing is a verb that encompasses basal biological categories - biochemical, cellular and molecular processes - and psychodynamics, these tied to the experiences of ones and the world. Mental health, then, has as essential problem the face of the other and the "Other" through limited mechanisms and, also, by affections marked by otherness. The question, therefore, was "the most viral memes are based on which psychic processes and, therefore, what was the related otherness?". Three accounts on Instagram - @jedinizm, @pacifylyrics and @mariamchami - were evaluated qualitatively based on the parameters (i) communication objective, (ii) particular psychic function made collective and (iii) taboos and restrictive social norms addressed; clash arose by the critical reading of Sigmund Freud and Maria Homem. The joke was observed in the three accounts, @pacifylyrics presented greater conjugation between images - individual memes - and songs, @mariamchami, in turn, acts in a disruptive way, demystifying the image of the muslim woman through the ridicule of the intolerant thinking of the viewer. @jedinizm, more attentive to the public in general, brings themes such as adultery and financial bankruptcy as objects of laughter and subversion. In all cases, the meme acted as elaboration of affections for conscious denial, raising the characteristic austerity of forbidden themes in the social norm. It is, in fact, a category of popular education in collective mental health.
Editorial: THE LOCALIZATION OF PSYCHIC FUNCTION IN THE BRAIN.