scholarly journals Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Chia-Huei Wu

Green hotels emphasize safety, health, and environmental friendliness and advocate for green operations, green consumption, environmental protection, and the reasonable consumption of resources in operations. In short, environmental protection and moderate resource consumption are underscored. The literature on green hotel criteria and competitive strategies has two shortcomings. Some studies assume the independence of each criterion; these criteria are not mutually influential or causally related. By contrast, other studies set equal weights for all criteria. The present study explored the criteria and competitive strategies of green hotels by combining the importance-performance analysis (IPA) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method into the IPA-DEMATEL model.

2014 ◽  
Vol 1073-1076 ◽  
pp. 1203-1207
Author(s):  
Tian Sheng Wu ◽  
An Bang Qi ◽  
Sang Bing Tsai ◽  
Jiann Jong Guo

Green production plans on production processes based on the principle of benefiting ecological and environmental protection, and manufacturers green products to satisfy green consumption. The contents of green production, which in essence is a constantly perfecting process, will keep updating and advancing with technological progress and economic development. Importance-Performance Analysis, IPA, is a methodology frequently used to evaluate performances and enhance competitive strategies. By IPA, this research project evaluated the performance of the firm under study in green production, which was intended as the basis for improvement by the same firm.


2021 ◽  
Vol 7 ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan

  Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.


Author(s):  
Edwin Diday ◽  
M. Narasimha Murthy

In data mining, we generate class/cluster models from large datasets. Symbolic Data Analysis (SDA) is a powerful tool that permits dealing with complex data (Diday, 1988) where a combination of variables and logical and hierarchical relationships among them are used. Such a view permits us to deal with data at a conceptual level, and as a consequence, SDA is ideally suited for data mining. Symbolic data have their own internal structure that necessitates the need for new techniques that generally differ from the ones used on conventional data (Billard & Diday, 2003). Clustering generates abstractions that can be used in a variety of decision-making applications (Jain, Murty, & Flynn, 1999). In this article, we deal with the application of clustering to SDA.


2018 ◽  
Vol 2 (3) ◽  
pp. 219-223 ◽  
Author(s):  
Shahid Bashir ◽  
Mudassar Ghani Khwaja

To investigate the green hotel’s visitors’ decision-making process, this study provides a fresh insight into existing knowledge related to Pakistani consumer’s beliefs regarding green practices, attitude toward green behavior, overall image, and behavioral intentions. Using Structural Equaltion Modelling (SEM) on a sample size of 372 Pakistani Lodging consumers, a test model confirmed that attitudes towards green behaviour have a positive influence on the overall image of green hotel, intention to visit green hotels, and willingness to pay more for green hotels. Moreover, environmental and luxury beliefs have a positive influence on attitudes and intentions about visiting green hotels, and willingness to pay more for green hotels. Furthermore, attitude towards green behaviour and overall image of green hotels have mediating roles exist in that test model, which is a unique contribution to the knowledge body. These outcomes are expected to help Pakistani marketers and managers, especially green management practitioners, to recognize more subjective initiatives for entering international and local segments.


2020 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents.  Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.  


2017 ◽  
Vol 46 (3) ◽  
pp. 303-314
Author(s):  
Reneta P. Barneva ◽  
Valentin E. Brimkov ◽  
Lisa M. Walters

In all areas of human activity, decision-making based on data analysis is very important. As the availability of data grows, it becomes critical to educate not only traditional students but also those individuals who are now in the workforce, as many of them are expected to manage the complex data streams and to provide evidence and guidance for organizational action. We consider several technological tools that prepare the learners with data analytic skills. Among them are data analysis and visualization tools, Six Sigma, and operations research methods. We provide a survey of respective software systems suitable for a broad audience.


2013 ◽  
Vol 340 ◽  
pp. 325-328 ◽  
Author(s):  
Bo Su

While the hardware of the domestic hotel has reached the international first-class, there is still much room left in software and benefit level at present. According to the outlook on scientific development and the requirement of sustainable development, we have to face up to the problem of the lack of environmental protection in the course of hotel construction in the tide of global competition. The author puts forward some problems in the transition process from the traditional hotel to green hotel. The author also gives corresponding countermeasures to solve the problems in the hotel industry through the explanation of the green hotels.


2020 ◽  
Vol 12 (20) ◽  
pp. 8688 ◽  
Author(s):  
Yufan Jian ◽  
Irina Y. Yu ◽  
Morgan X. Yang ◽  
Kevin J. Zeng

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.


2019 ◽  
Vol 4 (10) ◽  
pp. 39
Author(s):  
Deddy Kurniawan Halim

This study elaborates the challenges of Green Hotel implementation. The questionnaire is firstly developed in this study but constructed from Green Hotel Guidelines (GHG) measurement items which are issued by Ministry of Tourism of the Republic of Indonesia. The data collected is analyzed with Importance-Performance Analysis which also known as Gap Analysis as for the results reveal the gap between perception and the expectation of the stakeholders towards Green Hotel along with different understanding on the aspects measured. There are two stakeholder groups that hinder the implementation of a green hotel and make green hotels are slow to be developed.Keywords: Green Hotel; Green Hotel Guidelines, Gap AnalysiseISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i10.1600


1978 ◽  
Vol 17 (01) ◽  
pp. 28-35
Author(s):  
F. T. De Dombal

This paper discusses medical diagnosis from the clinicians point of view. The aim of the paper is to identify areas where computer science and information science may be of help to the practising clinician. Collection of data, analysis, and decision-making are discussed in turn. Finally, some specific recommendations are made for further joint research on the basis of experience around the world to date.


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