scholarly journals The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

2020 ◽  
Vol 12 (20) ◽  
pp. 8688 ◽  
Author(s):  
Yufan Jian ◽  
Irina Y. Yu ◽  
Morgan X. Yang ◽  
Kevin J. Zeng
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmental Concerns ◽  
Brand Trust ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Green Hotel ◽  
Green Hotels

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2021 ◽  
Vol 7 ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

  Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

Tourists Becoming Increasingly Aware of Green Tourism

2019 ◽  
pp. 838-858
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2020 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents.  Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.  

Tourists Becoming Increasingly Aware of Green Tourism

2018 ◽  
pp. 219-245
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

scholarly journals Factors Affect to Consumers Green Purchasing Behavior: A Study on Batticaloa District

2019 ◽  
pp. 1-8
Author(s):  
H. Shamini ◽  
G. Hariharan
Keyword(s):  
Willingness To Pay ◽  
Environmental Protection ◽  
Early Stage ◽  
Purchasing Behavior ◽  
Factors Affecting ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Ecological Awareness ◽  
Sustainable Environment ◽  
Green Purchasing

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.

scholarly journals WILLINGNESS TO PAY FOR GREEN HOTELS IN BANGKOK, THAILAND

2020 ◽  
pp. 17-27
Author(s):  
Kanyapilai Kunchornsirimongkon ◽  
Morakot Ditta Apichai
Keyword(s):  
Willingness To Pay ◽  
Significant Influence ◽  
Environmentally Friendly ◽  
Education Level ◽  
Marketing Communications ◽  
The People ◽  
Green Hotel ◽  
High Level ◽  
Green Hotels

The purpose of this research has been to study the willingness to pay for accommodation in green hotels which are strictly following environmentally friendly policies. Questionnaire has been used as a tool to collect data from the people who stayed or have used other services of green hotels. In total, 385 guests in 19 Thai hotels have been surveyed. The results show that the willingness to pay for a green hotel was at a high level. People in Thailand are ready to choose a hotel that spends extra on environmentally friendly activities and/or environmentally friendly policies. In addition, our research has also found that sex, age and education level of consumers have a significant influence on the willingness to pay for green hotels. The results of this research can be beneficial for academic circles, hotel operators and marketing communicators promoting environmentally friendly hotel policies. Namely, our results can be used while developing marketing communications to attract consumers who are ready to choose green hotels.

Green hotel adoption: a personal choice or social pressure?

2019 ◽  
Vol 31 (8) ◽  
pp. 3287-3305 ◽  
Author(s):  
M.S. Balaji ◽  
Yangyang Jiang ◽  
Subhash Jha
Keyword(s):  
Willingness To Pay ◽  
Social Norms ◽  
Interaction Effect ◽  
Least Squares Method ◽  
Positive Interaction ◽  
Intention To Stay ◽  
Content Type ◽  
Personal Norms ◽  
Green Hotel ◽  
Green Hotels

Purpose This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels. Design/methodology/approach A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method. Findings The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant. Originality/value This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.

scholarly journals Green Hotels – Exception or Norm?

2019 ◽  
Vol 33 (3) ◽  
Author(s):  
Mariusz Cembruch-Nowakowski
Keyword(s):  
Environmental Awareness ◽  
Local Population ◽  
Hotel Industry ◽  
Theoretical Background ◽  
Marketing Strategies ◽  
Literature Report ◽  
Global Environmental ◽  
Green Hotel ◽  
Green Hotels

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

scholarly journals Pakistani Hotels Industry: A New Paradigm to Investigate Visitors’ Decision-Making Process

2018 ◽  
Vol 2 (3) ◽  
pp. 219-223 ◽  
Author(s):  
Shahid Bashir ◽  
Mudassar Ghani Khwaja
Keyword(s):  
Decision Making ◽  
Willingness To Pay ◽  
Positive Influence ◽  
Decision Making Process ◽  
Test Model ◽  
Unique Contribution ◽  
New Paradigm ◽  
Green Management ◽  
Green Hotel ◽  
Green Hotels

To investigate the green hotel’s visitors’ decision-making process, this study provides a fresh insight into existing knowledge related to Pakistani consumer’s beliefs regarding green practices, attitude toward green behavior, overall image, and behavioral intentions. Using Structural Equaltion Modelling (SEM) on a sample size of 372 Pakistani Lodging consumers, a test model confirmed that attitudes towards green behaviour have a positive influence on the overall image of green hotel, intention to visit green hotels, and willingness to pay more for green hotels. Moreover, environmental and luxury beliefs have a positive influence on attitudes and intentions about visiting green hotels, and willingness to pay more for green hotels. Furthermore, attitude towards green behaviour and overall image of green hotels have mediating roles exist in that test model, which is a unique contribution to the knowledge body. These outcomes are expected to help Pakistani marketers and managers, especially green management practitioners, to recognize more subjective initiatives for entering international and local segments.

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