scholarly journals A Model for Selecting Technologies in New Product Development

2012 ◽  
Vol 2012 ◽  
pp. 1-17 ◽  
Author(s):  
He-Yau Kang ◽  
Amy H. I. Lee ◽  
Chao-Cheng Chang ◽  
Mei-Sung Kang
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Evaluation Process ◽  
New Product ◽  
Analytic Network Process ◽  
Appropriate Technology ◽  
Technology Selection ◽  
Interpretive Structural Modeling ◽  
Network Process

Due to fast changing technologies, shortening product lifecycles, and increased global competition, companies today often need to develop new products continuously and faster. Successful introduction and acceleration of new product development (NPD) is important to obtain competitive advantage for companies. Since technology selection for NPD involves complex decision makings that are critical to the profitability and growth of a company, the selection of the most appropriate technology for a new product requires the use of a robust decision-making framework capable of evaluating several technology candidates based on multiple criteria. This paper presents an integrated model that adopts interpretive structural modeling (ISM) and fuzzy analytic network process (FANP) to evaluate various different available technologies for NPD. The ISM is used to understand the interrelationships among the factors, and the FANP is to facilitate the evaluation process of decision makers under an uncertain environment with interrelated factors. A case study of a flat panel manufacturer is performed to examine the practicality of the proposed model. The results show that the model can be applied for group decision making on the available technology evaluation and selection in new product development.

AN INTEGRATED INTERPRETIVE STRUCTURAL MODELING–FUZZY ANALYTIC NETWORK PROCESS–BENEFITS, OPPORTUNITIES, COSTS AND RISKS MODEL FOR SELECTING TECHNOLOGIES

2011 ◽  
Vol 10 (05) ◽  
pp. 843-871 ◽  
Author(s):  
AMY H. I. LEE ◽  
HE-YAU KANG ◽  
CHAO-CHENG CHANG
Keyword(s):  
New Product ◽  
Structural Modeling ◽  
Analytic Network Process ◽  
Appropriate Technology ◽  
Evaluation Framework ◽  
Technology Evaluation ◽  
Interpretive Structural Modeling ◽  
Network Process ◽  
Multiple Experts ◽  
Fuzzy Analytic Network Process

Technology evaluation has been increasingly important because of the pressing needs of new product introduction in a competitive global market. To select the most appropriate technology, a firm needs to have a robust technology evaluation framework to evaluate several technology candidates based on multiple criteria and evaluated by multiple experts. Thus, this paper presents an integrated model for evaluating various technologies for New Product Development (NPD). A network that takes into account the benefits, opportunities, costs, and risks (BOCR) aspects of different technologies is constructed first, and interpretive structural modeling (ISM) is applied next to determine the interrelationships among the factors. Finally, fuzzy analytic network process (FANP) is used to facilitate the evaluation process of decision makers under an uncertain environment with interrelated factors. The proposed model is applied in a flat panel manufacturer in selecting the most suitable panel technology.

scholarly journals A Hybrid Fuzzy Analytic Network Process Approach to the New Product Development Selection Problem

2014 ◽  
Vol 2014 ◽  
pp. 1-13 ◽  
Author(s):  
Chiuh-Cheng Chyu ◽  
Ying-Chieh Fang
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Real Life ◽  
New Product ◽  
Analytic Network Process ◽  
Selection Problem ◽  
Fuzzy Dematel ◽  
Proposed Model ◽  
Network Process ◽  
Fuzzy Analytic Network Process

New product development selection is a complex decision-making process. To uphold their competence in competitive business environments, enterprises are required to continuously introduce novel products into markets. This paper presents a fuzzy analytic network process (FANP) for solving the product development selection problem. The fuzzy set theory is adopted to represent ambiguities and vagueness involved in each expert’s judgment. In the proposed model, the fuzzy Kano method and fuzzy DEMATEL are employed to filter criteria and establish interactions among the criteria, whereas the SAM is applied to aggregate experts’ opinions. Unlike the commonly used top-down relation-structuring approach, the proposed FANP first identifies the interdependence among the criteria and then the identified relationships are mapped to the clusters. This approach is more realistic, since the inner and outer relationships between criteria are simultaneously considered to establish the relationships among clusters. The proposed model is illustrated through a real life example, with a comparative analysis using modified TOPSIS and gray relation analysis in the synthesizing phase. The concluded results were approved by the case company. The proposed methodology not only is useful in the case study, but also can be generally applied in other similar decision situations.

A new fuzzy decision-making approach for selecting new product development project

2016 ◽  
Vol 24 (3) ◽  
pp. 240-250 ◽  
Author(s):  
Chiu-Chi Wei ◽  
Agus Andria ◽  
Houn-Wen Xiao ◽  
Chiou-Shuei Wei ◽  
Ting-Chang Lai
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Development Project ◽  
Fuzzy Decision Making ◽  
Fuzzy Decision ◽  
Product Development Project

scholarly journals Product Portfolio Management: An Important Business Strategy

2015 ◽  
Vol 7 (1) ◽  
pp. 29-36 ◽  
Author(s):  
Mishelle Doorasamy
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
Business Strategy ◽  
New Product ◽  
Product Portfolio ◽  
Historical Developments ◽  
Statistical Trends ◽  
The Relationship

Abstract The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.

Application of Statistical Analysis Tools and Concepts to Big Data and Predictive Analytics to New Product Development

2020 ◽  
Vol 3 (1) ◽  
pp. 17-35
Author(s):  
Brian J. Galli
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analysis ◽  
Product Development ◽  
Competitive Advantage ◽  
New Product Development ◽  
New Product ◽  
Big Data Analysis ◽  
Life Cycles ◽  
The Impact

In today's fiercely competitive environment, most companies face the pressure of shorter product life cycles. Therefore, if companies want to maintain a competitive advantage in the market, they need to keep innovating and developing new products. If not, then they will face difficulties in developing and expanding markets and may go out of business. New product development is the key content of enterprise research and development, and it is also one of the strategic cores for enterprise survival and development. The success of new product development plays a decisive role both in the development of the company and in maintaining a competitive advantage in the industry. Since the beginning of the 21st century, with the continuous innovation and development of Internet technology, the era of big data has arrived. In the era of big data, enterprises' decision-making for new product development no longer solely relies on the experience of decision-makers; it is based on the results of big data analysis for more accurate and effective decisions. In this thesis, the case analysis is mainly carried out with Company A as an example. Also, it mainly introduces the decision made by Company A in the actual operation of new product development, which is based on the results of big data analysis from decision-making to decision-making innovation. The choice of decision-making is described in detail. Through the introduction of the case, the impact of big data on the decision-making process for new product development was explored. In the era of big data, it provides a new theoretical approach to new product development decision-making.

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