Role of Managerial Characteristics and Internet.Org in Social Commerce Adoption by SMEs

2020 ◽  
Author(s):  
Naveeda Sangi ◽  
Liu Shuguang ◽  
Abdur Rashid Sangi
Keyword(s):  
Social Commerce

The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Li Chen ◽  
Fengxia Zhu ◽  
Murali Mantrala
Keyword(s):  
Information Exchange ◽  
Instrumental Support ◽  
Trade Volume ◽  
Social Commerce ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Source Data ◽  
Negative Effect

Purpose This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon. Design/methodology/approach This paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set. Findings This study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect. Research limitations/implications The authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study. Practical implications This paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce. Originality/value This paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest

2019 ◽  
Vol 56 (2) ◽  
pp. 294-305 ◽  
Author(s):  
Xiao-Liang Shen ◽  
Yang-Jun Li ◽  
Yongqiang Sun ◽  
Zhenjiao Chen ◽  
Feng Wang
Keyword(s):  
Moderating Effect ◽  
Personal Interest ◽  
Social Commerce

A Study of the Role of e-WOM on Social Commerce

2018 ◽  
Vol 14 (3) ◽  
pp. 1-18
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Quality Information ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Consumer Electronic ◽  
Information Credibility ◽  
Meaningful Engagement

The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.

Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

2020 ◽  
pp. 004728752093886
Author(s):  
GuoQiong Ivanka Huang ◽  
IpKin Anthony Wong ◽  
Rob Law
Keyword(s):  
Social Support ◽  
Information Processing ◽  
Personal Information ◽  
Online Reviews ◽  
Social Forces ◽  
Social Commerce ◽  
Persuasive Message ◽  
Online Social Support ◽  
The Impact

A comprehensive model is proposed to understand how travelers manage copious and even competing online reviews through a validation process, by examining the impact of social support, persuasive message compliance, persuasive message resistance, and metacognition on tourists’ willingness to be involved in social commerce. Based on the theories of signaling and reactance, the model explores how social forces, such as online social support and personal information-processing drivers (i.e., information processing and validating procedure), can explain customers’ social commerce intentions. A survey of tourists in 61 mid- to high-end hotels indicates that social support is positively related to persuasive message compliance, resistance, and social commerce intention. The findings indicate that persuasive message compliance and resistance mediate the relationship between social support and social commerce intention, whereas the mediation relationships are conditioned on metacognition.

scholarly journals Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095207
Author(s):  
Rao Muhammad Rashid ◽  
Qurat ul Ain Rashid ◽  
Abdul Hameed Pitafi
Keyword(s):  
Social Support ◽  
Relationship Quality ◽  
Social Presence ◽  
Social Factors ◽  
Structural Equation ◽  
Product Information ◽  
Equation Modeling ◽  
Social Commerce ◽  
Theoretical Understanding

Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers’ intentions. This study examines the role of social factors by integrating mooring effects as moderators in the Chinese model, where fear for the reliability of consumers’ comments is a concern. Quantitative data are collected from Chinese cities ( N = 303) and analyzed through partial least squares–structural equation modeling. The findings demonstrate the validity of social factors and enjoyment. Mooring effects positively influence shopping intentions, and system and service quality positively influences relationship quality and shopping intentions. Finally, mooring effects positively moderate the relationship between social presence, social support, and consumers’ intentions. The findings have theoretical understanding and practical implications.

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