A total workout - cross-training customer services and marketing

Author(s):  
Joyce Davidson
2009 ◽  
Author(s):  
Kevin C. Stagl ◽  
Cameron Klein ◽  
Patrick J. Rosopa ◽  
Deborah DiazGranados ◽  
Eduardo Salas ◽  
...  
Keyword(s):  

Liquidity ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 53-62
Author(s):  
Siti Maryama ◽  
Yayat Sujatna

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.


2010 ◽  
Vol 7 (7) ◽  
pp. 1-6
Author(s):  
Hsin Fu ◽  
Hsiao Pao ◽  
C. Tseng

Author(s):  
Anton S. Ovchinnikov

This case exposes students to predictive analytics as applied to discrete events with logistic regression. The VP of customer services for a successful start-up wants to proactively identify customers most likely to cancel services or “churn.” He assigns the task to one of his associates and provides him with data on customer behavior and his intuition about what drives churn. The associate must generate a list of the customers most likely to churn and the top three reasons for that likelihood.


2013 ◽  
Vol 470 ◽  
pp. 392-395
Author(s):  
Tzu Chuan Chou ◽  
Sheng Hsiung Wu ◽  
Ming Hung Shu

Applications of DC cooling fans in auto electronics cover a wide range of areas. Since they all need to meet the requirement of the clients in providing customized products, many product combinations have been developed. In the past, when DC cooling fans manufacturers have not implemented the requirements of TS16949 and the core tools, their developmental process could only meet the spirit of process-orientation suggested by ISO9001. There was an obvious deficiency in terms of the quality management tools during the development and manufacturing processes, as well as the development information that should be produced; therefore, they were unable to meet the requirements of TS16949. This study constructs a new product development (NPD) procedure through the application of the five core tools that meets the requirements of TS16949, and satisfies the characteristics of the DC cooling fans industry. With this process, the Taiwanese DC cooling fans industry can effectively control the entire production process, from sales and marketing, R&D, manufacturing, to customer services. Moreover, the manufacturers could not only elevate their ability to self-manage, but also meet the requirements and gain market shares in the international automobile supply chain.


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