scholarly journals Assessing the impact of language style on emergent leadership perception from ubiquitous audio

2012 ◽  
Author(s):  
Dairazalia Sanchez-Cortes ◽  
Petr Motlicek ◽  
Daniel Gatica-Perez
Keyword(s):  
Emergent Leadership ◽  
Leadership Perception ◽  
Language Style ◽  
The Impact

The impact of language on retweeting during acute natural disasters: uncertainty reduction and language expectancy perspectives

2020 ◽  
Vol 120 (8) ◽  
pp. 1501-1519 ◽  
Author(s):  
Chang Heon Lee ◽  
Heng Yu
Keyword(s):  
Natural Disasters ◽  
Uncertainty Reduction ◽  
Content Type ◽  
Linguistic Style ◽  
Language Style ◽  
Language Expectancy ◽  
Concrete Language ◽  
The Impact ◽  
Language Content

PurposeSocial media have increasingly gained credibility as information sources in emergencies. Retweeting or resharing nature has made Twitter a popular medium of information dissemination. The purpose of this article is to enhance our understanding of both linguistic style and content properties (i.e. both affective and informational contents) that drives resharing behavior or virality of disaster messages on Twitter. We investigate this issue in the context of natural disaster crisis.Design/methodology/approachIn this study, the authors develop, drawing upon language expectancy and uncertainty reduction theories as an enabling framework, hypotheses about how the language (i.e. style and content) influence resharing behavior. They employ a natural language processing of disaster tweets to examine how the language – linguistic style (concrete and interactive language) and linguistic content (information- and affect-focused language) – affects resharing behavior on Twitter during natural disasters. To examine the effects of both linguistic style and content factors on virality, a series of negative binomial regressions were conducted, particularly owing to the highly skewed count data.FindingsOur analysis of tweets from the 2013 Colorado floods shows that resharing disasters tweets increases with the use of concrete language style during acute emergencies. Interactive language is also positively associated with retweet frequency. In addition, neither positive nor negative emotional tweets drive down resharing during acute crises, while information-focused language content has a significantly positive effect on virality.Practical implicationsAgencies for public safety and disaster management or volunteer organizations involved in disseminating crisis and risk information to the public may leverage the impacts of the linguistic style and language content through the lens of our research model. The findings encourage practitioners to focus on the role of linguistic style cues during acute disasters. Specifically, from the uncertainty reduction perspective, using concrete language in the disaster tweets is the expected norm, leading to a higher likelihood of virality. Also, interactively frame disaster tweets are more likely to be diffused to a larger number of people on Twitter.Originality/valueThe language that people use offer important psychological cue to their intentions and motivations. However, the role of language on Twitter has largely been ignored in this crisis communication and few prior studies have examined the relationship between language and virality during acute emergencies. This article explains the complex and multifaceted nature of information resharing behavior using a multi-theoretical approach – including uncertainty reduction and language expectancy theory – to understand effects of language style and content cues on resharing behavior in the context of natural crisis events.

The impact of language style on consumers′ reactions to online reviews

2017 ◽  
Vol 59 ◽  
pp. 590-596 ◽  
Author(s):  
Laurie Wu ◽  
Han Shen ◽  
Alei Fan ◽  
Anna S. Mattila
Keyword(s):  
Online Reviews ◽  
Language Style ◽  
The Impact

scholarly journals The Role of Language Style, Perceived Services and Medical Qualities on the Tourism Development in Malaysia: Mediating Role of Customer Satisfaction

2021 ◽  
Vol 7 (1) ◽  
pp. 25-36
Author(s):  
Muhammad Azeem Ahmad ◽  
Arshia Hashmi ◽  
Kiran Shehzadi ◽  
Muhammad Atif Nawaz
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Services Quality ◽  
Tourism Development ◽  
Positive Association ◽  
Perceived Service Quality ◽  
Medical Quality ◽  
Language Style ◽  
The Impact

Recently, tourism development is considered a significant factor to enhance the economic growth of the country and has gained the attention of upcoming studies and regulators. Thus, the present research examines the impact of perceived service quality, perceived medical quality, and language style on the perceived tourism development in Malaysia. The current research also investigated the mediating impact of customer satisfaction among the nexus of perceived services quality, perceived medical quality, language style, and perceived tourism development in Malaysia. This study has used the quantitative method of data collection and also used the smart-PLS to examines the relationships among the variables. The results revealed that perceived service quality, perceived medical quality, and language style has a positive association with perceived tourism development in Malaysia. The findings also indicated that customer satisfaction positively mediated among the relationships of perceived services quality, perceived medical quality, language style, and perceived tourism development in Malaysia. This study has guided to policymakers while formulating the policies related to tourism development that enhance economic development.

scholarly journals THE IMPACT OF SAUDIS’ ATTITUDES TOWARDS GRAFFITI

2019 ◽  
pp. 51-62
Author(s):  
Mansour Dhafer Al Qarni ◽  
Abdullah Hassan Al Qarni
Keyword(s):  
Gender Differences ◽  
Western World ◽  
Intended Meaning ◽  
Public Places ◽  
Language Style ◽  
Literary Device ◽  
Actual Meaning ◽  
The Impact ◽  
The Relationship ◽  
Mixed Gender

The inscription is a common and widely used literary technique in communication. This technique is used to deliver an underlying message indirectly. The intended meaning of the words used in inscription form is different from its actual meaning. This literary device is used actively in the Western World and there have been many studies on this area conducted by several researchers. Though inscription on the restrooms is also used by citizens of Saudi Arabia in their communication. Thus, toilet graffiti is a unique window into the relationship between gender, language, and social context. Whereas, the other public places have less painting, drawing, and relationship between both genders. Therefore, we would like to propose this paper in Saudi’s graffiti. Also, the importance of how women and men communicate, no comparable situation in which both men and women write graffiti has ever been studied. This study sought to set a new benchmark: focusing not only one at the topic of graffiti but also at the language style in which inscriptions were written, and not in male and female toilets but also in an analogous mixed-gender context in different places. Strong gender differences are found for the topic in the findings. Female’s Graffiti tends to be politer, love, relationship, less assertive and interactive, whereas those from the male graffiti indicate more argumentative and negative behavior with racial discrimination. One of the most important results is indicated that both genders are used graffiti in a toilet stall in order to express their attitude, psychological case whether positively or negatively. They want to keep on themselves away from their people sights. Gender differences in language style are subtler but generally consistent with those found in other contexts. Gendered language is mitigated in the mixed-gender context. Topics in the mixed-gender context are a composite of the topics found in the men’s and women graffiti but also included the only sexist remarks in the data.

Will the relevance of review language and destination attractions be helpful? A data-driven approach

2020 ◽  
pp. 135676672095035
Author(s):  
Sunyoung Hlee ◽  
Hyunae Lee ◽  
Chulmo Koo ◽  
Namho Chung
Keyword(s):  
Online Reviews ◽  
Data Driven ◽  
Online Review ◽  
Cognitive Fit ◽  
Theoretical Contribution ◽  
Language Style ◽  
Data Driven Approach ◽  
Managerial Implications ◽  
Tourism Destinations ◽  
The Impact

Because tourism destinations are difficult to assess in certain standard aspects, the factors that contribute to the helpfulness of reviews remain largely unknown. Moreover, the helpfulness of online reviews has not been explored in terms of the interaction between language style (high- vs. low-cognitive) and attraction type (hedonic vs. utilitarian). Hence, this study examines the impact of language style on the helpfulness of an online review of an attraction, depending on the type of attraction and the meaning of the destination. This study’s data included 8,032 reviews of four attractions (2 hedonic x 2 utilitarian), drawn from TripAdvisor in two different meanings of destinations. Specifically, our findings indicate that when a reviewer posts a utilitarian attraction of the destination, high-cognitive language is perceived to be more helpful. First, we discuss the theoretical contribution of our study using cognitive fit theory, and then provide the study’s managerial implications.

scholarly journals Effect Size of Spiritual Leadership: In the Process of School Culture and Academic Success

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824402091463
Author(s):  
Mehmet Karadağ ◽  
Fahriye Altınay Aksal ◽  
Zehra Altınay Gazi ◽  
Gökmen Dağli
Keyword(s):  
High Schools ◽  
Academic Success ◽  
School Culture ◽  
Effect Size ◽  
Mixed Method ◽  
Spiritual Leadership ◽  
Leadership Perception ◽  
Basic Objective ◽  
The Impact ◽  
Quantitative And Qualitative Methods

The basic objective of this study is to examine whether there is a relationship between spiritual leadership, school culture, and academic success. The data were collected by mixed method from teachers working in seven high schools and five achievement low level high schools in Şanlıurfa in 2018. The data obtained from the teachers were analyzed using quantitative and qualitative methods. The conducted analyses revealed two important results. First, it can be claimed that as spiritual leadership perception of teachers increase, so does their school culture perception. The second result is the impact of both spiritual leadership and school culture on academic success. Therefore, the impact of spiritual leadership and school culture on two variables (high success, low success) has been examined separately. As the spiritual leadership and school culture perception of teachers increase, so does academic success.

scholarly journals The effectiveness of the language used in the marketing and advertising of selected eThekwini and Elangeni TVET colleges

2017 ◽  
Author(s):  
◽  
Ntokozo Gregory Zulu
Keyword(s):  
Rural Areas ◽  
Target Population ◽  
Marketing Strategies ◽  
First Year ◽  
Prospective Students ◽  
First Year Students ◽  
Language Style ◽  
The Us ◽  
Average Students ◽  
The Impact

TVET colleges have to overcome the negative views of the prospective students that their marketing strategies are meant to attract. This research offers an approach which focusses specifically on the language used in TVET marketing and the impact which this is likely to have on the prospective students. The investigation targeted 40 first year students from 2 different TVETs in order to ascertain their responses to the language of the TVET advertisements. The researcher used questionnaires to collect data. . All of the respondents were randomly selected. The findings of this study show that the targeted audience were not consulted or surveyed; language style did not suit the age and background of the average students it is meant to address; and the marketing strategies did not reach societies such as those in deep rural areas. The study concludes that TVET marketing strategies are inadequate. TVET management has not interrogated the effectiveness of its marketing strategies. The US model that they adopted does not meet the expectations of the target population.

Situational Leadership, Perception, and the Impact of Power

1979 ◽  
Vol 4 (4) ◽  
pp. 418-428 ◽  
Author(s):  
Paul Hersey ◽  
Kenneth H. Blanchard ◽  
Walter E. Natemeyer
Keyword(s):  
Situational Leadership ◽  
Leadership Perception ◽  
The Impact

The impact of language style accommodation during social media interactions on brand trust

2017 ◽  
Vol 28 (3) ◽  
pp. 418-441 ◽  
Author(s):  
Ana Jakic ◽  
Maximilian Oskar Wagner ◽  
Anton Meyer
Keyword(s):  
Social Media ◽  
Laboratory Experiment ◽  
Situational Factors ◽  
Brand Trust ◽  
Interpersonal Interactions ◽  
Communication Accommodation ◽  
Content Type ◽  
Language Style ◽  
Accommodation Theory ◽  
The Impact

Purpose Social media encourage interactions between customers and brands. Concerning the cues utilized during social media interactions, verbal cues (i.e. the language used) gain importance, since non-verbal and paraverbal cues are hard to convey via social media. Looking at interpersonal interactions, interlocutors adopt each other’s language styles or maintain their own language style during interactions to build trust. Transferring these insights to social media, the purpose of this paper is to test the effects of a brand’s language style accommodation in brand-customer interactions on brand trust and on its antecedents. Design/methodology/approach Two quantitative pre-studies (n1 (questionnaire)=32, n2 (laboratory experiment)=199), and one quantitative main study (n3 (laboratory experiment)=427) were conducted to determine the effects of a brand’s language style accommodation on brand trust. Findings In line with communication accommodation theory, this paper reveals that the impact of a brand’s accommodation strategy on brand trust is mediated by perceived relationship investments, such as perceived interaction effort, benevolence, and quality of interaction. This paper also underscores language style’s roles and its fit, and sheds light on situational factors such as purchase decision involvement and the valence of the content. Originality/value This paper is the first to transfer cross-disciplinary theories on interpersonal interactions to brand-customer interactions in social media. Thus, the authors derive the effects of language style accommodation on brand trust as well as further mediating effects.

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