INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY

2008 ◽  
Vol 12 (01) ◽  
pp. 69-111 ◽  
Author(s):  
GÜLŞEN AKMAN ◽  
CENGIZ YILMAZ
Keyword(s):  
Market Orientation ◽  
Global Economy ◽  
Customer Orientation ◽  
Software Industry ◽  
Innovation Strategy ◽  
Success Factor ◽  
Innovative Capability ◽  
Orientation Component ◽  
Software Firms ◽  
Key Success Factor

Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation success in small and medium-sized business in developing countries. This study builds a model related to the most important factors that influence mostly innovative capability of firms, such as market orientation, technological orientation and innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research was carried out in the Turkish software industry. Analysis, futurity and proactiveness dimensions of innovation strategy influence the innovative capability of software firms. Also, only customer orientation component of market orientation influences the innovative capability of the firms. Effects of other factors are not significant. Results of this study could lead to effective management of innovation for the software firms and benefits for the firms' managers.

scholarly journals User knowledge factors that hinder the design of new home healthcare devices: investigating thirty-eight devices and their manufacturers

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Fan Yang ◽  
Abdullah Al Mahmud ◽  
Tao Wang
Keyword(s):  
End Users ◽  
Home Healthcare ◽  
Success Factor ◽  
User Research ◽  
The Public ◽  
Root Cause ◽  
Potential Applications ◽  
User Knowledge ◽  
Key Success Factor ◽  
Innovation Processes

Abstract Background The demand for home healthcare devices arises; however, many home healthcare devices on the market are not designed to reflect the needs and features of the end-users. This study explored the user knowledge factors that hindered the design of new home healthcare devices and the interrelationships between the factors. Methods The abovementioned factors were identified from analysing the project documents of thirty-eight carefully selected home healthcare devices produced by five manufacturers; followed by interviewing the thirty stakeholders playing key roles in developing the devices. Results The design of the home healthcare devices was influenced by (1) the user insights utilised in formulating project strategies; (2) the sources of user information; (3) the execution of user research; and (4) the formulation of the manufacturers’ principal innovation processes. Conclusions The users’ characteristics and needs were not sufficiently reflected in developing new home healthcare devices. One root cause was that the end-users were not perceived by the manufacturers as a key success factor in most cases, given that most of the devices were initiated following the public sector’s requests. Actual or potential applications of this study include the facilitation of the appropriate application of human factors methods in developing new home healthcare devices and the improvement of the user performance of the end-devices.

scholarly journals How Can We Find Out What Makes a Good Requirements Engineer in the Age of Digitalization?

2017 ◽  
Vol 7 (3) ◽  
pp. 147
Author(s):  
Yvonne Sedelmaier ◽  
Dieter Landes
Keyword(s):  
Requirements Engineering ◽  
Quantitative Research ◽  
Scientific Basis ◽  
Success Factor ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Competence Profile ◽  
Key Success Factor ◽  
Insight Into

Good requirements are commonly viewed as a key success factor for IT (and non-IT) projects, but still there seems to be insufficient insight into which competences requirements engineers need to have these days. Digitalization is likely to pose new challenges to requirements engineering. Chances are that digitalization will change the competences that are necessary for successful requirements engineering. This paper proposes a research design that will be used for clarifying which competences requirements engineers need nowadays and how these competences change due to digitalization. To that end, qualitative and quantitative research methods will be combined for developing a comprehensive competence profile for requirements engineering on a scientific basis. The resulting competence profile constitutes a starting point for devising competence-oriented learning settings. Thus, our research contributes to a better understanding of competences for requirements engineering and improves education of future requirements engineers, in particular for coping with challenges posed by digitalization.

scholarly journals Exploring Occupational And Strategic Drivers Of Individual Customer Orientation

2011 ◽  
Vol 9 (5) ◽  
pp. 55 ◽  
Author(s):  
Turkan Dursun ◽  
Ceyhan Kilic
Keyword(s):  
Organizational Commitment ◽  
Market Orientation ◽  
Role Ambiguity ◽  
Customer Orientation ◽  
Job Involvement ◽  
Individual Performance ◽  
Performance Outcomes ◽  
Relationship Development ◽  
Equation Modeling ◽  
Study Results

The aim of this study is to investigate occupational and strategic drivers and performance consequences of individual customer orientation in the marketing/selling context via a conceptual framework. The occupational drivers are job involvement, role ambiguity/conflict, job satisfaction, and organizational commitment and the strategic driver is market orientation. The performance outcomes are relationship development and individual performance. The proposed model was tested over a random sample of 2000 marketers from a broad spectrum of businesses. The final sample consisted of 189 usable responses. A structural equation modeling analysis was used for model specification and hypothesis testing. According to the study results, there is a positive and significant relationship between market orientation and customer orientation. Also, organizational commitment and role conflict impact customer orientation significantly and positively. The effects of role ambiguity and job involvement on customer orientation are negative and significant. The study results also revealed that higher levels of customer orientation lead to higher levels of relationship development and individual performance. Managerial implications and future research avenues were also discussed.

scholarly journals SERVQUAL Method in Retail Service Assessment

2020 ◽  
Vol 50 (2) ◽  
pp. 343-350
Author(s):  
N. Gryaznova ◽  
Olga Konovalova ◽  
Nataliya Pleshkova
Keyword(s):  
Service Quality ◽  
Customer Service ◽  
Brand Loyalty ◽  
Customer Experience ◽  
Retail Trade ◽  
Success Factor ◽  
Retail Chain ◽  
Retail Service ◽  
Key Success Factor ◽  
Subsequent Improvement

Introduction. Service quality and variety is currently the key success factor in retail trade. Retail service assessment can improve customer experience. The SERVQUAL method makes it possible to evaluate the service quality and solve the detected problems in customer service, thus securing the brand loyalty. Study objects and methods. The present research was based on a customer service survey conducted among 500 customers of the Lenta hypermarket in Kemerovo (Russia) in 2018. The results of the questionnaire underwent a SERVQUAL analysis. The obtained data on the customers’ needs and the degree of their satisfaction with the hypermarket customer service made it possible to develop recommendations for the retail chain. Results and discussion. The respondents answered three groups of questions: expectations, experience, and importance. The assortment of goods proved to be the most important factor, and there were no complaints in this respect regarding the Lenta retail chain. The attended time was rated second. Its assessment demonstrated a gap between the expectations and the experience (Q = –1.3). Retail space service also proved important; however, this aspect of service quality demonstrated the greatest gap between expectations and experience. Conclusion. The three-part SERVQUAL questionnaire helped to reveal the problems in the organization of the shopping service. The subsequent improvement will be important for consumers and the retail chain.

scholarly journals Estimation of Rate Constants for Nutrient Transformations

2019 ◽  
Vol 8 (3) ◽  
pp. 2437-2441
Keyword(s):  
Water Quality ◽  
Rate Constants ◽  
High Water ◽  
Model Parameters ◽  
Success Factor ◽  
Point Source Pollution ◽  
Temperature Dependent ◽  
Phosphate Nitrate ◽  
Simulation Errors ◽  
Key Success Factor

Non-point source pollution of surface water is a major impediment to meet water quality objectives. Managing such pollution sources in a sustainable way is a key success factor in maintaining high water quality and to prevent eutrophication. Mathematical models are widely used to simulate ecological and water quality interactions in surface waters. Simulation errors may arise due to uncertainties of the structure, input data and the model parameters. In this study, an attempt has been made to estimate the rate constants for nutrient transformations in Kabini River located in Southern part of Karnataka state in India. The experimental results demonstrated both ammonia and nitrite oxidation. In the river water, DO concentration was 5.2 mg/L. After addition of pollutants it reduced to 3.9 mg/L. EC changed from 370 to 550 µS/cm. pH remained almost the same. At 320C, the rate constants for phosphate, nitrate, nitrite, potassium and ammonia were found to be 0.165, 0.21, 0.077, 0.0777 and 0.078/hr respectively. The results obtained clearly specify that the rate constants are concentration and temperature dependent.

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