Ambush by Dre: A Case Study of the National Football League and the Challenges Arising from Conflicting Sponsorship Strategies

2015 ◽  
Vol 4 (1) ◽  
pp. 147-154
Author(s):  
Michael L. Naraine ◽  
Benoît Séguin ◽  
Eric MacIntosh

In this case study, students are exposed to the issue of stakeholder management through the lens of the National Football League (NFL), using a contemporary example of ambush marketing and player endorsement deals as the primary context. The case depicts nonfictitious events that involve players and their disdain for league policies regarding donning brands and products that violate exclusivity agreements the league has with other companies. After identifying the origins of the circumstances, the case profiles the three principal stakeholder groups involved (i.e., the players, the ambushed sponsor, and the focal organization) through their respective leaders (i.e., DeMaurice Smith, executive director of the NFL players association, Bob Maresca, president of Bose Corporation, and Roger Goodell, Commissioner of the NFL). Using fictitious commentary, the case culminates with the three actors utilizing the services of a sports consultancy firm as they work together to determine the best course of action. Learning objectives include understanding collegiality in a professional setting, and mitigating conflicting sponsorship strategies.

2019 ◽  
Vol 16 (1-2) ◽  
pp. 153-179
Author(s):  
Angie Chung ◽  
Johng Song ◽  
Carolyn Choi

Based on the experiences of a Koreatown scholar, the executive director of a Koreatown nonprofit, and a longtime resident student, the article advocates for greater attention to the complex and dynamic power structures of ethnic enclaves in community-academic partnerships. We discuss the changing landscapes of Koreatown as the global nexus of the Pacific Rim economy, the city of Los Angeles’s urban redevelopment plans, and growing diversity and inequality. Programs that aim to engage effectively with ethnic communities must reassess how knowledge is produced and conveyed, how we structure partnerships within stratified communities, and how to grow from issue-based partnerships to broader communities of interest.


2021 ◽  
Vol 13 (12) ◽  
pp. 6879
Author(s):  
Hassan P. Ebrahimi ◽  
R. Sandra Schillo ◽  
Kelly Bronson

This study provides a model that supports systematic stakeholder inclusion in agricultural technology. Building on the Responsible Research and Innovation (RRI) literature and attempting to add precision to the conversation around inclusion in technology design and governance, this study develops a framework for determining which stakeholder groups to engage in RRI processes. We developed the model using a specific industry case study: identifying the relevant stakeholders in the Canadian digital agriculture ecosystem. The study uses literature and news article analysis to map stakeholders in the Canadian digital agricultural sector as a test case for the model. The study proposes a systematic framework which categorises stakeholders into individuals, industrial and societal groups with both direct engagement and supportive roles in digital agriculture. These groups are then plotted against three levels of impact or power in the agri-food system: micro, meso and macro.


2019 ◽  
Vol 11 (17) ◽  
pp. 4679
Author(s):  
Carina Anderson ◽  
Robert Passey ◽  
Jeremy De Valck ◽  
Rakibuzzaman Shah

This paper reports on a case study of the community group Zero Emissions Noosa, whose goal is for 100% renewable electricity in the Noosa Shire (Queensland, Australia) by 2026. Described within this paper are the processes used by Zero Emissions Noosa to set up their zero emissions plan, involving community engagement and the use of an external consultant. The external consultant was employed to produce a detailed report outlining how to successfully achieve zero emissions from electricity in the Noosa Shire by 2026. This paper explains how and why the community engagement process used to produce the report was just as important as the outcomes of the report itself. Modeling was undertaken, and both detailed and contextual information was provided. Inclusion of the community in developing the scenario parameters for the modeling had a number of benefits including establishing the context within which their actions would occur and focusing their efforts on options that were technically feasible, financially viable and within their capabilities to implement. This provided a focal point for the community in calling meetings and contacting stakeholders. Rather than prescribing a particular course of action, it also resulted in a toolbox of options, a range of possible solutions that is flexible enough to fit into whatever actions are preferred by the community. The approach and outcomes discussed in this paper should, therefore, be useful to other communities with similar carbon emission reduction goals.


2020 ◽  
pp. 251512742096996
Author(s):  
Christopher A. Craig

The number of craft breweries and the volume of beer they produce continue to increase in the United States. Small entrepreneurial craft brewery businesses produce limited quantities of specialty beer, also known as craft beer. As of 2018 the state of Montana had the second most craft breweries per capita in the United States. In addition to competitive industry forces, legal and environmental forces are two of the most salient concerns for craft brewery businesses in Montana and throughout the United States. A case study about Montana Hop Brew, a Montana-based craft brewery, is presented. The case highlights the entrepreneurial nature of small craft breweries and describes competitive industry, legal, and environmental forces that Montana Hop Brew faces. Teaching notes complete with learning objectives, required and supplemental readings, a student exercise, and discussion questions are available to assist with delivering the case.


2021 ◽  
Author(s):  
Justin Kurland ◽  
Alexis Piquero ◽  
Wanda E. Leal ◽  
Erin M. Sorrell ◽  
Nicole Leeper Piquero

2021 ◽  
Vol 22 (3) ◽  
pp. 477-496
Author(s):  
Janette Brunstein ◽  
Mark Edward Walvoord ◽  
Ed Cunliff

Purpose The purpose of this study is to examine the possible benefits of approaching sustainability-related teaching cases from the perspective of problem-posing (PP) instead of problem-solving (PS). Design/methodology/approach A document analysis methodology (Silverman, 2011) was used to analyze sustainability teaching case study abstracts and learning objectives from business databases. Cases were reviewed and classified as PP, PS or other. PP cases were further subclassified on one of three axes. Findings Of 117 cases reviewed, most were PS (66%) with only 9% PP. Theoretical and pedagogical implications are discussed with recommendations for writing or converting, PS to PP cases for classroom use. Theoretical contributions include identification of three distinct and complementary views of PP, described in these axes: emancipatory; problematizing metaphors and premises; and rational, process and means-focused cases, not triggering transformative learning theory. Of 10 cases classified as PP cases, 3 were subclassified as emancipatory. Research limitations/implications This research is limited to case study titles containing “sustainability” and analyses of their descriptions and learning objectives only. Next phases of the research will examine differences in student learning between PS and PP in situ. Practical implications The research identifies a unique approach to the authoring and use of case studies that hold the potential for increasing students’ critical thinking capabilities and production of solutions to sustainability issues. Originality/value There is limited research and analysis of the identification and implications of using PP pedagogy.


2018 ◽  
Vol 41 (1) ◽  
pp. 125-144 ◽  
Author(s):  
Rebecca Campbell ◽  
Rachael Goodman-Williams ◽  
Hannah Feeney ◽  
Giannina Fehler-Cabral

The purpose of this study was to develop triangulation coding methods for a large-scale action research and evaluation project and to examine how practitioners and policy makers interpreted both convergent and divergent data. We created a color-coded system that evaluated the extent of triangulation across methodologies (qualitative and quantitative), data collection methods (observations, interviews, and archival records), and stakeholder groups (five distinct disciplines/organizations). Triangulation was assessed for both specific data points (e.g., a piece of historical/contextual information or qualitative theme) and substantive findings that emanated from further analysis of those data points (e.g., a statistical model or a mechanistic qualitative assertion that links themes). We present five case study examples that explore the complexities of interpreting triangulation data and determining whether data are deemed credible and actionable if not convergent.


Author(s):  
Thomas Lagoarde-Segot ◽  
Laurence Le Poder

The goals of the Agenda 2030 require a significant effort to educate and train new generations on sustainability issues. This article presents an initiative in favor of the evolution of the contents and the pedagogy of economics at the University level. We present the new “Ecological Money and Finance” textbook developed by SDSN France. We detail the assumptions, contents and learning objectives proposed in this new textbook. Then, we describe how it can be used in the framework of an experiential pedagogy of economics, taking as a case study the fundamental economics course of the Grande Ecole program at KEDGE BS.


2020 ◽  
Vol 7 (1) ◽  
pp. 9-17
Author(s):  
Umriaty Umriaty ◽  
Iroma Maulida ◽  
Iroma Maulida

One of the problems that can be encountered in children is developmental delay. Children with these limitations certainly need the form of special education services that are adequate and in accordance with the characteristics of the limitations of each child, so they are able to help children with special needs in learning. One form of educational services is the homeschooling program. Therefore researchers were interested in knowing how the steps taken by schools in determining learning strategies, types of learning strategies undertaken and steps in classroom management implemented in ABC'D homeschooling so learning objectives can be achieved. This type of research was observational using qualitative methods with case study design. Respondents in this study amounted to 5 people, namely the principal and representatives of teachers / educators in learning ABC Homes, as well as parents of children who study at ABC Homes, Homes class Mliwis. The results showed the steps carried out at ABCD Homeschooling in determining student learning strategies through stages: identification of the attributes / characteristics of obstacles in children, determining what teaching goals children should be able to achieve after completing a learning experience, choosing learning strategies, choosing material / appropriate materials to achieve goals, test strategies and materials (try it on children), conduct performance evaluations / observe the achievement of goals on children / students. The Learning Strategy applied in ABCD homeschooling was the ABA method, as well as other methods such as the method of task analysis, gradual teaching and motor perception training. Classroom management in homeschooling learning in Mliwis was carried out by placing students according to the type of child barrier and also adapted to the stages of children's abilities in one class. One suggestion that researchers can provide is if possible the need for variations in learning with visual methods (video / film) to help achieve learning objectives.   Keywords: Home shcolling, development delays ABSTRAK   Salah satu permasalahan yang dapat jumpai pada anak-anak adalah keterlambatan perkembangan. Anak-anak dengan keterbatasan tersebut tentu memerlukan bentuk layanan pendidikan khusus yang memadai dan sesuai dengan karakteristik keterbatasan masing-masing anak, sehingga mampu membantu ABK dalam belajar. Salah satu bentuk layanan pendidikan tersebut adalah homeschooling program. Oleh karena itu peneliti tertarik untuk mengetahui bagaimanakah langkah-langkah yang ditempuh sekolah dalam menentukan strategi pembelajaran, jenis strategi pembelajaran yang dilakukan dan langkah-langkah dalam pengelolaan kelas yang dilaksanakan dalam homeschooling ABC’D agar tujuan pembelajaran dapat tercapai. Jenis penelitian ini adalah observasional menggunakan metode kualitatif dengan rancangan disain studi kasus. Responden dalam penelitian ini berjumlah 5 orang yaitu kepala sekolah dan perwakilan guru/pendidik pada pembelajaran Homeschooling ABC’D, serta orangtua murid anak yang belajar di Homeschooling ABC’D kelas Mliwis. Hasil penelitian menunjukkan langkah-langkah yang dilaksanakan di Homeschooling ABCD dalam menentukan strategi pembelajaran siswa melalui tahapan: identifikasi atribut/karakteristik kendala pada anak, menentukan tujuan pengajaran apa yang harus bisa dicapai anak setelah selesai mendapatkan suatu pengalaman belajar, memilih  strategi pembelajaran, memilihan materi/bahan yang sesuai untuk mencapai tujuan, uji strategi dan materi (mencobanya pada anak), melakukan evaluasi performansi /pengamatan pencapaian tujuan pada anak/siswa didik. Adapun Strategi Pembelajaran yang diterapkan di homeschooling ABCD adalah metode ABA, serta metode lainnya seperti metode analisis tugas, pengajaran bertahap dan latihan persepsi motorik. Pengelolaan kelas pada pembelajan homeschooling di Mliwis dilaksanakan dengan cara menempatkan siswa sesuai jenis hambatan anak serta disesuaikan pula dengan tahapan kemampuan anak dalam satu kelas. Salah satu saran yang dapat peneliti berikan adalah jika memungkinkan  perlu adanya variasi pembelajaran dengan metode visual (video/film) untuk membantu mencapai tujuan pembelajaran. Kata Kunci : Homeschooling, keterlambatan perkembangan


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