Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships

2014 ◽  
Vol 3 (1) ◽  
pp. 93-104
Author(s):  
Norm O’Reilly ◽  
Alana Gattinger ◽  
Elisa Beselt
Keyword(s):  
Undergraduate Students ◽  
Sport Management ◽  
Sport Organizations ◽  
Event Management ◽  
Event Staff ◽  
Marketing Information ◽  
Sport Events ◽  
The Right ◽  
International Sport ◽  
The City

This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa’s capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these sport organizations can actively promote their offerings to overcome this challenge. Intended for graduate and undergraduate students in sport management, event management, and marketing, information for this case was obtained from interviews with event staff, secondary research, and documentation provided by the event organizing committee. It will be necessary for students to use critical thinking to provide feedback to the organizing committee about how they can target and acquire sponsors for the 2013 International Triathlon Union World Duathlon Championships.

Internationalization of the Sport Management Labor Market and Curriculum Perspectives: Insights From Germany, Norway, and Spain

2020 ◽  
Vol 14 (2) ◽  
pp. 129-141
Author(s):  
Olivia Wohlfart ◽  
Sandy Adam ◽  
Jorge García-Unanue ◽  
Gregor Hovemann ◽  
Berit Skirstad ◽  
...  
Keyword(s):  
Labor Market ◽  
Sport Management ◽  
Sport Organizations ◽  
Event Management ◽  
Global Trends ◽  
Curriculum Changes ◽  
Generic Competencies ◽  
Intercultural Skills ◽  
International Sport ◽  
Language Competencies

This study applies “Europeanness” to the analysis of internationalization in the sport management labor market and which changes this trend necessitates for sport management curricula. The authors employed an analysis of 30 semistructured interviews with key informants from Germany, Norway, and Spain. The results reveal various effects of internationalization on the sport sector and highlight the richness and diversity in the three countries. Sport management graduates need to possess a diverse set of competencies for successfully starting their careers. In addition to subject-specific knowledge, generic competencies such as the ability to work in a team, being able to communicate in diverse languages, and having intercultural skills are important. The article discusses knowledge of international sport organizations, their governance, global trends, and intercultural and language competencies, as well as international sport event management as identified themes and proposes specific curriculum changes to promote educational outcomes of sport management programs.

Leveraging sport as a venue and vehicle for transformative sustainability learning

2020 ◽  
Vol 21 (6) ◽  
pp. 1071-1086
Author(s):  
Madeleine Orr ◽  
Brian P. McCullough ◽  
Jamee Pelcher
Keyword(s):  
Environmental Education ◽  
Undergraduate Students ◽  
Sport Management ◽  
Environmental Issues ◽  
Sport Organizations ◽  
Content Type ◽  
Sport Fans ◽  
Sustainability Learning ◽  
Hands On Learning ◽  
Host Organization

Purpose Given greater awareness of environmental issues and the acceleration of climate change, universities are increasingly requiring undergraduate students to complete coursework in environmental issues. Research has shown that environmental courses hosted in science departments can be too challenging for students with no science background. Thus, new approaches to general environmental education at the undergraduate level are necessary. This paper aims to advance three transformative sustainability learning (TSL) interventions that leverage sport as the living laboratory for environmental education through examining green teams and in depth sport venue tours. Design/methodology/approach This paper details the experimental application of three TSL interventions in undergraduate sport courses. Findings Each intervention produced lasting benefits for several parties. Students benefit from greater exposure to sport management organizations and a hands-on learning opportunity. Sport organizations benefit from a promotional opportunity to showcase their sustainability efforts, improved sustainability practices at their facilities and the opportunity to leverage the students’ involvement for fan engagement initiatives Research limitations/implications The interventions presented in this paper were developed in a North American sport context, however, there is a considerable opportunity to develop similar interventions in any region where sport organizations exist. Originality/value Despite being one of the most universally appreciated and visible industries, the sport industry has yet to be used as a site for meaningful sustainability learning interventions. The interventions presented herein introduce the opportunity to leverage students’ love of sport for outcomes for all parties: the students, the host organization and sport fans.

scholarly journals Sport participation from sport events: why it doesn’t happen?

2018 ◽  
Vol 36 (2) ◽  
pp. 185-198 ◽  
Author(s):  
Marijke Taks ◽  
B. Chris Green ◽  
Laura Misener ◽  
Laurence Chalip
Keyword(s):  
Sport Participation ◽  
Track And Field ◽  
Research Approach ◽  
Sport Organizations ◽  
Content Type ◽  
Action Research Approach ◽  
Barriers To Implementation ◽  
Field Notes ◽  
Sport Events ◽  
The City

Purpose The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach The study used an action research approach for which the researchers served as consultants and facilitators for local sports in the context of the International Children’s Games. Initially three sports were selected, and two sports were guided through the full leveraging process. Prior to the event, actions were planned and refined, while researchers kept field notes. Challenges and barriers to implementation were examined through observation immediately prior to and during the event, and through a workshop with stakeholders six weeks after the event, and interviews a year later. Findings With the exception of a flyer posted on a few cars during the track and field competition, none of the planned action steps was implemented. Barriers included competition and distrust among local sport clubs, exigencies associated with organizing event competitions, the event organizers’ focus on promoting the city rather than its sports, and each club’s insufficient human and physical resources for the task. These barriers were not addressed by local clubs because they expected the event to inspire participation despite their lack of marketing leverage. The lack of action resulted in no discernible impact of the event on sport participation. Research limitations/implications Results demonstrate that there are multiple barriers to undertaking the necessary steps to capitalize on an event to build sport participation, even when a well-developed framework is used. Specific steps to overcome the barriers need to be implemented, particularly through partnerships and building capacity for leverage among local sport organizations. Originality/value This study presents the ELF, and identifies reasons why sport events fail to live up to their promise to build sport participation. Necessary steps are suggested to redress that failing.

Scratching the Back of “Mr X”: Analyzing Gendered Social Processes in Sport Organizations

2006 ◽  
Vol 20 (4) ◽  
pp. 510-534 ◽  
Author(s):  
Sally Shaw
Keyword(s):  
Gender Relations ◽  
Sport Management ◽  
Theoretical Framework ◽  
Social Processes ◽  
Sport Organizations ◽  
Future Directions ◽  
Semistructured Interviews ◽  
Sport Events ◽  
The Uk ◽  
Conclusion Section

The purpose of this research was to analyze social processes as an integral part of gender relations. A theoretical framework was developed using a three-part conceptualization of social processes. Data were collected during semistructured interviews with 35 individuals in three National Governing Bodies of sport in the UK and during unstructured interviews and observation in meetings and sport events attended by the participants. The data were coded and analyzed, and three gendered social processes were examined: informal networking, dress codes, and the use of humor. In the conclusion section, future directions are offered addressing the implications of this research for sport management practitioners, educators, and researchers.

scholarly journals The challenges of the volunteerism process during international sport organizations/events

2015 ◽  
Vol 12 (1) ◽  
pp. 1263
Author(s):  
Meliha Atalay Noordegraaf ◽  
Müberra Çelebi
Keyword(s):  
Sport Organizations ◽  
Financial Gain ◽  
Powerful Means ◽  
Self Worth ◽  
Time In Literature ◽  
Human Quality ◽  
The Individual ◽  
The Right ◽  
International Sport

<p>Volunteering is popular with all generations, from youngto old. Many people try to find opportunities for being a volunteerand find the right match for their talents, interests and time. In literature volunteering is generally considered as an alturiscticactivity and is intended to promote goodness and to contribute to improving human quality of life. In return, this activity can produce a feeling of self-worth and respect. There is no financial gain involved for the individual. Volunteering is also renowned for skill development, socialization, and fun. Volunteering may have positive benefits for the volunteer as well as for the person or community served. United Nations Volunteers (UNV)  describes volunteerism as a powerful means of engaging people in tackling development challenges and it can transform the pace and nature of development. Volunteerism benefits both society at large and the individual volunteer by strengthening trust, solidarity and reciprocity among citizens, and by purposefully creating opportunities for participation. UNV recognizes volunteerism in its diversity as well as the values that sustain it: free will, commitment, engagement and solidarity.</p>

scholarly journals Exploring the Covid-19 Pandemic As a Catalyst for Stimulating Future Research Agendas for Managing Crises and Disasters at International Sport Events

2020 ◽  
Vol 24 (4) ◽  
pp. 537-552 ◽  
Author(s):  
Lee Miles ◽  
Richard Shipway
Keyword(s):  
Research Agenda ◽  
Early Stage ◽  
Future Research ◽  
Event Management ◽  
Sports Events ◽  
Stage Of Development ◽  
Research Agendas ◽  
Sport Events ◽  
Interdisciplinary Study ◽  
International Sport

While the interdisciplinary study of crisis, disaster, and emergency management has become increasingly sophisticated, the identification of synergies, useful concepts, and future research agendas in relation to studies within the domain of sport event management to inform these areas, is still at a very early stage of development. The far-reaching global impact of the COVID-19 pandemic further illustrates the timely importance of this research agenda for both sports events and broader studies in festivals and events. The purpose of this article is to critically scope the resilience landscape to help further understand how studies on both international sports events (ISEs) specifically, and both sport and event management studies more generally, could be better informed by disaster management and resilience studies. The article highlights eight key thematic areas that merits further investigation and combines to identify a multidisciplinary research agenda and framework for advancing knowledge on managing crises and disasters in both sport and event management studies.

Art, Idleness and Food: The Ethics of War Communism and the Origins of Production Art, 1918–1919

2019 ◽  
Vol 29 (1) ◽  
pp. 273-287
Keyword(s):  
Theory And Practice ◽  
State Institutions ◽  
Early Production ◽  
Policy Measures ◽  
Soviet Ideology ◽  
The Right ◽  
The Impact ◽  
The City ◽  
Further Development ◽  
Theory Of Production

The article examines the impact of the discourses concerning idleness and food on the formation of “production art” in the socio-political context of revolutionary Petrograd. The author argues that the development of the theory and practice of this early productionism was closely related to the larger political, social and ideological processes in the city. The Futurists, who were in the epicenter of Petrograd politics during the Civil War (1918–1921), were well acquainted with both of the discourses mentioned, and they contrasted the idleness of the old art with the dedicated labor of the “artist-proletarians” whom they valued as highly as people in the “traditional” working professions. And the search for the “right to exist” became the most important goal in a starving city dominated by the ideology of radical communism. The author departs from the prevailing approach in the literature, which links the artistic thought of the Futurists to Soviet ideology in its abstract, generalized form, and instead elucidates ideological influences in order to consider the early production texts in their immediate social and political contexts. The article shows that the basic concepts of production art (“artist-proletarian,” “creative labor,” etc.) were part of the mainstream trends in the politics of “red Petrograd.” The Futurists borrowed the popular notion of the “commune” for the title of their main newspaper but also worked with the Committees of the Rural Poor and with the state institutions for procurement and distribution. They took an active part in the Fine Art Department of Narkompros (People’s Commissariat of Education). The theory of production art was created under these conditions. The individualistic protest and “aesthetic terror” of pre-revolutionary Futurism had to be reconsidered, and new state policy measures were based on them. The harsh socio-economic context of war communism prompted artists to rethink their own role in the “impending commune.” Further development of these ideas led to the Constructivist movement and strongly influenced the extremely diverse trends within the “left art” of the 1920s.

A utopia do direito à cidade: Possibilidades de superação da dicotomia favela-bairro no Rio de Janeiro

GEOgraphia ◽  
2010 ◽  
Vol 7 (14) ◽  
Author(s):  
Márcio Piñon de Oliveira
Keyword(s):  
Rio De Janeiro ◽  
The Other ◽  
Right To The City ◽  
Other Hand ◽  
The Right ◽  
The City

A utopia do direito à cidade,  no  caso específico do Rio de Janeiro, começa, obrigatoriamente, pela  superação da visão dicotômica favela-cidade. Para isso, é preciso que os moradores da favela possam sentir-se tão cidadãos quanto os que têm moradias fora das favelas. A utopia do direito à cidade tem de levar a favela a própria utopia da cidade. Uma cidade que não se fragmente em oposições asfalto-favela, norte-sul, praia-subúrbio e onde todos tenham direito ao(s) seu(s) centro(s). Oposições que expressam muito mais do que diferenças de  localização e que  se apresentam recheadas de  segregação, estereótipos e  ideologias. Por outro  lado, o direito a cidade, como possibilidade histórica, não pode ser pensado exclusivamente a partir da  favela. Mas as populações  que aí habitam guardam uma contribuição inestimável para  a  construção prática  desse direito. Isso porque,  das  experiências vividas, emergem aprendizados e frutificam esperanças e soluções. Para que a favela seja pólo de um desejo que impulsione a busca do direito a cidade, é necessário que ela  se  pense como  parte da história da própria cidade  e sua transformação  em metrópole.Abstract The right  to the city's  utopy  specifically  in Rio de Janeiro, begins by surpassing  the dichotomy approach between favela and the city. For this purpose, it is necessary, for the favela dwellers, the feeling of citizens as well as those with home outside the favelas. The right to the city's utopy must bring to the favela  the utopy to the city in itself- a non-fragmented city in terms of oppositions like "asphalt"-favela, north-south, beach-suburb and where everybody has right to their center(s). These oppositions express much more the differences of location and present  themselves full of segregation, stereotypes and ideologies. On  the other  hand, the right to  the city, as historical possibility, can not be thought  just from the favela. People that live there have a contribution for a practical construction of this right. 

scholarly journals Report of magnetic experiments tried on board an iron steam-vessel, by order of the Right Hon. the Lords Commissioners of the Admiralty

1837 ◽  
Vol 3 ◽  
pp. 378-380
Keyword(s):  
Malleable Iron ◽  
The Right ◽  
The City ◽  
Magnetic Needle

This report commences with a description of the iron steam-vessel, the “Garryowen,” belonging to the City of Dublin Steam Packet Company, and built by the Messrs. Laird, of Liverpool. She is constructed of malleable iron, is 281 tons burthen, and draws only 5 1/4 feet water, although the weight of iron in the hull, machinery, &c. is 180 tons. This vessel was placed under the directions of the author, in Tarbert Bay, on the Shannon, on the 19th of October, 1835, for the purpose of investigating its local attractions on the compass. The methods which were adopted with that view are given ; together with tables of the results of the several experiments, and plans of the various parts of the Garryowen. The horizontal deflections of the magnetic needle at different situations in the vessel were observed, for the purpose of ascertaining the most advantageous place for a steering compass, and also for the application of Professor Barlow’s correcting plate : and the dip and intensity in these situations were, at the same time, noted.

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