Management of Transpetro’s Corporate Social and Environmental Responsibility in the Midwest of Brazil

Author(s):  
Walderes Brito ◽  
Carlos Roberto Bortolon ◽  
Newton Camelo de Castro ◽  
Simone Rodrigues da Silva ◽  
Guilherme Machado Cardoso

Evidence of compliance with the corporate policy of social and environmental responsibility of a company is not always fully matched to the daily lives of each of its regional managers or business units. Consolidated information on business reporting often generalizes individual experiments and thus hides the lack of capacity of the company to meet the parameters of social management and environmental responsibility. This article records the experience of the Management of Land and Oil Terminals Transpetro in the Midwest to face the challenge of overcoming this trend by developing mechanisms to regionally monitor performance in various dimensions of environmental responsibility and the relationship with internal public, environment, communities, government and society, among other things. The work was initiated in 2008 with the creation of the Center for Environmental and Social Responsibility, made up of professionals from different sectors of management, whose first task was to make a diagnosis which would position Transpetro Midwestern regarding the fulfillment of general requirements of social responsibility corporately as well as those specific requirements of the gas sector and energy. Compared with the “Corporate Social Responsibility Indicators”, this diagnosis has provided an overview of environmental responsibility actions already undertaken in the management system, and has pointed to those areas that require greater commitment. This allows the business unit to demonstrate why Petrobras is considered a benchmark for social and environmental responsibility in Brazil and the world.

2019 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Theofilus Salea ◽  
Irfan Ido

ABSTRACTTPT. ANTAM Tbk is a company engaged in the exploration of mining materials such as nickel, gold and silver, and bauxite. Tambea village is one of the areas in Pomalaa Subdistrict, Kolaka Regency, which is close to PT. ANTAM Tbk. The purpose of this study can evaluate the CSR program of PT. ANTAM Tbk in Tambea Village, Pomalaa District, Kolaka Regency. The method of determining the sample uses the System of Rising Intensification method with a population of 24 heads of households as respondents. The analytical method used to determine the relationship between the level of performance and level of expectation is the method of IPA analysis (Importance-Performance Analysis). The results of this study indicate that the company PT. ANTAM Tbk still has to improve its performance on the elements of program distribution and supporting elements of the program. Keywords: Evaluation, CSR Program and company PT. ANTAM Tbk.


2020 ◽  
Vol 15 (2) ◽  
pp. 89-107
Author(s):  
Syamsudin Isnaini ◽  
Amalia Diamantina

The friction between economic interests and environmental interests has become a serious problem today. The friction between the two interests is evident in the activities of a company, therefore a company is given responsibility for the impact caused by its activities. This responsibility is “corporate social and environmental responsibility”. However, the term "Corporate Social Responsibility (CSR)" is often used in Indonesian society. The use of this term has a legal consequence, namely that the company's responsibility is only social responsibility, while environmental responsibility does not exist. Departing from these problems, this study will focus on discussing problems regarding the “Corporate Environmental Responsibility (CER)” policy model in Indonesia, particularly regarding the CER policy model, and the types of CER policies. This research is a normative juridical research with a statutory approach and a conceptual approach. The data used is secondary data in the form of laws and regulations and news about company and / or government programs in the field of environmental management. Based on the research results, it is known that the CER policy model clarifies and reinforces the regulation of corporate responsibility towards environmental aspects, CER policies can come from corporate initiatives or come from government initiatives.


Nirmana ◽  
2022 ◽  
Vol 20 (2) ◽  
pp. 106-120
Author(s):  
Natalia Widiasari

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.


2021 ◽  
Author(s):  
◽  
Nathalie Weerasundara

<p>Corporate Social Responsibility (CSR) has increasingly become identified as a societal expectation of companies around the world. The concept has not only risen in significance, but its impacts and potential benefits have become widely recognised by the organisational literature as well as managers. As a result, the influence of CSR practices have been discussed in regards to the numerous stakeholders that hold a vested interest in a company. However, the literature has been predominantly focused on the influence of CSR on external stakeholders such as: shareholders, customers, Non-Governmental Organisations (NGOs) and the general public. As such, the attention attributed to the internal stakeholder group of employees, has been relatively underdeveloped. While focus on this area has begun to emerge throughout the literature, there continues to be a lack of attention given to the effects of CSR on an individual’s sense of belonging within the organisation. As a result, there is a lack of understanding on the nature and extent of this relationship within the existing literature.  This qualitative, interview-based study of fourteen respondents, presents results that provide a greater understanding of the relationship between CSR and an individual employee’s sense of belonging. The results uncover the consequences of an organisation’s CSR initiatives on its employees and discusses its influence over fostering a sense of belonging. The findings illustrate that significant impacts upon an employee’s sense of belonging include generating a sense of pride in the organisation, promoting bottom-up, employee-driven initiatives and establishing social relationships amongst colleagues. The findings also recognise the similarly unexplored potential for this influence on employee belonging to be negatively perceived should the value of CSR be overleveraged with external stakeholders. The development of a framework to present the linkages and interconnections between these ideas are able to generate greater understanding of the relationship.  The research concludes with practical implications for organisational management to recognise the influence and power to benefit its employees, and ultimately the wider entity, through the implementation of CSR. For a business strategy whose primary implications are concerned with the influence on external stakeholders, this study provides deeper understanding of the unexplored relationship between CSR policies and its influence over an individual employees sense of belonging.</p>


2014 ◽  
Vol 8 (2) ◽  
pp. 67 ◽  
Author(s):  
Rafeah Mat Saat ◽  
Mohamad Hisyam Selamat

Corporate Social Responsibility (CSR) is a concept that describes the relationship between company  and society. The way a company portrays corporate ethics and social initiatives can evoke strong positive reactions among consumers. The emergence of Internet creates a new communicating culture and gives an idea for a company to deliver their CSR message. Applying Media Richness Theory (MRT) in CSR message is believed could facilitate trust among consumer. Thus, this study aims to examine the impact of different level of CSR information richness with consumers trust towards the company. This study divides trust into three components that are competence, benevolence and integrity. An experimental design consisting of different levels of CSR information is selected (rich CSR information, lean CSR information and no CSR information as a control condition). The finding shows that rich CSR information has impacted on competence and integrity but not on benevolence. Result from this study is believed can assist companies in setting up their CSR communicating strategy in engaging consumers’ trust.


2020 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Rudi Pisteo ◽  
Fajar Sugianto ◽  
Sanggup Leonard Agustian

The concept of social and environmental responsibility or commonly referred to as corporate social responsibility continues to experience rapid development. Stakeholder theory provides new thinking related to the meaning of the concept of social and environmental responsibility in Indonesia with various stakeholder perspectives. Issues related to the meaning of corporate social and environmental responsibility at present based on laws and regulations need to be discussed in re-defining corporate social and environmental responsibility due to regulatory uncertainty caused by the spread of arrangements related to social and environmental responsibility in Indonesia . In Indonesia, the terms used in the laws and regulations are very diverse, in Indonesia the meaning of mandatory Corporate Social Responsibility develops from the concept of Corporate Social Responsibility which other countries or formerly voluntary. This study uses a normative juridical method and concept approach. In interpreting the concept of corporate social and environmental responsibility it needs to be understood that the responsibility of a company in carrying out social and environmental responsibility cannot be separated from the existence of corporate, legal, economic and environmental instruments.Konsep tanggung jawab sosial dan lingkungan atau biasa disebut dengan istilah corporate social responsibility terus mengalami perkembangan dengan pesat. Stakeholder theory memberikan pemikiran baru terkait dengan pemaknaan terhadap konsep dari tanggung jawab sosial dan lingkungan yang ada di Indonesia dengan berbagai perspektif pemangku kepentingan yang ada. Permasalahan terkait dengan pemaknaan tanggung jawab sosial dan lingkungan perusahaan pada saat ini berdasarkan peraturan perundang-undangan perlu di lakukan pembahasan dalam memaknai kembali tanggung jawab sosial dan lingkungan perusahaan dikarenakan ketidakpastian pengaturan yang diakibatkan oleh adanya penyebaran pengaturan terkait dengan tanggung jawab sosial dan lingkungan ini di Indonesia. Di Indonesia sendiri istilah yang digunakan dalam peraturan perundang-undanganya sangat beragam, di Indonesia pemaknaan terhadap Corporate Social Responsibility yang bersifat mandatory menjadi berkembang dari konsep Corporate Social Responsibility yang mana negara-negara lain atau dulunya bersifat voluntary. Penelitian ini menggunakan motode yuridis normatif dan pendekatan konsep. Dalam memaknai konsep dari tanggung jawab sosial dan lingkungan perusahaan perlu untuk dipahami bahwa tanggung jawab suatu perusahaan dalam menjalankan tanggung jawab sosial dan lingkungan tidak terlepas dari adanya instrumen perseroan, hukum, ekonomi dan lingkungan.


2021 ◽  
Author(s):  
◽  
Nathalie Weerasundara

<p>Corporate Social Responsibility (CSR) has increasingly become identified as a societal expectation of companies around the world. The concept has not only risen in significance, but its impacts and potential benefits have become widely recognised by the organisational literature as well as managers. As a result, the influence of CSR practices have been discussed in regards to the numerous stakeholders that hold a vested interest in a company. However, the literature has been predominantly focused on the influence of CSR on external stakeholders such as: shareholders, customers, Non-Governmental Organisations (NGOs) and the general public. As such, the attention attributed to the internal stakeholder group of employees, has been relatively underdeveloped. While focus on this area has begun to emerge throughout the literature, there continues to be a lack of attention given to the effects of CSR on an individual’s sense of belonging within the organisation. As a result, there is a lack of understanding on the nature and extent of this relationship within the existing literature.  This qualitative, interview-based study of fourteen respondents, presents results that provide a greater understanding of the relationship between CSR and an individual employee’s sense of belonging. The results uncover the consequences of an organisation’s CSR initiatives on its employees and discusses its influence over fostering a sense of belonging. The findings illustrate that significant impacts upon an employee’s sense of belonging include generating a sense of pride in the organisation, promoting bottom-up, employee-driven initiatives and establishing social relationships amongst colleagues. The findings also recognise the similarly unexplored potential for this influence on employee belonging to be negatively perceived should the value of CSR be overleveraged with external stakeholders. The development of a framework to present the linkages and interconnections between these ideas are able to generate greater understanding of the relationship.  The research concludes with practical implications for organisational management to recognise the influence and power to benefit its employees, and ultimately the wider entity, through the implementation of CSR. For a business strategy whose primary implications are concerned with the influence on external stakeholders, this study provides deeper understanding of the unexplored relationship between CSR policies and its influence over an individual employees sense of belonging.</p>


2019 ◽  
Vol 15 (2) ◽  
pp. 173
Author(s):  
Anas Nikoyan ◽  
La Ode Alwi ◽  
Yasnoni Yasnoni

ABSTRAKPT. ANTAM Tbk UBPN SULTRA merupakan perusahaan yang bergerak dalam bidang eksplorasi bahan-bahan tambang seperti nikel, emas dan perak, serta bauksit.Desa Hakatutobu  merupakan salah satu wilayah yang terdapat di Kecamatan Pomalaa Kabupaten Kolaka yang berada dekat dengan PT. ANTAM Tbk UBPN SULTRA. Tujuan dari penelitian ini adalah untuk mengetahui kinerja pemberdayaan masyarakat dalam program corporate social responsibility (CSR). penelitian ini menggunakan metode Sample Random Sampling denganpengambilan sampel secara acak,dengan populasinya adalah masyarakat Desa Hakatutobu yang berada dikawasan binaan perusahaan PT. ANTAM Tbk UBPN SULTRA yang berjumlah 303 kepala keluarga (KK). Penentuan sampel dilakukan menggunakan teknik probability sampling dengan mengambil batas toleransi kesalahan 10% dari jumlah populasi yaitu 75 KK sebagai responden penelitian.Metode analisis yang digunakan untuk memetekan hubungan antara tingkat kinerja dan tingkat kepentingan yaitu metode analisis IPA (Importance Performance Analysis). Hasil penelitian ini menunjukkan bahwa perusahaan PT. ANTAM Tbk UBPN SULTRA  melaksanakan   kinerja pemberdayaan masyarakat dalam program CSR sudah sangat baik.Dengan adanya pemberdayaan masyarakat ini ,diharapkan agar perusahaan terus memberikan keterampilan kepada masyarakat desa dengan  lebih baik,menempatkan masyarakat menjadi proaktif dalam menentukan arah kemajuan. Kata Kunci: Kinerja perusahaan, Pemberdayaan Masyarakat, Program CSR dan perusahaan PT. ANTAM Tbk UBPN SULTRA ABSTRACTPT. ANTAM Tbk UBPN SULTRA is a company engaged in the field of exploration of mining materials such as nickel, gold and silver, and bauxite. Hakatutobu Village is one of the areas found in Pomalaa District, Kolaka Regency, which is close to PT. ANTAM Tbk  UBPN  SULRTA. Thepurpose  of  this  research  is to know  the performance empowerment of society in Corporate Social Responsibility (CSR) program. In this research use method Sample Random Sampling with taking sample in a manner random, with population of society in theHakatutobu village is located inarea guided company PT.ANTAM Tbk UBPN SULTRA, which amounts to 303 head family (KK). Determination of the sample use probability sampling technique and take the limit tolerances of the error are 10% from total population 75 household as respondent research.The analytical method used to determine the relationship between performance levels and importance levels is the Importance Performance Analysis method.  The result of this research indicates that company PT. ANTAM Tbk UBPN SULTRA implemented empowerment society in program CSR is very good.  Presences of empowerment society expected that company can give skills to society better. Make society to be proactive in determine direction progress.          Keywords: Performance  Company,  Empowerment  Community,  CSR and Company        Programs PT. ANTAM Tbk UBPN SULTRA.


2005 ◽  
Vol 10 (18-19) ◽  
pp. 163-175 ◽  
Author(s):  
David Solano ◽  

Corporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.


2019 ◽  
Vol 51 (1) ◽  
pp. 145-156
Author(s):  
Aleksandra Zaleśna

The aim of this paper is to shed light on the relationship between ethical leadership and corporate social responsibility (CSR). A total of 185 part-time students from two business universities were surveyed. The respondents were asked to assess their managers as well as the activities of their companies related to CSR. The responses were provided on a five-point Likert type scale. The study reveals that the more a leader is ethical, the more a company is socially responsible. However, the strength of this relationship is moderate. Furthermore, the study reveals that 14.7–16.1% of the managers do not behave ethically, although their organizations can be described as socially responsible.


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