Value-Focused Thinking: Combining Product Development and Entrepreneurial Product-to-Market Strategies

2012 ◽  
Author(s):  
Bernd Neutschel ◽  
Olaf Gaus ◽  
Matthias G. Raith ◽  
Sándor Vajna
Keyword(s):  
Product Development ◽  
Business Plan ◽  
Innovative Product ◽  
Market Knowledge ◽  
Integrated Product Development ◽  
Business Plans ◽  
Product Innovations ◽  
Production Processes ◽  
Student Teams ◽  
Market Strategies

This paper examines how the generation of entrepreneurs 50+ should be addressed in order to raise their interest for improving their skills, and how young entrepreneurs and students can profit from the seniorpreneurs’ expertise in production processes and market knowledge as well as from their networks. To promote the promising synergies arising from the collaboration of young and elderly entrepreneurs a project was initiated that combines an integrated product development with business plan design support. Prospective entrepreneurs with industrial experience (seniorpreneurs) and innovative product ideas are matched with multidisciplinary student teams to generate a going-to-market prototype as a basis for starting new businesses. From the standpoint of research and development the balance is excellent with several promising product innovations and business plans for entrepreneurial implementation. The perspective of science and technology transfer demands an urgent desideratum to bring the accumulated value potential into the market.

Pelatihan Business Plan pada UMKM di Desa Koto Rendah Kecamatan Siulak Kabupaten Kerinci

2020 ◽  
Vol 2 (3) ◽  
pp. 129-132
Author(s):  
Musnaini Musnaini ◽  
Besse Wediawati ◽  
Zulfina Adriani ◽  
Rts Ratnawati ◽  
Dessy Elliyana
Keyword(s):  
Business Models ◽  
Joint Venture ◽  
Business Plan ◽  
Agricultural Products ◽  
Knowledge And Skills ◽  
Business Plans ◽  
Medium Enterprises

Usaha Mikro Kecil Menengah (UMKM) yang berada di Desa Koto rendah, Kecamatan Siulak, Kabupaten Kerinci adalah bentuk Kelompok Usaha Bersama (KUBE) dari ibu-ibu rumah tangga yang mempunyai usaha bisnis dalam kuliner, pembibitan, pengolahan hasil pertanian dan perkebunan sekitar yang mereka miliki maupun penduduk setempat. Kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan dan keterampilan mengenai kemampuan untuk melakukan perencanaan bisnis (Business Plan). Selain itu, untuk memberikan peningkatan keterampilan dalam merencanakan bisnis menggunakan bisnis model. Metode yang akan digunakan untuk mencapai tujuan tersebut adalah dengan pelatihan dan pendampingan membuat rencana bisnis dalam lembar kerja bisnis model canvas.Kata Kunci : UMKM, KUBE Business PlanABSTRACTSmall and Medium Enterprises (MSMEs) located in Koto low Village, Siulak Sub-District, Kerinci Regency is a form of Joint Venture Group (KUBE) of housewives who have business ventures in culinary, nursery, processing of agricultural products and plantations. This devotional activity is to improve knowledge and skills regarding the ability to making a Business Plan. In addition, to provide improved skills in businesses plan using business models. The method that will be used to achieve that goal is by training and mentoring business plans in canvas model business worksheets.Kata Kunci : UMKM, KUBE Business Plan

Business Plan Schritt für Schritt

2020 ◽  
Author(s):  
Serge Ragotzky ◽  
Frank-Andreas Schittenhelm ◽  
Süleyman Torasan
Keyword(s):  
Business Plan ◽  
Business Plans

Konkurrenzanalysen, Verkaufsprognosen, Finanzierungsformen – Einen Business Plan zu erstellen ist gar nicht so einfach. Dieses Buch stellt Schritt für Schritt die wichtigsten Punkte für die Erstellung eines Business Plans vor: von der Planung über das Marketing bis hin zur Finanzierung. Die praxisnahe Umsetzung des Business Plans wird durch Fallstudien und Excel-Sheets unterstützt. Diese Wechselwirkung von theoretischem Wissen und praktischer Anwendung macht die BWL als Ganzes so reizvoll. Dies gilt vor allem für die Erstellung von Business Plänen, da hier nahezu alle für unternehmerische Entscheidungen relevanten Aspekte berücksichtigt werden. Dieses Buch richtet sich sowohl an Studierende, die eine Hilfestellung im Rahmen einer entsprechenden Lehrveranstaltung benötigen, als auch an Praktiker, die einen Business Plan selbst erstellen müssen.

scholarly journals Exploitation Policy in the Aspect of Industry 4.0 Concept – Overview of Selected Research

2018 ◽  
Vol 1 (1) ◽  
pp. 353-359
Author(s):  
Anna Timofiejczuk ◽  
Jaroslaw Brodny ◽  
Andrzej Loska
Keyword(s):  
Decision Making ◽  
Product Development ◽  
Industry 4.0 ◽  
Maintenance Management ◽  
Research Results ◽  
Production Processes ◽  
Decision Making Processes ◽  
Technical Systems

Abstract The article is a review of completed research on developed and implemented innovative and technologically advanced technical systems. According to the Industry 4.0 concept they can have a significant impact on the efficiency of production processes and product development. In this perspective, the key aspect seems to be maintenance management of technical systems, realized both in the operate phase as well as during service and repair works. There were discussed research results of authors and developed application solutions supporting decision-making processes, in terms of three main periods of realization of exploitation processes: short, medium and long-term.

scholarly journals Transferring an Interdisciplinary Student Product Development Project to Full Online Conduction

2021 ◽  
Vol 15 (3) ◽  
pp. 410-416
Author(s):  
Patrick Herstätter ◽  
Andreas Kohlweiss ◽  
Maria Hulla ◽  
Christian Ramsauer
Keyword(s):  
Product Development ◽  
Product Innovation ◽  
Development Project ◽  
Project Based Learning ◽  
Close Connection ◽  
Industrial Management ◽  
Student Teams ◽  
Product Development Project ◽  
Critical Phase ◽  
Development Course

"Product Innovation" is a 7-month product development course, conducted at the Institute of Innovation and Industrial Management with international and interdisciplinary student teams. A close connection and interaction between industry, students and research has been an important part of this project-based learning course. Due to the COVID19 pandemic and the worldwide occurring lockdowns, students were not able anymore to interact and conduct their projects in the proven manner. Being in a critical phase of the project, the course concept had to be reorganized and transferred to online conduction by using computer supported collaboration work within a few days. Both observations and surveys were used to compare changes in student´s behaviour and results of the project. This paper will describe 1) the original situation and course concept, 2) show how the course was transformed to online conduction, 3) describe the observations made and 4) analyse how the students experienced the transformation.

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