Assessing Functional and Shape Differentiation Within a Family of Products

2008 ◽  
Author(s):  
Fabrice Alizon ◽  
Jing Fu ◽  
Timothy W. Simpson ◽  
Sanjay B. Joshi ◽  
Steven B. Shooter
Keyword(s):  
Product Differentiation ◽  
Product Family ◽  
Shape Index ◽  
Functional Differentiation ◽  
Competitive Advantages ◽  
Product Lines ◽  
Two Indices ◽  
And Performance ◽  
Shape Differentiation

Market differentiation strategies must identify competitive advantages when offering a line of products varying in features, price, quality, and/or aesthetics. Although this concept is well-known, many companies still have difficulties positioning their own products within their own product lines and against competitors. Few approaches combine two or more facets to answer the product differentiation problem. In this study, two novel indices are proposed to audit shape and functional differentiation within a family of products. The shape index appraises the shape similarity between the products upon digitization, while the functional assessment is based on functions characteristics of the product. Customers’ perception data is obtained experimentally and compared to these indices to validate the result. Pairs of products are evaluated, and the average scores are considered as the indices for a product family. A case study illustrates the usage of these two indices and performance of these tools as well. This approach can be used during detailed studies as well as early stages of the design process to help validate product family positioning.

scholarly journals ANALYSIS OF THE IMPLEMENTATION OF PRICE STRATEGIES AND PRODUCTS DIFERENTIATION IN COMPETITIVE ADVANTAGES (Case Study in Sekolah Alam Purwakarta)

2020 ◽  
Vol 4 (1) ◽  
pp. 11-21
Author(s):  
Rahma Ngaisah ◽  
Rina Nurhayati ◽  
Ayi Nurbaeti
Keyword(s):  
Product Differentiation ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Pricing Strategy ◽  
Educational Institutions ◽  
Competitive Advantages ◽  
Student Needs ◽  
Pricing Policy ◽  
Price Strategies

The purpose of this research are to know the price strategies of competitive advantaes that is adopted at the Sekolah Alam Purwakarta and how Sekolah Alam Purwakarta presents products differentiation in provding education that is conceptualized according to student needs. The approach of this research uses a qualitative approach. Which is a descriptive study and tends to use analysis with an inductive approach. The competitive advantage strategies applied for educational institutions through the Sekolah Alam Purwakarta pricing strategy involves various parties from Yasasan, Schools, and Parents, and has a pricing policy that is in accordance with government policy, a pricing channel that involves committees as parents' representatives , a clear factor so that price changes can be accounted for, as well as obstacles that have a solution. The second adventage are presenting product differentiation in the form of typical programs. That are morning activity, outbond, home visit, bussines day, fun advanture (camping/ tracking), farming, cooking spesial events, experiments, aquaplays, educational visits, lunches, midday prayers, suttle using companion teacher, trash bank, interships, and backpackers.

scholarly journals Examining networked NGO services: reconceptualising value co-creation

2018 ◽  
Vol 38 (7) ◽  
pp. 1540-1561 ◽  
Author(s):  
Bernadette Best ◽  
Sandra Moffett ◽  
Claire Hannibal ◽  
Rodney McAdam
Keyword(s):  
Service Provision ◽  
Competitive Advantages ◽  
Structured Interviews ◽  
Content Type ◽  
Service Contracts ◽  
Multiple Data ◽  
And Performance ◽  
And Function ◽  
Internal Stakeholders

Purpose The purpose of this paper is to explain how value is co-created in a many-to-many (MTM) context. The authors use a case study of a non-governmental service delivery consortium engaging multiple actors to examine how value is co-created beyond the buyer-supplier dyad. Design/methodology/approach An explanatory case study of a consortium of seven UK non-governmental organisations (NGOs) delivering public service contracts is presented. Multiple data collection methods are combined; semi-structured interviews (n=30) and focus groups with internal stakeholders (n=5), participant observations (n=4) and document analysis. Findings The authors use three illustrative empirical examples to show how different sources, types, enablers and mechanisms of VCC are evident during service provision activities. The findings show how different service provision activities utilise different dimensions, leading the authors to suggest that dimensions of VCC may be context dependent. Research limitations/implications As consortia differ in their context and function, the findings may not be generalisable. Nevertheless, they provide specific examples of sources, types, enablers and mechanisms of value co-creation (VCC) that may be applicable to private, public and NGOs. Practical implications Understanding how value is co-created with multiple stakeholders can offer competitive advantages likely to lead to improved sustainability, impact and performance. Originality/value The empirical study offers a reconceptualisation of VCC in a MTM context. The paper combines disparate perspectives of VCC to offer a more holistic perspective.

Assessing and Increasing Product and Family Differentiation in the Market

2006 ◽  
Author(s):  
Fabrice Alizon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson
Keyword(s):  
Product Differentiation ◽  
Product Family ◽  
Global Market ◽  
Product Function ◽  
The Family ◽  
Single Use ◽  
And Function ◽  
Differentiation Index ◽  
Family Differentiation

To help guarantee profit and stability in today’s global market, companies must focus on the differentiation of their products. Successfully differentiated products will attract customers, generate revenue and benefit the brand image, whereas a banal product can lose money and leave a bad impression in the market. Many large companies have recently lost significant market share in part due to poor product differentiation. This paper introduces four indices to assess this differentiation at two levels—family and market—based on product function and function attributes. At the family level, the Product Differentiation Index (PDI) assesses the differentiation between a product and other products in the rest of the family and also the differentiation within the family. At the market level, the Family Differentiation Index (FDI), Family Coverage Index (FCI), and Family Un-coverage Index (FUI) assess the differentiation, the coverage, and the un-coverage of a family with another, and/or with the rest of the market, respectively. These indices help designers and marketers evaluate the positioning of their products and support product family planning. A case study involving two competitive single-use camera families is presented.

Theoretizing A New Sustainable Business Event: Extension of Mair and Jago Model

2015 ◽  
Vol 3 (2) ◽  
pp. 55
Author(s):  
Norol Hamiza Zamzuri ◽  
Khairil Wahidin Awang ◽  
Yuhanis Abdul Aziz ◽  
Zaiton Samdin
Keyword(s):  
Social Impact ◽  
Geographical Area ◽  
Infrastructure Development ◽  
Structured Interviews ◽  
Sustainable Business ◽  
Knowledge Resources ◽  
Business Events ◽  
And Performance ◽  
Event Based

The growth of the event sector is underpinned by the demand of organizing a business event.  Thus, it leads to an increase in economic and social impact. However, the problems from the growth of this sector potentially results from the use of several event materials, transportation and infrastructure development.  Organizing a green event is seen as one of the strategies to reduce the environmental impact.  Therefore, the aim of this paper is to explore the issues involved throughout the process of greening an event by applying Mair and Jago Model.  Semi-structured interviews were conducted with event managers from six Malaysia business event companies that encourage green practices during their event.  Findings suggest that impact, initiative, support and performance motivates event organizers in organizing a green event.  It has also been found that knowledge, resources and behaviour are the barriers faced by event organizers throughout the process of organizing a green event.  Based on the findings it appears that two important factors have emerged from the data collection and analysis that showed a deviation from the Mair and Jago Model, namely “impact” for the motivation element and “support” for the barrier element.  The main limitation of this study was the scope of the study; as it only focuses on business events.  However, as the main purpose of this study is to explore the issues of organizing a green event, it has been found that there are other issues need to be explored in other contexts and geographical area.  Apart from this, as this is a case study, it can only replicate according to the circumstances of this case study. However, this study can be generalized in terms of the theory that has emerged from it.  It is suggested that further research should explore more issues in other contexts and geographical areas. 

Research on the Design and Extraction of Vehicle Brand Form Gene

2013 ◽  
Vol 483 ◽  
pp. 497-501
Author(s):  
Xiao Li Chen ◽  
Xiang Li
Keyword(s):  
Product Family ◽  
Essential Elements ◽  
Product Diversification ◽  
Design Concept ◽  
Brand Value ◽  
Design Features ◽  
Modern Enterprise

Product family is a series of products with similar characteristics. It is a strategy used by modern enterprise to achieve product diversification with limited development, manufacturing and service. Product DNA is the design commonality of enterprises product family, it is distinctive and aesthetic by reflecting the company's brand value and design concept, in addition ,it include some essential elements such as form, color, material and composition. This paper introduces the methods of drawing product DNA and analysing the relevance of design features to brand style by case study.

scholarly journals Laboratory-Scale Processing and Performance Assessment of Ti–Ta High-Temperature Shape Memory Spring Actuators

2021 ◽  
Author(s):  
A. Paulsen ◽  
H. Dumlu ◽  
D. Piorunek ◽  
D. Langenkämper ◽  
J. Frenzel ◽  
...  
Keyword(s):  
High Temperature ◽  
Shape Memory ◽  
Detrimental Effect ◽  
Wire Drawing ◽  
Fast Heating ◽  
Heating And Cooling ◽  
Arc Melting ◽  
Ω Phase ◽  
And Performance

AbstractTi75Ta25 high-temperature shape memory alloys exhibit a number of features which make it difficult to use them as spring actuators. These include the high melting point of Ta (close to 3000 °C), the affinity of Ti to oxygen which leads to the formation of brittle α-case layers and the tendency to precipitate the ω-phase, which suppresses the martensitic transformation. The present work represents a case study which shows how one can overcome these issues and manufacture high quality Ti75Ta25 tensile spring actuators. The work focusses on processing (arc melting, arc welding, wire drawing, surface treatments and actuator spring geometry setting) and on cyclic actuator testing. It is shown how one can minimize the detrimental effect of ω-phase formation and ensure stable high-temperature actuation by fast heating and cooling and by intermediate rejuvenation anneals. The results are discussed on the basis of fundamental Ti–Ta metallurgy and in the light of Ni–Ti spring actuator performance.

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