A Product Platform Development Method Using QFD

Author(s):  
Jaeil Park ◽  
Dongmin Shin

Quality Function Deployment (QFD) was initially developed to aid in designing a quality product by interconnecting customer needs in a market segment with technical requirements. Although it assists in improving product quality, it does not have a function to examine technical requirements across the major market segments serviced by a company’s product lines and to aid in developing product platform concepts. In this paper, we present a product platform development method using QFD that aids in developing platform concepts as well as improving the understanding of product family design. This method includes platform planning and platform concept exploration. Platform planning describes the extent to which a variety of products share common components, and platform concepts then are explored, which are the arrangement of common components. This paper uses an electric razor example to illustrate the proposed method.

2016 ◽  
Vol 23 (3) ◽  
pp. 623-635 ◽  
Author(s):  
Meng Zhang ◽  
Guo-xi Li ◽  
Jian-ping Cao ◽  
Jing-zhong Gong ◽  
Bao-zhong Wu

Author(s):  
Lawrence P. Chao ◽  
Kosuke Ishii

Organizations that seek long-term success no longer depend on just one product but rather a platform of products that target key markets. Time-to-market pressures and globally distributed engineering design environments demand support through life-cycle models, particularly in the early stages of product development, for an effective product platform. Product definition and structured processes such as gate models are necessary in platform design for organizations to focus their effort on developing families of products that share common components and technology. This paper discusses conventions and research directions in different industries, describes methods in use, and explains a roadmap for product platform development. Case studies of laser printer, industrial robot, and AC motor drive controller platform development further explore challenges in platform design and the role of gate models. The paper concludes with gate model lessons and proposed work to further this research including decision analytic and system approaches.


2015 ◽  
Vol 12 (01) ◽  
pp. 1550001 ◽  
Author(s):  
Peter E. Harland ◽  
Haluk Yörür

Introducing "product platforms" in companies to achieve competitive advantages, like decreased costs and increased product variety, is a widely recognized strategy in research and industry. Nevertheless, there are certain challenges involved in developing product platforms. In order to address this complexity, we focus on the decision-making perspective of platform development in this paper. Based on a systematic literature review, we identify the decisions in product platform development projects (PPDP) and categorize them. We identified 21 decisions that are made within PPDP, which represent a greater scope of decisions than presented in the literature sources reviewed. The plausibility of these platform project decisions is illustrated with a case study of a perennial platform development project within the automotive supply industry. While most of the literature sources only mention very few decisions, the case study shows the complexity and high number of decisions required for an actual PPDP. In addition, it also recognizes all of the prior reviews of the decisions identified. Unlike in the literature, the decisions in the case study were made over a certain period of time. Therefore, we propose that the dynamics of the decision-making process in PPDP have to be taken into account. The set of PPDP decisions identified will help project managers to structure future PPDPs better and support researchers in building related product platform models.


2012 ◽  
Vol 21 (1) ◽  
pp. 65-83 ◽  
Author(s):  
Christoffer E Levandowski ◽  
Daniel Corin-Stig ◽  
Dag Bergsjö ◽  
Anders Forslund ◽  
Ulf Högman ◽  
...  

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