Toward an Information Management Infrastructure for Product Family Planning and Mass Customization

Author(s):  
Steven B. Shooter ◽  
Timothy W. Simpson ◽  
Soundar R. T. Kumara ◽  
Robert B. Stone ◽  
Janis P. Terpenny

Complex new product development requires numerous decisions by many individuals and groups, which are often geographically and temporally distributed. There is a need to share and coordinate distributed resources and synchronize decisions, and recent advances in information technology (IT) pose an untapped potential for assisting in the capture, storage, retrieval and facilitated use of product development information. We exploit IT to address this problem through the proposed approach to Product Family Planning. By sharing assets such as components, processes and knowledge across a family of products, companies can efficiently develop differentiated products and increase the flexibility and responsiveness of their product realization process. In this paper we describe our recent efforts in realizing an information management infrastructure for product family planning and platform customization. In particular, we focus on three current research thrusts to identify product platform leveraging strategies to support future product family planning: (1) an evolutionary approach to product platforming, (2) a bottom-up approach to product platforming, and (3) industry-based platform case studies. Future research directions are also outlined.

Author(s):  
Mitchell M. Tseng ◽  
Jianxin Jiao

Abstract Mass customization is becoming an important agenda in industry and academia alike. This paper deals with mass customization from a product development perspective. A framework of design for mass customization (DFMC) by developing product family architecture (PFA) is presented. To deal with tradeoffs between diversity of customer requirements and reusability of design and process capabilities, DFMC advocates shifting product development from designing individual products to designing product families. As the core of DFMC, the concept of PFA is developed to assist different functional departments within a manufacturing enterprise to work together cohesively. A PFA describes variety and product families and performs as a generic product platform for product differentiation in which individual customer requirements can be satisfied through systematic decisions of developing product variants. Based on such a PFA, the DFMC framework provides a unifying integration platform for synchronizing market positioning, soliciting customer requirements, increasing reusability, and enhancing manufacturing scale of economy across the entire product realization process.


2017 ◽  
Vol 11 (4) ◽  
pp. 582-598 ◽  
Author(s):  
Yu Li ◽  
En Xie ◽  
Lulu Cheng

Purpose The effect of market orientation (MO) on new product development (NPD) has been widely discussed in recent research. This paper aims to summarize the theoretical and empirical literature in this field from 1990 to 2016. Design/methodology/approach A total of 89 papers were published in 15 top management journals over this period of nearly 30 years. Forty-one papers are identified as major research and recognized as five main streams by an approach of inductive. Findings Conclusions regarding trends in the literature on MO–NPD relationship and surfacing future research directions were drawn. Practical implications Managers can take a better understanding of the concept of MO. Moreover, they can find some approach to promote their firms’ NPD. Furthermore, they should keep in mind that MO’s effect on NPD may depend on different factors, and different types of MO may lead to different types of NPD. In addition, this paper provides researchers with systematic understanding of the literature in this area, and future research directions. Originality/value This is the novel paper to systematically review the literature on the effect of MO on NPD, and the first to classify the studies into five streams which provides clear directions for future research.


2021 ◽  
Author(s):  
Emelia Delaney ◽  
Wei Liu

Abstract The aim of sustainability is to fulfil the needs of current generations without compromising the needs of future generations. It is also a rising area of concern within industry, it is therefore important that graduate designers are equipped with the skills to accommodate sustainability issues as well as demands from industry. Additionally, the product design stage during New Product Development has been identified to have the greatest impact on the sustainability of the entire product, however how educated designers are on the topic of sustainability is unclear. An initial literature review has been conducted to investigate design education on sustainability as well as teaching styles. Following this the study identifies and reviews UK Product Design courses to establish the current status of sustainability integration in higher education. The exploration into university prospectuses has found that around half of UK universities implement sustainability in some way, however there are limited courses which dedicate specific modules to sustainability. Additionally, links with industry and accreditation organizations between UK product design courses have been confirmed, but there is no definite information to suggest that the universities use this to aid in the implementation sustainability education. From this review future research directions have been outlined.


2019 ◽  
Vol 22 (2) ◽  
pp. 257-280
Author(s):  
Wassim J. Aloulou

PurposeThe purpose of this paper is to investigate the relationships between strategic orientations as well as the role played by them to impact the performance of industrial firms.Design/methodology/approachThe paper formulates some hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 292 randomly selected firms operating in several industrial sectors in the Kingdom of Saudi Arabia.FindingsThe findings of this study showed the importance of these strategic orientations in enhancing the performance of Saudi industrial firms and emphasized the mediating role of entrepreneurial orientation in the relationships of market orientation and technology orientation to new product development performance and firm performance.Research limitations/implicationsThe study discusses the findings and advances certain limitations and research and managerial implications for future research avenues. It proposes some recommendations to help Saudi firms to choose more than one orientation simultaneously and adopt an appropriate configuration of orientations. Future research has to consider the interplay between these strategic orientations and the impacts of environmental turbulence in terms of market and technology turbulence on strategic orientations – performance relationship.Practical implicationsThe study suggests that managers of Saudi industrial firms should utilize a mix of aspects from several strategic orientations such as market and technology through entrepreneurial capabilities and resources that enhance higher levels of performance.Originality/valueThis study contributes to the literature on entrepreneurship and strategic management by showing the reliability of scales used and the confirmatory of the factor structure. It also contributes to business practices by showing the importance for Saudi firms to combine different strategic orientations and provide more attention to the interplay of these orientations in order to perform better in such a transitional context.


2021 ◽  
Vol 54 (3-4) ◽  
pp. 197-206
Author(s):  
Zoran Najdanović ◽  
Natalia Tutek

Successful information management is big challenge for any organization. In this paper the emphasis is on information management in new product development in bank. Under strong pressure from competition and new technological changes, as well as the turbulent changes in the environment, financial institutions must continuously develop new products and services. In order to make the services more interesting to the users, it is necessary to collect data about the users, their wishes and preferences. The data should then be converted into useful information that will result with developing the right product or service that users will recognize as necessary. Products become personalized, user-friendly, and the emphasis is on the importance of long-term company relationships with customers. Only with well-organized information, managers can make the right business decisions and companies can react in time to market changes. When creating their strategy, successful companies analyze and identify elements that significantly contribute to creating a competitive advantage and ensuring long-term growth and development. The paper presents an empirical research of customer preferences which lead to new product development in bank.


Author(s):  
Vance D. Browne

Abstract The process by which new products are brought to market — the product realization process, or PRP — can be introduced in engineering design education. In industry, the PRP has been evolving to concurrent engineering and product teams. The PRP includes components such as concept generation, analysis, manufacturing process development and customer interaction. Also, it involves the sequencing of the components and their connections which includes teamwork, project planning, meetings, reports and presentations. A capstone senior engineering project, along with classroom lectures and presentations can be structured to provide knowledge and experience to the students in many of the PRP components and the connections. This paper will give an overview of the PRP and a project/lecture structure at the author’s university. The instructor recently joined the academic ranks after years in industry with responsibility for directing product development and R&D and for leading product development teams.


Author(s):  
Siva Chaitanya Chaduvula ◽  
Adam Dachowicz ◽  
Mikhail J. Atallah ◽  
Jitesh H. Panchal

Developments in digital technology and manufacturing processes have expanded the horizon of designer innovation in creating products. In addition to this, real-time collaborative platforms help designers shorten the product development cycle by enabling collaborations with domain experts from concept generation to product realization and after-market. These collaborations are extending beyond enterprise and national boundaries, contributing to a growing concern among designers regarding the security of their sensitive information such as intellectual property (IP) and trade secrets. The source of such sensitive information leaks could be external (e.g., hacker) or internal (e.g., disgruntled employee) to the collaboration. From a designer's perspective, this fear can inhibit participation in a collaboration even though it might result in better products or services. In this paper, we aim to contextualize this evolving security space by discussing various security practices in digital domains, such as encryption and secret sharing, as well as manufacturing domains, such as physically unclonable function (PUF) and physical part watermarking for anticounterfeiting and tamper evidence purposes. Further, we classify these practices with respect to their performance against different adversarial models for different stages in product development. Such a classification can help designers to make informed decisions regarding security practices during the product realization process.


Author(s):  
Jyotirmaya Nanda ◽  
Timothy W. Simpson ◽  
Steven B. Shooter ◽  
Robert B. Stone

A flexible information model for systematic development and deployment of product families during all phases of the product realization process is crucial for product-oriented organizations. In this paper we propose a unified information model to capture, share, and organize product design contents, concepts, and contexts across different phases of the product realization process using a web ontology language (OWL) representation. Representing product families by preconceived common ontologies shows promise in promoting component sharing while facilitating search and exploration of design information over various phases and spanning multiple products in a family. Three distinct types of design information, namely, (1) customer needs, (2) product functions, and (3) product components captured during different phases of the product realization process, are considered in this paper to demonstrate the proposed information model. Product vector and function component mapping matrices along with the common ontologies are utilized for designer-initiated information exploration and aggregation. As a demonstration, six products from a family of power tools are represented in OWL DL (Description Logic) format, capturing distinct information needed during the various phases of product realization.


Author(s):  
Mohamed E. M. El-Sayed

The term Product realization is usually used to describe the physical realization of a product in the product development cycle. Therefore, the term may or may not include conceptualization and design phases. Considering that product realization means bringing a product to reality, it is important to study the concept of reality to understand the role of conceptualization, design, and manufacturing in product realization. In this paper, the concept of reality is expanded to include the perceptual and virtual realities as integral parts of the product realization process. This paper discusses the three phases of realization and their interactions. It also addresses the key roles of conceptualization, design and manufacturability in the realization process. To illustrate the concepts, presented in the paper, some examples are included.


Author(s):  
Hyeji Kim ◽  
Jing Chen ◽  
Euiyoung Kim ◽  
Alice M. Agogino

Conjoint analysis has proven to be a useful method for decomposing and estimating consumer preference for each attribute of a product or service through evaluations of sets of different versions of the product with varying attribute levels. The predictive value of conjoint analysis is confounded, however, by increasing market uncertainties and changes in user expectations. We explore the use of scenario-based conjoint analysis in order to complement qualitative design research methods in the early stages of concept development. The proposed methodology focuses on quantitatively assessing user experiences rather than product features to create experience-driven products, especially in cases in which the technology is advancing beyond consumer familiarity. Rather than replace conventional conjoint analysis for feature selection near the end of the product development cycle, our method broadens the scope of conjoint analysis so that this powerful measurement technique can be applied in the early stage of design to complement qualitative research and drive strategic directions for developing product experiences. We illustrate on a new product development case study of a flexible wearable for parent-child communication and tracking as an example of scenario-based conjoint analysis implementation. The results, limitations, and findings are discussed in more depth followed by future research directions.


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