Approach for Importance–Performance Analysis of Product Attributes From Online Reviews

2021 ◽  
Vol 143 (8) ◽  
Author(s):  
Junegak Joung ◽  
Harrison M. Kim
Keyword(s):  
Neural Network ◽  
Performance Analysis ◽  
Sentiment Analysis ◽  
High Performance ◽  
Latent Dirichlet Allocation ◽  
Online Reviews ◽  
Product Attributes ◽  
Ibm Watson ◽  
Promising Source

Abstract The importance–performance analysis (IPA) is a widely used technique to guide strategic planning for the improvement of customer satisfaction. Compared with surveys, numerous online reviews can be easily collected at a lower cost. Online reviews provide a promising source for the IPA. This paper proposes an approach for conducting the IPA from online reviews for product design. Product attributes from online reviews are first identified by latent Dirichlet allocation. The performance of the identified attributes is subsequently estimated by the aspect-based sentiment analysis of IBM Watson. Finally, the importance of the identified attributes is estimated by evaluating the effect of sentiments of each product attribute on the overall rating using an explainable deep neural network. A Shapley additive explanation-based method is proposed to estimate the importance values of product attributes with a low variance by combining the effect of the input features from multiple optimal neural networks with a high performance. A case study of smartphones is presented to demonstrate the proposed approach. The performance and importance estimates of the proposed approach are compared with those of previous sentiment analysis and neural network-based method, and the results exhibit that the former can perform IPA more reliably. The proposed approach uses minimal manual operation and can support companies to take decisions rapidly and effectively, compared with survey-based methods.

scholarly journals AN AUTOMATED METHOD TO CONDUCT IMPORTANCE-PERFORMANCE ANALYSIS OF PRODUCT ATTRIBUTES FROM ONLINE REVIEWS - AN EXTENSION WITH A CASE STUDY

2021 ◽  
Vol 1 ◽  
pp. 417-426
Author(s):  
Kangcheng Lin ◽  
Harrison Kim
Keyword(s):  
Performance Analysis ◽  
Latent Dirichlet Allocation ◽  
Product Information ◽  
Online Reviews ◽  
Product Attributes ◽  
Attribute Importance ◽  
Online Data ◽  
Automated Method ◽  
Ibm Watson

AbstractWith the growth of online marketplaces and social media, product designers have been seeing an exponential growth of data available, which can serve as an extremely valuable source of information communicated from customers without geographical limitations. The data will reveal customers’ preferences, which can be expensive and slow to obtain via traditional methods such as survey and questionnaires. While existing methods in the literature have been proposed to extract product information and make inference from online data, they have limitations, especially in providing reliable results and in dealing with data sparsity. Therefore, this paper proposes a method to conduct an Important-performance analysis from online reviews. The major steps of this method involve using latent Dirichlet allocation (LDA) to identify product attributes, using IBM Watson Natural Language Understanding tool to perform aspect-based sentiment analysis, and using XGBoost model to infer product attribute importance from the collected dataset. In our case study, we have collected over 150,000 text reviews of more than 3,000 laptops from Amazon.

Importance-Performance Analysis of Product Attributes Using Explainable Deep Neural Network From Online Reviews

2020 ◽  
Author(s):  
Junegak Joung ◽  
Harrison M. Kim
Keyword(s):  
Neural Network ◽  
Performance Analysis ◽  
Network Architecture ◽  
Deep Neural Network ◽  
Online Reviews ◽  
Product Attributes ◽  
Neural Network Architecture ◽  
Single Neural Network

Abstract Importance-performance analysis (IPA) is a technique used to understand customer satisfaction and improve the quality of product attributes. This study proposes an explainable deep-neural-network-based method to carry out IPA of product attributes from online reviews for product design. Previous works used shallow neural network (SNN)-based methods to estimate importance values, but it was unclear whether the SNN is an optimal neural network architecture. The estimated importance has high variability by a single neural network from a training set that is randomly selected. However, the proposed method provides importance values with a lower variance by improving the importance estimation of each product attribute in the IPA. The proposed method first identifies the product attributes and estimates their performance. Then, it infers the importance values by combining explanations of the input features from multiple optimal neural networks. A case study on smartphones is used herein to demonstrate the proposed method.

scholarly journals A Method of Product Selection Based on Online Reviews

2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Xia Liang ◽  
Jie Guo ◽  
Yan Sun ◽  
Xiaoxiao Liu
Keyword(s):  
Sentiment Analysis ◽  
Rapid Development ◽  
Online Reviews ◽  
Product Attributes ◽  
Product Selection ◽  
Inverse Document Frequency ◽  
Roulette Wheel Selection ◽  
Document Frequency ◽  
Criteria Importance

With the rapid development of information technology and market economy, global e-commerce platform develops rapidly. Recently, online reviews are widely available on e-commerce platforms to express customers’ experience of products. When ranking alternative products based on online reviews, how to make full use of the information in online reviews to represent the sentiment analysis results of online reviews is an important prerequisite for decision analysis. To this end, we propose a method for measuring the time utility and support utility of online reviews. Then a method for representing the sentiment analysis results of online reviews in the form of linguistic distribution is proposed. In addition, in view of the attributes and their weights being unknown, we propose a method for extracting product attributes from online reviews by using the Term Frequency-Inverse Document Frequency (TF-IDF) algorithm; and the objective weights of attributes are determined through the Criteria Importance through Intercriteria Correlation (CRITIC) method. Additionally, in order to highlight the differences between the alternatives, the roulette wheel selection algorithm is first used to randomly select product attributes. Then the alternative products can be ranked by the extended Multi-Attributive Border Approximation area Comparison (MABAC) method with mixed information. Finally, we illustrate the applicability of the proposed method through a case study of selecting a 5G mobile phone and simulation experiment.

Automated Keyword Filtering in LDA for Identifying Product Attributes from Online Reviews

2020 ◽  
pp. 1-10
Author(s):  
Junegak Joung ◽  
Harrison M. Kim
Keyword(s):  
Product Design ◽  
Topic Modeling ◽  
Latent Dirichlet Allocation ◽  
Online Reviews ◽  
Previous Method ◽  
Product Attributes ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Dirichlet Allocation

Abstract Identifying product attributes from the perspective of a customer is essential to measure the satisfaction, importance, and Kano category of each product attribute for product design. This paper proposes automated keyword filtering to identify product attributes from online customer reviews based on latent Dirichlet allocation. The preprocessing for latent Dirichlet allocation is important because it affects the results of topic modeling; however, previous research performed latent Dirichlet allocation either without removing noise keywords or by manually eliminating them. The proposed method improves the preprocessing for latent Dirichlet allocation by conducting automated filtering to remove the noise keywords that are not related to the product. A case study of Android smartphones is performed to validate the proposed method. The performance of the latent Dirichlet allocation by the proposed method is compared to that of a previous method, and according to the latent Dirichlet allocation results, the former exhibits a higher performance than the latter.

Convolutional Neural Network for Customer’s Opinion on Amazon Products

2019 ◽  
Vol 8 (3) ◽  
pp. 6634-6643 ◽  
Keyword(s):  
Neural Network ◽  
Convolutional Neural Network ◽  
Sentiment Analysis ◽  
Latent Dirichlet Allocation ◽  
Opinion Mining ◽  
Text Documents ◽  
Customer Churn ◽  
Learning Classifier ◽  
Review Spam

Opinion mining and sentiment analysis are valuable to extract the useful subjective information out of text documents. Predicting the customer’s opinion on amazon products has several benefits like reducing customer churn, agent monitoring, handling multiple customers, tracking overall customer satisfaction, quick escalations, and upselling opportunities. However, performing sentiment analysis is a challenging task for the researchers in order to find the users sentiments from the large datasets, because of its unstructured nature, slangs, misspells and abbreviations. To address this problem, a new proposed system is developed in this research study. Here, the proposed system comprises of four major phases; data collection, pre-processing, key word extraction, and classification. Initially, the input data were collected from the dataset: amazon customer review. After collecting the data, preprocessing was carried-out for enhancing the quality of collected data. The pre-processing phase comprises of three systems; lemmatization, review spam detection, and removal of stop-words and URLs. Then, an effective topic modelling approach Latent Dirichlet Allocation (LDA) along with modified Possibilistic Fuzzy C-Means (PFCM) was applied to extract the keywords and also helps in identifying the concerned topics. The extracted keywords were classified into three forms (positive, negative and neutral) by applying an effective machine learning classifier: Convolutional Neural Network (CNN). The experimental outcome showed that the proposed system enhanced the accuracy in sentiment analysis up to 6-20% related to the existing systems.

Mining numerical measure of consumers’ product evaluation expressed in words based on latent Dirichlet allocation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ziang Wang ◽  
Feng Yang
Keyword(s):  
Latent Dirichlet Allocation ◽  
Product Evaluation ◽  
Online Reviews ◽  
Product Evaluations ◽  
Product Attributes ◽  
Data Set ◽  
Content Type ◽  
Face To Face ◽  
Online Retailers ◽  
Dirichlet Allocation

Purpose It has always been a hot topic for online retailers to obtain consumers’ product evaluations from massive online reviews. In the process of online shopping, there is no face-to-face interaction between online retailers and customers. After collecting online reviews left by customers, online retailers are eager to acquire answers to some questions. For example, which product attributes will attract consumers? Or which step brings a better experience to consumers during the process of shopping? This paper aims to associate the latent Dirichlet allocation (LDA) model with the consumers’ attitude and provides a method to calculate the numerical measure of consumers’ product evaluation expressed in each word. Design/methodology/approach First, all possible pairs of reviews are organized as a document to build the corpus. After that, latent topics of the traditional LDA model noted as the standard LDA model, are separated into shared and differential topics. Then, the authors associate the model with consumers’ attitudes toward each review which is distinguished as positive review and non-positive review. The product evaluation reflected in consumers’ binary attitude is expanded to each word that appeared in the corpus. Finally, a variational optimization is introduced to calculate parameters mentioned in the expanded LDA model. Findings The experiment’s result illustrates that the LDA model in the research noted as an expanded LDA model, can successfully assign sufficient probability with words related to products attributes or consumers’ product evaluation. Compared with the standard LDA model, the expanded model intended to assign higher probability with words, which have a higher ranking within each topic. Besides, the expanded model also has higher precision on the prediction set, which shows that breaking down the topics into two categories fits better on the data set than the standard LDA model. The product evaluation of each word is calculated by the expanded model and depicted at the end of the experiment. Originality/value This research provides a new method to calculate consumers’ product evaluation from reviews in the level of words. Words may be used to describe product attributes or consumers’ experiences in reviews. Assigning words with numerical measures can analyze consumers’ products evaluation quantitatively. Besides, words are labeled themselves, they can also be ranked if a numerical measure is given. Online retailers can benefit from the result for label choosing, advertising or product recommendation.

scholarly journals MNCN: A Multilingual Ngram-Based Convolutional Network for Aspect Category Detection in Online Reviews

2019 ◽  
Vol 33 ◽  
pp. 6441-6448 ◽  
Author(s):  
Erfan Ghadery ◽  
Sajad Movahedi ◽  
Heshaam Faili ◽  
Azadeh Shakery
Keyword(s):  
Neural Network ◽  
Convolutional Neural Network ◽  
Sentiment Analysis ◽  
English Language ◽  
Online Reviews ◽  
The Internet ◽  
Word Embeddings ◽  
Convolutional Network ◽  
Significant Growth ◽  
Multiple Languages

The advent of the Internet has caused a significant growth in the number of opinions expressed about products or services on e-commerce websites. Aspect category detection, which is one of the challenging subtasks of aspect-based sentiment analysis, deals with categorizing a given review sentence into a set of predefined categories. Most of the research efforts in this field are devoted to English language reviews, while there are a large number of reviews in other languages that are left unexplored. In this paper, we propose a multilingual method to perform aspect category detection on reviews in different languages, which makes use of a deep convolutional neural network with multilingual word embeddings. To the best of our knowledge, our method is the first attempt at performing aspect category detection on multiple languages simultaneously. Empirical results on the multilingual dataset provided by SemEval workshop demonstrate the effectiveness of the proposed method1.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN RUMAH MAKAN “XXX” LAMONGAN DI BANDAR LAMPUNG

2020 ◽  
Vol 8 (4) ◽  
pp. 712
Author(s):  
Rinty Azaria ◽  
Sudarma Widjaya ◽  
Maya Riantini
Keyword(s):  
Performance Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Sampling Method ◽  
Satisfaction Level ◽  
Case Study Method ◽  
Product Attributes ◽  
Satisfaction Index ◽  
Fishbein Model

This study aims to explore the consumers’ attitudes and satisfaction toward restaurant. This research is conducted at "XXX" Lamongan Restaurant in Bandar Lampung. Data collection was carried out in January-February 2019 by the case study method employing the number of respondents of 60 people who were selected by nonprobability sampling method. The data were analyzed using Multiatribut Fishbein Model, Customer Satisfaction Index and Importance Performance Analysis. The results of this research showed that food taste has the highest score of consumers attitude toward restaurant. The satisfaction level of the restaurant has the value of 83.73%, included to the very satisfied category. The restaurant has been implementing the product attributes that were suitable with consumers’ wishes.Key words : consumer, restaurant, satisfaction

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