Comprehensive Product Platform Planning (CP3) Framework

2011 ◽  
Vol 133 (10) ◽  
Author(s):  
Souma Chowdhury ◽  
Achille Messac ◽  
Ritesh A Khire
Keyword(s):  
Planning Process ◽  
Continuous Optimization ◽  
Product Family ◽  
Mapping Function ◽  
Mixed Integer ◽  
Product Platform ◽  
Production Volume ◽  
Product Families ◽  
Product Platforms ◽  
Design Variables

Development of a family of products that satisfies different market niches introduces significant challenges to today’s manufacturing industries—from development time to aftermarket services. A product family with a common platform paradigm offers a powerful solution to these daunting challenges. This paper presents a new approach, the Comprehensive Product Platform Planning (CP3) framework, to design optimal product platforms. The CP3 framework formulates a generalized mathematical model for the complex platform planning process. This model (i) is independent of the solution strategy, (ii) allows the formation of sub-families of products, (iii) allows the simultaneous identification of platform design variables and the determination of the corresponding variable values, and (iv) seeks to avoid traditional distinctions between modular and scalable product families from the optimization standpoint. The CP3 model yields a mixed integer nonlinear programming problem, which is carefully reformulated to allow for the application of continuous optimization using a novel Platform Segregating Mapping Function (PSMF). The PSMF can be employed using any standard global optimization methodology (hence not restrictive); particle swarm optimization has been used in this paper. A preliminary cost function is developed to represent the cost of a product family as a function of the number of products manufactured and the commonality among these products. The proposed CP3 framework is successfully implemented on a family of universal electric motors. Key observations are made regarding the sensitivity of the optimized product platform to the intended production volume.

Introduction of a Product Family Penalty Function Using Physical Programming

2002 ◽  
Vol 124 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Achille Messac ◽  
Michael P. Martinez ◽  
Timothy W. Simpson
Keyword(s):  
Penalty Function ◽  
Product Family ◽  
Product Variety ◽  
Product Platform ◽  
Product Families ◽  
Physical Programming ◽  
Product Platforms ◽  
Scaling Parameters ◽  
The Common ◽  
Selection Of

In an effort to increase customization for today’s highly competitive global markets, many companies are looking to product families to increase product variety and shorten product lead-times while reducing costs. The key to a successful product family is the common product platform around which the product family is derived. Building on our previous work in product family design, we introduce a product family penalty function (PFPF) in this paper to aid in the selection of common and scaling parameters for families of products derived from scalable product platforms. The implementation of the PFPF utilizes the powerful physical programming paradigm to formulate the problem in terms of physically meaningful parameters. To demonstrate the proposed approach, a family of electric motors is developed and compared against previous results. We find that the PFPF enables us to properly balance commonality and performance within the product family through the judicious selection of the common parameters that constitute the product platform and the scaling parameters used to instantiate the product family.

scholarly journals Product platform design and customization: Status and promise

2004 ◽  
Vol 18 (1) ◽  
pp. 3-20 ◽  
Author(s):  
TIMOTHY W. SIMPSON
Keyword(s):  
Product Development ◽  
Product Family ◽  
Lead Times ◽  
Product Platform ◽  
Product Family Design ◽  
Research Activity ◽  
Global Marketplace ◽  
Product Families ◽  
Web Based ◽  
Product Platforms

In an effort to improve customization for today's highly competitive global marketplace, many companies are utilizing product families and platform-based product development to increase variety, shorten lead times, and reduce costs. The key to a successful product family is the product platform from which it is derived either by adding, removing, or substituting one or more modules to the platform or by scaling the platform in one or more dimensions to target specific market niches. This nascent field of engineering design has matured rapidly in the past decade, and this paper provides a comprehensive review of the flurry of research activity that has occurred during that time to facilitate product family design and platform-based product development for mass customization. Techniques for identifying platform leveraging strategies within a product family are reviewed along with metrics for assessing the effectiveness of product platforms and product families. Special emphasis is placed on optimization approaches and artificial intelligence techniques to assist in the process of product family design and platform-based product development. Web-based systems for product platform customization are also discussed. Examples from both industry and academia are presented throughout the paper to highlight the benefits of product families and product platforms. The paper concludes with a discussion of potential areas of research to help bridge the gap between planning and managing families of products and designing and manufacturing them.

A Product Variety Tradeoff Evaluation Method for a Family of Cordless Drill Transmissions

1999 ◽  
Author(s):  
Carolyn G. Conner ◽  
Joseph P. De Kroon ◽  
Farrokh Mistree
Keyword(s):  
Evaluation Method ◽  
Product Family ◽  
Product Variety ◽  
Product Performance ◽  
Product Platform ◽  
Product Platforms ◽  
Individual Product ◽  
Alternative Product ◽  
Per Se

Abstract In this paper we present the Product Variety Tradeoff Evaluation Method for assessment of alternative product platforms in product family design. The Product Variety Tradeoff Evaluation Method is an attention-directing tool for evaluating tradeoffs between commonality and individual product performance for product platform alternatives with differing levels of commonality. We apply the Product Variety Tradeoff Evaluation Method to a case study in transmission redesign for a family of cordless drills. The emphasis in this paper is placed on the method rather than on the results, per se.

Algorithm-Based Support for the Redesign of Product Variants

2020 ◽  
Author(s):  
Julian Redeker ◽  
Philipp Gebhardt ◽  
Thomas Vietor
Keyword(s):  
Economies Of Scale ◽  
Graph Matching ◽  
Product Family ◽  
Automated Analysis ◽  
Production Volume ◽  
Scale Production ◽  
Product Families ◽  
First Case ◽  
Subtractive Manufacturing ◽  
Definition Of

Abstract Incremental Manufacturing is a novel manufacturing approach where product variants are manufactured based on a finalization of pre-produced parts through additive and subtractive manufacturing processes. This approach allows a multi-scale production with the possibility to scale product variants as well as the production volume. In order to ensure high economic efficiency of the manufacturing concept, there is a need for pre-produced parts that come as close as possible to the final variant geometries to ensure that only variant-specific features need to be added by additive or subtractive manufacturing steps. Furthermore, to ensure high economies of scale, a high degree of commonality should be ensured for the pre-produced parts manufactured in mass production. In this context, a graph-based method is developed that enables an automated analysis of product families, based on physical and functional attributes, for standardization potentials. The method thus provides support for the strategic definition of pre-produced parts and is embedded in an overall approach for the redesign of products for Incremental Manufacturing. For the demonstration of the approach, which is based on 3D Shape and Graph Matching methods, a first case study is carried out using a guiding bush product family as an example.

A Tool to Integrate Design for Assembly During Product Platform Design

2008 ◽  
Author(s):  
Amar Pandit ◽  
Zahed Siddique
Keyword(s):  
Product Family ◽  
Product Platform ◽  
Design For Assembly ◽  
Design And Development ◽  
Single Product ◽  
Entire Family ◽  
Platform Design ◽  
Product Families ◽  
Integrate Design

To survive in the current market, many companies are moving toward design and development of product families using a platform approach. To effectively develop a family of products, companies have to consider both component and assembly perspectives. The assembly perspective has many issues associated with it for developing common platforms, which includes assemblability evaluation for the entire family. Application of Design for Assembly techniques to evaluate product family will require modifications to the current single product DFA method. In this paper a product family DFA tool and guidelines are presented. The application of this product family DFA tool is illustrated using Walkman® and Coffeemaker product family.

A Product Dissection-Based Methodology to Benchmark Product Family Design Alternatives

2009 ◽  
Vol 131 (4) ◽  
Author(s):  
Henri J. Thevenot ◽  
Timothy W. Simpson
Keyword(s):  
Product Family ◽  
Cost Savings ◽  
Production Costs ◽  
Manufacturing Cost ◽  
Successful Implementation ◽  
Product Family Design ◽  
Potential Cost ◽  
Product Families ◽  
Product Platforms ◽  
Design Alternatives

Today’s companies are pressured to develop platform-based product families to increase variety, while keeping production costs low. Determining why a platform works, and alternatively why it does not, is an important step in the successful implementation of product families and product platforms in any industry. Internal and competitive benchmarking is essential to obtain knowledge of how successful product families are implemented, thus avoiding potential pitfalls of a poor product platform design strategy. While the two fields of product family design and benchmarking have been growing rapidly lately, we have found few tools that combine the two for product family benchmarking. To address this emerging need, we introduce the product family benchmarking method (PFbenchmark) to assess product family design alternatives (PFDAs) based on commonality/variety tradeoff and cost analysis. The proposed method is based on product family dissection, and utilizes the Comprehensive Metric for Commonality developed in previous work to assess the level of commonality and variety in each PFDA, as well as the corresponding manufacturing cost. The method compares not only (1) existing PFDAs but also (2) the potential cost savings and commonality/variety improvement after redesign using two plots—the commonality/variety plot and the cost plot—enabling more effective comparisons across PFDAs. An example of benchmarking of two families of valves is presented to demonstrate the proposed method.

Design of Hierarchic Platforms for Customizable Products

2002 ◽  
Author(s):  
Gabriel Hernandez ◽  
Janet K. Allen ◽  
Farrokh Mistree
Keyword(s):  
Product Family ◽  
Product Performance ◽  
Product Platform ◽  
Electric Motors ◽  
Product Platforms ◽  
Individual Product ◽  
Geometric Space ◽  
Multiple Levels ◽  
The Impact ◽  
Different Levels

The objective in product platform design is to synthesize a set of components that will be shared by a number of product variants considering potential sacrifices in individual product performance that result from parts sharing. A good platform strategy should allow us to specify different levels of commonality for the various features and components of the product family in order to reduce the impact of commonality on performance. In this paper, we formulate the design of platforms for customizable products as a problem of optimization of access in a geometric space. This approach allows us to develop systematically hierarchic product platforms with multiple levels of commonality. We illustrate the proposed approach with a case example: the design of a product platform for a line of customizable electric motors.

Incorporating the Option Value of Product Family Variants in Material and Process Selection

2009 ◽  
Author(s):  
Michael D. Johnson ◽  
Amlan Nanda
Keyword(s):  
Product Family ◽  
Development Project ◽  
Instrument Panel ◽  
Production Volume ◽  
Option Value ◽  
Process Selection ◽  
Product Platforms ◽  
Effective Manner ◽  
Product Lifetime

In the modern competitive environment, firms have to offer a variety of products to their customers in a cost effective manner. One way of achieving this goal is through the use of product platforms and product families. The choice of product materials and manufacturing processes has a significant effect on the ability to derive variants from these product platforms and families. Unfortunately, most economic analyses of materials selection rarely include the effect on the product family, and if they do they are viewed as static and passive investments. In reality, the decision to produce an additional variant is a “right, but not an obligation” — it can be viewed as a real option. A methodology to value the option of producing a follow-on variant product for an a posteriori (or bottom up) product family is proposed. This method uses inputs that are readily available for most product development teams. An automotive instrument panel beam case study is used to illustrate the method. Results from the case study show that while the follow-on variant option did not affect the relative economic preference of the materials, the value of the options associated follow-on variants accounted for a significant portion of total development project value. Valuations performed using both the binomial and Black-Scholes methods did not show significant differences between the methods. Material and manufacturing process characteristics are shown to have an effect on follow-on variant option value. The product lifetime and annual production volume of the follow-on variant are shown to have significant effects on option value. Initial variant product lifetime and underlying asset risk are shown to have less of an effect on option value.

Two Methodologies for Identifying Product Platform Elements Within an Existing Set of Products

2006 ◽  
Author(s):  
Elizabeth D. Steva ◽  
Elizabeth N. Rice ◽  
Tucker J. Marion ◽  
Timothy W. Simpson ◽  
Robert B. Stone
Keyword(s):  
Product Family ◽  
Product Variety ◽  
Successful Implementation ◽  
Product Families ◽  
Product Platforms ◽  
Design Structure ◽  
Development Costs ◽  
Family Analysis ◽  
Depth Analysis ◽  
Single Use

As companies are pressured to decrease product development costs concurrently with increasing product variety, the need to develop products based upon common components and platforms is growing. Determining why a platform worked, or alternatively why it did not, is an important step in the successful implementation of product families and product platforms in any industry. Unfortunately, published literature on platform identification and product family analysis using product dissection and reverse engineering methods is surprisingly sparse. This paper introduces two platform identification methodologies that use different combinations of tools that can be readily applied based on information obtained directly from product dissection. The first methodology uses only the Bills-of-Materials and Design Structure Matrices while the second utilizes function diagrams, Function-Component Matrices, Product-Vector Matrices, and Design Structure Matrices to perform a more in-depth analysis of the set of products. Both methodologies are used to identify the platform elements in a set of five single-use cameras available in the market. The proposed methodologies identify the film advance and shutter actuation platform elements of the cameras, which include seven distinct components. The results are discussed in detail along with limitations of these two methodologies.

A Variation-Based Methodology for Product Family Design

2000 ◽  
Author(s):  
Raviraj U. Nayak ◽  
Wei Chen ◽  
Timothy W. Simpson
Keyword(s):  
Product Family ◽  
Product Platform ◽  
Functional Requirements ◽  
Small Deviations ◽  
Second Stage ◽  
Performance Requirements ◽  
Input Design ◽  
Design Variables ◽  
The Family ◽  
The Common

Abstract In recent years, considerable research has been directed towards the development of methods for designing families of products. In this paper, we present a Variation-Based Platform Design Methodology (VBPDM), which aims to satisfy a range of performance requirements using the smallest variation of the product designs in the family. In the first stage of the VBPDM, the common product platform around which the product family is to be developed is identified. A ranged set of solutions is found, represented by the mean and standard deviation of the input design variables, to meet a range of the different performance requirements for the product family. During this first stage, a compromise Decision Support Problem (DSP) is used to optimize the commonality goal that seeks to minimize the deviation of the input design variables, while satisfying the range of performance requirements. Those design variables that show small deviations are held constant to form the product platform. In the second stage of the VBPDM, each individual product is designed around the common platform such that the functional requirements of the product are best satisfied. As an example, the proposed method is used to develop a family of universal electric motors designed to meet a range of torque requirements. The results are compared against previous work.

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