Writing for “The Audience”

Design technology transfer can be greatly facilitated by studying “the audience” expected to receive and act on the information. Before writing begins, knowledge of the audience should influence design of reports in the various choices made concerning technical level, vocabulary, organization, etc. During writing, audience awareness facilitates the writing of simple and direct prose. When writing is completed, it can be checked by reference to several mathematical formulas which will indicate its readability for a given audience.