Effective Product Family Design Using Preference Aggregation

2005 ◽  
Vol 128 (4) ◽  
pp. 659-667 ◽  
Author(s):  
Zhihuang Dai ◽  
Michael J. Scott

The development of product families, groups of products that share a common platform, is one way to provide product variety while keeping design and production costs low. The design of a product platform can be formulated as a multicriteria optimization problem in which the performances of individual products trade off against each other and against the objective of platform standardization. The problem is often solved in two stages: one to determine the values of the shared platform variables and a second to optimize the product family members with respect to specific targets. In the first stage, it is common to target the mean and variability of performance when fixing the values of platform variables. This paper contributes three new methods for platform development. The new methods are demonstrated on an electric motor example from the platform design literature, and the results are compared to those from existing methods. First, a preference aggregation method is applied to aggregate the multiple objectives into a single overall objective function. On the example problem, this approach gives superior results to existing techniques. Second, an alternative method that targets the minimum and maximum of the range of performance across the platform, instead of the mean and standard deviation, is proposed and shown to succeed where the existing method may fail. Third, a single-stage optimization approach which solves for both platform and nonplatform variables in a single pass is presented. This method delivers notably superior performance on the example problem but will, in general, incur greater computational expense.

Author(s):  
Yutaka Nomaguchi ◽  
Tomohiro Taguchi ◽  
Kikuo Fujita

Recent manufacturers have been utilizing product families to diversify and enhance the product performance by simultaneously designing multiple products under commonalization and standardization. Design information of product architecture and family is inevitably more complicated and numerous than that of a single product. Thus, more sophisticated computer-based support system is required for product architecture and family design. This paper proposes a knowledge model for a computer-based system to support reflective process of designing product architecture and product family. This research focuses on three problems which should be overcome when product family are modeled in the computer system; design repository without data redundancy and incorrectness, knowledge acquisition without forcing the additional effort on the designer, and integration of prescriptive models to support early stages of the design process. An ontology that is a foundation of a knowledge model is defined to resolve these problems. An example of designing an air conditioner product family is shown to demonstrate the capability of the system.


2002 ◽  
Vol 124 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Achille Messac ◽  
Michael P. Martinez ◽  
Timothy W. Simpson

In an effort to increase customization for today’s highly competitive global markets, many companies are looking to product families to increase product variety and shorten product lead-times while reducing costs. The key to a successful product family is the common product platform around which the product family is derived. Building on our previous work in product family design, we introduce a product family penalty function (PFPF) in this paper to aid in the selection of common and scaling parameters for families of products derived from scalable product platforms. The implementation of the PFPF utilizes the powerful physical programming paradigm to formulate the problem in terms of physically meaningful parameters. To demonstrate the proposed approach, a family of electric motors is developed and compared against previous results. We find that the PFPF enables us to properly balance commonality and performance within the product family through the judicious selection of the common parameters that constitute the product platform and the scaling parameters used to instantiate the product family.


2009 ◽  
Vol 131 (4) ◽  
Author(s):  
Henri J. Thevenot ◽  
Timothy W. Simpson

Today’s companies are pressured to develop platform-based product families to increase variety, while keeping production costs low. Determining why a platform works, and alternatively why it does not, is an important step in the successful implementation of product families and product platforms in any industry. Internal and competitive benchmarking is essential to obtain knowledge of how successful product families are implemented, thus avoiding potential pitfalls of a poor product platform design strategy. While the two fields of product family design and benchmarking have been growing rapidly lately, we have found few tools that combine the two for product family benchmarking. To address this emerging need, we introduce the product family benchmarking method (PFbenchmark) to assess product family design alternatives (PFDAs) based on commonality/variety tradeoff and cost analysis. The proposed method is based on product family dissection, and utilizes the Comprehensive Metric for Commonality developed in previous work to assess the level of commonality and variety in each PFDA, as well as the corresponding manufacturing cost. The method compares not only (1) existing PFDAs but also (2) the potential cost savings and commonality/variety improvement after redesign using two plots—the commonality/variety plot and the cost plot—enabling more effective comparisons across PFDAs. An example of benchmarking of two families of valves is presented to demonstrate the proposed method.


Author(s):  
Elizabeth D. Steva ◽  
Elizabeth N. Rice ◽  
Tucker J. Marion ◽  
Timothy W. Simpson ◽  
Robert B. Stone

As companies are pressured to decrease product development costs concurrently with increasing product variety, the need to develop products based upon common components and platforms is growing. Determining why a platform worked, or alternatively why it did not, is an important step in the successful implementation of product families and product platforms in any industry. Unfortunately, published literature on platform identification and product family analysis using product dissection and reverse engineering methods is surprisingly sparse. This paper introduces two platform identification methodologies that use different combinations of tools that can be readily applied based on information obtained directly from product dissection. The first methodology uses only the Bills-of-Materials and Design Structure Matrices while the second utilizes function diagrams, Function-Component Matrices, Product-Vector Matrices, and Design Structure Matrices to perform a more in-depth analysis of the set of products. Both methodologies are used to identify the platform elements in a set of five single-use cameras available in the market. The proposed methodologies identify the film advance and shutter actuation platform elements of the cameras, which include seven distinct components. The results are discussed in detail along with limitations of these two methodologies.


Author(s):  
Xuehong Du ◽  
Mitchell M. Tseng ◽  
Jianxin Jiao

Abstract This paper discusses the issue of product variety modeling, i.e. the means to organize the data of a family of products according to the underpinning logic among them. The targeted product families are characterized by providing user-selectable product features and feature values and achieving variety by combining parameterized functional or physical modules. A graph grammar based (GGB) model is proposed for the purpose of enhancing the comprehensiveness and manipulability of the data of product families for different functional departments in a company in order to facilitate effective order processing as well as direct customer-manufacturer interaction. To deal with variety effectively, both structural and non-structural family data are represented as family graphs whereas order-specific products are represented as variant graphs derived by applying predefined graph rewrite rules to the family graphs. The most important characteristics of the GGB model are three folds. While emphasizing the distinctiveness of the information that different users are concerned about, it provides cross view data transferring mechanisms. It also supports data manipulation for variety generation. Finally, taking advantage of the graph grammar based language of PROGRES, GGB is a model to be easily implemented as a visualized computer system. The specification of an office chair product family illustrates the principles and construction process of GGB models.


Author(s):  
A. Bryan ◽  
S. J. Hu ◽  
Y. Koren

In order to gain competitive advantage, manufacturers require cost effective methods for developing a variety of products within short time periods. Product families, reconfigurable assembly systems and concurrent engineering are frequently used to achieve this desired cost effective and rapid supply of product variety. The independent development of methodologies for product family design and assembly system design has led to a sequential approach to the design of product families and assembly systems. However, the designs of product families and assembly systems are interdependent and efficiencies can be gained through their concurrent design. There are no quantitative concurrent engineering techniques that address the problem of the concurrent design of product families and assembly systems. In this paper, a non-linear integer programming formulation for the concurrent design of a product family and assembly system is introduced. The problem is solved with a genetic algorithm. An example is used to demonstrate the advantage of the concurrent approach to product family and assembly system design over the existing sequential methodology.


Author(s):  
Zhila Pirmoradi ◽  
G. Gary Wang

Increase of demand on product variety has pushed companies to think about offering more and more product variants in order to take more market shares. However, product variation can lead to cost increase for design and production, as well as the lead time for new variants. As a result, a proper tradeoff is required between cost-effectiveness of manufacturing and satisfying diverse demands. Such tradeoff has been shown to be manageable effectively by exploiting product family design (PFD) and platform-based product development. These strategies have been widely studied during the past decades, and a large number of approaches have been proposed for covering different issues and steps related to design and development of product families and platforms. Verification and performance of such approaches have also been traced through practical case studies applied to several industries. This paper focuses on a review of the research in this field and efforts to classify the recent advancements relevant to product family design and platform development issues. A comprehensive review on the state-of-the-art research in this field was done by Jiao et al. in 2007; therefore the main focus of this paper is on the research activities from 2006 to present. Mainly, the effort of this paper is to identify new achievements in regard with different aspects of product family design such as customer involvement in design, market driven studies, new indices and metrics for assessing families and developing the desired platforms, issues relevant to product family optimization (i.e., new algorithms and optimization approaches applied to different PFD problems along with their benefits and limitations in comparison to previously developed approaches), issues relevant to development of platforms (i.e., platform configuration approaches, joint platform design and optimization, and factors effective on forming proper platform types), and issues relevant to knowledge management and modeling of families and platforms for facilitating and supporting future design efforts. Through a comparison with previous research, new achievements are discussed and the remaining challenges and potential new research areas in this field are addressed.


Author(s):  
Henri J. Thevenot ◽  
Timothy W. Simpson

Today’s companies are pressured to develop platform-based product families to increase variety while keeping production costs low. Determining why a platform works, and alternatively why it does not, is an important step in the successful implementation of product families and product platforms in any industry. Internal and competitive benchmarking is essential to obtain knowledge of how successful product families are implemented, thus avoiding potential pitfalls of a poor product platform design strategy. While the two fields of product family design and benchmarking have been growing rapidly lately, we have found few tools that combine the two for product family benchmarking. To address this emerging need, we introduce the Product Family Benchmarking Method (PFBenchmark) to assess product family design alternatives (PFDAs) based on commonality/variety tradeoff and cost analysis. The proposed method utilizes the Comprehensive Metric for Commonality developed in previous work to assess the level of commonality and variety in each PFDA, as well as the corresponding manufacturing cost. The method compares not only (1) existing PFDAs but also (2) the potential cost savings and commonality/variety improvement after redesign using two plots — the Commonality/Variety Plot and the Cost Plot — enabling more effective comparisons across PFDAs. An example of benchmarking two families of valves is presented to demonstrate the proposed method.


Author(s):  
ADRIAN P. HOFER ◽  
JOHANNES I.M. HALMAN

In their quest to manage the complexity of offering greater product variety, firms in many industries are considering platform-based development of product families. Key in this approach is the sharing of components, modules, and other assets across a family of products. Current research indicates that companies are often choosing physical elements of the product architecture (i.e., components, modules, building blocks) for building platform-based product families. Other sources for platform potential are widely neglected. We argue that for complex products and systems with hierarchic product architectures and considerable freedom in design, a new platform type, the system layout, offers important commonality potential. This layout platform standardizes the arrangement of subsystems within the product family. This paper is based on three industry case studies, where a product family based on a common layout could be defined. In combination with segment-specific variety restrictions, this results in an effective, efficient, and flexible positioning of a company's products. The employment of layout platforms leads to substantial complexity reduction, and is the basis for competitive advantage, as it imposes a dominant design on a product family, improves its configurability, and supports effective market segmentation.


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