Corporate social responsibility, vertical product differentiation and international competition

2019 ◽  
Vol 27 (4) ◽  
pp. 1108-1125
Author(s):  
Jie Li ◽  
Xingtang Wang ◽  
Baomin Dong ◽  
Eden S. H. Yu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Product Differentiation ◽  
International Competition ◽  
Vertical Product Differentiation ◽  
Corporate Social

Marketing potential of corporate social responsibility in supply chains

2008 ◽  
Vol 8 (2) ◽  
pp. 143-152 ◽  
Author(s):  
Frans Verhees ◽  
Abele Kuipers ◽  
Matthew Meulenberg
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Supply Chains ◽  
Animal Welfare ◽  
Product Differentiation ◽  
Food Supply ◽  
Customer Value ◽  
Small Firms ◽  
Food Supply Chains ◽  
Corporate Social

This paper provides a method to assess the customer value and marketing possibilities of increasing transparency about the corporate social responsibility (CSR) of supply chains. The willingness of small firms, in this study farmers in food supply chains, to make information available about certain CSR issues is measured and compared with CSR issues about which consumers value more information. This will identify the CSR issues about which it would be appropriate for supply chains to increase their transparency. Moreover, farmers in supply chains are grouped based on the information about CSR issues that they are willing to make available and matched with consumer segments that have a need for such information. The method is demonstrated for Dutch dairy supply chains, but it can easily be adapted to other (food) supply chains. Transparency about the CSR issue 'food safety' has marketing potential for Dutch dairy supply chains and can be increased relatively simply. Transparency about the CSR issue 'animal welfare' also has good marketing potential, but increasing the transparency about animal welfare is considered difficult. Transparency about the CSR issues 'environment' and 'revenues and costs' has little marketing potential for Dutch dairy supply chains. The existence of market segments that have a need for information about certain CSR issues and that can be matched with groups of farmers willing to provide this information shows that there are marketing opportunities for product differentiation and target marketing in the Dutch dairy supply chain.

Corporate Social Responsibility and International Competition: A Welfare Analysis

2014 ◽  
Vol 22 (3) ◽  
pp. 625-638 ◽  
Author(s):  
Yang-Ming Chang ◽  
Hung-Yi Chen ◽  
Leonard F. S. Wang ◽  
Shih-Jye Wu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Welfare Analysis ◽  
International Competition ◽  
Corporate Social

scholarly journals PENGARUH STRATEGI DIFERENSIASI PRODUK, STRUKTUR MODAL DAN CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE TERHADAP NILAI PERUSAHAAN DENGAN KEPEMILIKAN INSTITUSIONAL SEBAGAI VARIABEL MODERASI

2019 ◽  
Vol 5 (2) ◽  
pp. 115
Author(s):  
Elisabet Elisabet ◽  
Susi Dwi Mulyani
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Capital Structure ◽  
Product Differentiation ◽  
Institutional Ownership ◽  
Positive Influence ◽  
Differentiation Strategy ◽  
Corporate Social Responsibility Disclosure ◽  
Company Value ◽  
Corporate Social

<p><em>The purpose of this study was to examine the effect of Product Differentiation Strategy, Capital Structure and Corporate Social Responsibility Disclosure on Corporate Values with Institutional Ownership as Moderation variables in manufacturing companies listed on the Indonesia Stock Exchange. This study uses the Institutional Ownership variable as a moderating variable, namely to find out institutional ownership owned by the company. As well as this study using a variable company size which is used as a control variable, the relationship between dependent and independent variables. This study also aims to determine what factors have a significant effect on the value of the company. Based on the results of the analysis, it can be concluded that the Product Differentiation Strategy has a positive influence on Company Value, Capital Structure does not have a negative influence on the Corporate Value, Corporate Social Responsibility Disclosure does not have a positive influence on the Company's Value, Institutional Ownership has a positive influence on the Value of the Company, Institutional Ownership does not can strengthen the influence of the Product Differentiation Strategy on Company Value, Institutional Ownership cannot weaken the influence of Capital Structure on Company Value, Institutional Ownership cannot strengthen the influence of Corporate Social Responsibility Disclosure on Company Value.</em><em></em></p>

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