scholarly journals Union use of social media: a study of the University and College Union on Twitter

2015 ◽  
Vol 30 (3) ◽  
pp. 173-189 ◽  
Author(s):  
Andy Hodder ◽  
David Houghton
Author(s):  
Kirsten Forkert ◽  
Ana Lopes

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.


2021 ◽  
Vol 2 (2) ◽  
pp. 121-139
Author(s):  
Yanti Haryantini

This study aims to determine the effect of interest in entrepreneurship using social media on business among students of the University of Pamulang.The object of this research is students who use social media as a medium for entrepreneurship at Pamulang University majoring in management. In the 2020 period with a population of 448. The number of samples taken with the Slovin formula in order to obtain a sample size of 84. The data in this study were processed by regression analysis to obtain the objectives of the study.The conclusion obtained in this study is that there is an influence of entrepreneurial interest in entrepreneurship on students. There is an influence of the use of social media on entrepreneurship in students.


Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.


Author(s):  
Omar Abdullah Alshehri

This paper examined the perception of using social media tools to support learning among Ph.D. Saudi students at the University of Glasgow. It also examined the benefits of using social media tools for learning and the important role that these tools can play to facilitate the educational process. Moreover, it examined the barriers they could face during the use of social media tools in the education process. Participants in this study were 3 Ph.D. Saudi students at the University of Glasgow. Semi-structured interviews were used to collect data for this study. The results indicate that students, both male and female, are using social media tools and their opinions largely coincide regarding the benefits of and barriers to social media usage. The results pointed out that the major barriers to using these tools in learning were a distraction, privacy, and the lack of available high-speed Internet. The study recommended that this study could be replicated at other Saudi Ph.D. students at different universities to investigate teachers and students' perception to use these modern technologies for learning as well as find out factors and barriers that might affect Saudi teachers and students’ attitudes toward using social media tools for learning.


2019 ◽  
Vol 6 (4) ◽  
pp. p478
Author(s):  
Jorge F. Figueroa ◽  
Emarely Rosa-Dávila

This article presents a study on the perspective of two higher education professors from Puerto Rico in the use of social media for the ESL classroom. It covers the millennial generation characteristics and its influence on the teaching and learning process at the university level. Several strategies within the use of social media and emergent technologies are presented. The study participants reflect on the use of social media in the classroom and present how beneficial it has been in student achievement, retention, and engagement. Several remarks are made within the use of social media for the classroom and participants expose their experiences in the ESL classroom at the university level.


2021 ◽  
Vol 11 (4) ◽  
pp. 147
Author(s):  
Benedetta Esposito ◽  
Maria Rosaria Sessa ◽  
Daniela Sica ◽  
Ornella Malandrino

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.


Author(s):  
Feni Khairifa ◽  
Suwardi Lubis ◽  
Iskandar Zulkarnain

The study aims is to find out The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara. This research is conducted at Universitas Sumatera Utara, Dr. Mansur Street, Padang Bulan, Medan. The result shows that there is a relationship between the use of social media and social satisfaction among students of the University of North Sumatra. The form of relationships is low, but certain relationships. In addition, the relationship between the two variables is positive, which means more and more use of social media, the satisfaction of friendship among students of the University of North Sumatra will also be higher. This is because, there is a positive side to social media. A variety of features are offered, making it easier for users to communicate. Distance, space and time are no longer a barrier to stay in touch (communication).


2015 ◽  
pp. 1963-1984
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students' perceptions of using social media in the university context. In particular, it examines students' privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.


2019 ◽  
Vol 3 (1) ◽  
pp. 200
Author(s):  
Tri Susanto ◽  
Wahyu Utamidewi ◽  
Reka Prakarsa Nur Muhamad ◽  
Satria Ali Syamsuri

Penggunaan teknologi dalam kegiatan public relations sangat dibutuhkan dalam membangun network kepada baik konsumen ataupun relations yang dibutuhkan dalam sebuah institusi/perusahaan, dalam hal ini dikenal dengan istilah cyber Public Relations, yaitu suatu usaha seorang public relations yang menggunakan media internet sebagai sarana publikasinya dalam meningkatkan reputasi baik tingkat nasional maupun internasional. Persaingan yang ketat pada era digital menuntut perguruan tinggi terus bersaing dalam pemenuhan informasi pada khalayak, dalam proses ini Humas Unsika merupakan bagian terpenting dalam kegiatan cyber public relations. Penelitian ini dilakukan dengan metode penelitian kualitatif dengan sifat deskriptif. Dengan tujuan penelitian untuk mengetahui dan menganalisis serta mengevaluasi kegiatan cyber public relations yang telah dilakukan oleh Universitas Singaperbangsa Karawang selama ini semenjak beralih status dari swasta menjadi Negeri. Dalam hal ini kegiatan cyber public relations terkait dengan publikasi online berupa press release, kerjasama, jurnal online, siakad, video maupun penyedia informasi pada situs resmi Universitas Singaperbangsa Karawang. Selain itu faktor pendukung lainnya adalah penggunaan media sosial karena kekuatan media sosial dalam menggalang opini di dunia maya mulai diperhitungkan banyak pihak, tidak mengherankan jika suatu merek institusi dapat dicitrakan secara baik tetapi juga dihancurkan melalui penggalangan opini melalui media sosial. Tetapi, kurang maksimalnya aktifitas cyber PR Unsika membuat Institusi ini cukup sulit bersaing di media internet. Peneliti berharap dengan adanya penelitian ini menjadi tinjauan serta masukan agar humas dapat meningkatkan aktivitas cyber public relations di Universitas Singaperbangsa Karawang dengan baik ke depannya sehingga dapat bersaing dalam tingkat nasional maupun internasional.  The use of technology in public relations is needed for building networks toward consumers or important relations in an institution / company, in this case known as cyber Public Relations, an effort by public relations to utilize internet media as a mean of publicity in improving good reputation both nationally and internationally. Intense competition in the digital era requires universities to compete in sharing information to the public. In this process the Unsika Public Relations is the most important part in cyber public relations. This research was conducted using qualitative research method with descriptive nature. The aim of this research is to find out, analyze, and evaluate cyber public relations activities carried out by the University of Singaperbangsa Karawang so far after having its status changed from a private university to public university. In this case, cyber public relations activities related to online publications are in the form of press releases, cooperation, online journals, news, videos, and information provision on the official site of the University of Singaperbangsa Karawang. Meanwhile, another supporting factor is the use of social media for its capability to rally a certain opinion has begun to be taken into account by many parties. It is not surprising that an institutional brand can either be well-perceived, or ill-perceived through the gathering of opinions on social media. However, the lack of Unsika cyber PR activities hinders this university from competing on the internet media. The researchers hope that this research serves as a review and a suggestion for public relations to increase cyber public relations activities at the University of Singaperbangsa Karawang in the future to allow it to compete on national and international levels.


Sign in / Sign up

Export Citation Format

Share Document