Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

Anne Hamby; David Brinberg

doi:10.1111/joca.12167

Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

Journal of Consumer Affairs ◽

10.1111/joca.12167 ◽

2017 ◽

Vol 52 (2) ◽

pp. 373-392 ◽

Cited By ~ 5

Author(s):

Anne Hamby ◽

David Brinberg

Keyword(s):

Persuasion Knowledge ◽

Cause Related Marketing

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Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge

Journal of Consumer Behaviour ◽

10.1002/cb.1942 ◽

2021 ◽

Author(s):

Baobao Song ◽

Weiting Tao ◽

Taylor Jing Wen

Keyword(s):

Persuasion Knowledge ◽

Cause Related Marketing ◽

Communal Relationships

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The Effects of Message Types on Cause-Related Marketing(CRM) : The Moderating Roles of Persuasion Knowledge and Consumer Prior Preference for Brands

The Korean Journal of Advertising ◽

10.14377/kja.2015.2.28.61 ◽

2015 ◽

Vol 26 (2) ◽

pp. 61-88

Author(s):

Chung-Hyun Kim ◽

◽

Eun-Hye Dho

Keyword(s):

Persuasion Knowledge ◽

Cause Related Marketing

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A test of the robustness of cause-related marketing

PsycEXTRA Dataset ◽

10.1037/e621312012-071 ◽

2004 ◽

Author(s):

Debra Z. Basil ◽

Michael D. Basil

Keyword(s):

Cause Related Marketing

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The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Journal of Business Research ◽

10.1016/s0148-2963(02)00457-5 ◽

2003 ◽

Cited By ~ 1

Author(s):

J Pracejus

Keyword(s):

Cause Related Marketing

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WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

Global Fashion Management Conference ◽

10.15444/gmc2018.09.01.02 ◽

2018 ◽

Vol 2018 ◽

pp. 1076-1076

Author(s):

H. Aghakhani ◽

◽

S.W. Carvalho ◽

P.H. Cunningham

Keyword(s):

Cause Related Marketing

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A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

10.15444/gmc2016.01.01.01 ◽

2016 ◽

Author(s):

Shasha Wang ◽

Dick Mizerski ◽

Fang Liu ◽

Doina Olaru ◽

Victoria Mallinckrodt

Keyword(s):

Persuasion Knowledge

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EFFECTS OF NATIVE CONTENT APPEAL AD SKEPTICISM AND WEBSITE TYPE ON ATTITUDES TOWARD THE AD PEOPLES WEBSITE EVALUATION AND PERSUASION KNOWLEDGE

Global Fashion Management Conference ◽

10.15444/gfmc2017.02.07.02 ◽

2017 ◽

Vol 2017 ◽

pp. 141-145

Author(s):

Ana Clara Meirelles Vitale ◽

◽

Sooyoung Cho

Keyword(s):

Persuasion Knowledge ◽

Website Evaluation

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The Impact of Persuasion Knowledge on Consumer Responses to Rewarded Word-of-Mouth

Journal of Korea Service Management Society ◽

10.15706/jksms.2010.11.2.007 ◽

2010 ◽

Vol 11 (2) ◽

pp. 145-165

Author(s):

김현식

Keyword(s):

Word Of Mouth ◽

Persuasion Knowledge ◽

Consumer Responses ◽

The Impact

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The Impact of Cause-Related Marketing And Creating Shared Value Perception on the Dance Images, the public’s favorable words of mouth and the public’s future watching intention in the Dance Performance

Korean Journal of Sports Science ◽

10.35159/kjss.2018.08.27.4.711 ◽

2018 ◽

Vol 27 (4) ◽

pp. 711-724

Author(s):

Mi-Sun Suh

Keyword(s):

Shared Value ◽

Dance Performance ◽

Value Perception ◽

Cause Related Marketing ◽

Creating Shared Value ◽

The Impact

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Effects of Digital Signage Advertising : A Focus on Persuasion Knowledge

Journal of Media Economics & Culture ◽

10.21328/jmec.2020.11.18.4.37 ◽

2020 ◽

Vol 18 (4) ◽

pp. 37-63

Author(s):

Jong Woo Jun

Keyword(s):

Persuasion Knowledge ◽

Digital Signage

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