Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge

2021 ◽  
Author(s):  
Baobao Song ◽  
Weiting Tao ◽  
Taylor Jing Wen
Keyword(s):  
Persuasion Knowledge ◽  
Cause Related Marketing ◽  
Communal Relationships

WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

2018 ◽  
Vol 2018 ◽  
pp. 1076-1076
Author(s):  
H. Aghakhani ◽  
◽  
S.W. Carvalho ◽  
P.H. Cunningham
Keyword(s):  
Cause Related Marketing

A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

2016 ◽  
Author(s):  
Shasha Wang ◽  
Dick Mizerski ◽  
Fang Liu ◽  
Doina Olaru ◽  
Victoria Mallinckrodt
Keyword(s):  
Persuasion Knowledge

Albert H. Friedlander

2020 ◽  
Vol 53 (2) ◽  
pp. 34-48
Author(s):  
Amy-Jill Levine
Keyword(s):  
Communal Relationships ◽  
The Impact ◽  
American Academic

The work of Rabbi Albert Friedlander is less known in US contexts than it should be, especially since it still has much to contribute to both Jewish communal relationships and dialogue between Jews and Christians. From the perspective of an American academic, this article focuses on his chaplaincy work in the context of competing forms of Jewish orthodoxy and orthopraxy; the impact of the Shoah on his understanding of and response to US racism; his approach to Jewish–Christian relations by celebrating accomplishment rather than bewailing what is left to be done; and his concern for reconciliatory rather than agonist learning in which one seeks insights even in work with which one disagrees.

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