Effective clinical study recruitment of patients with atopic dermatitis through social media

2021 ◽  
Author(s):  
Z. Ali ◽  
K.M. Joergensen ◽  
C. Vestergaard ◽  
A.D. Andersen ◽  
M. Alexaki ◽  
...  
Keyword(s):  
Social Media ◽  
Atopic Dermatitis ◽  
Clinical Study ◽  
Study Recruitment

Potential Efficacy of Low Metal Diets and Dental Metal Elimination in the Management of Atopic Dermatitis: An Open Clinical Study

1997 ◽  
Vol 24 (1) ◽  
pp. 12-19 ◽  
Author(s):  
Atsuko Adachi ◽  
Tatsuya Horikawa ◽  
Tsutomu Takashima ◽  
Tokiko Komura ◽  
Akihiko Komura ◽  
...  
Keyword(s):  
Atopic Dermatitis ◽  
Clinical Study ◽  
Potential Efficacy ◽  
Dental Metal

scholarly journals Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study (Preprint)

2019 ◽  
Author(s):  
Kelsey Lynett Ford ◽  
Tashuna Albritton ◽  
Tara A Dunn ◽  
Kacy Crawford ◽  
Jessica Neuwirth ◽  
...  
Keyword(s):  
Social Media ◽  
Health Research ◽  
Conversion Rate ◽  
Cost Effective ◽  
Cross Sectional ◽  
Attitudes And Behaviors ◽  
Study Recruitment ◽  
Social Media Platforms ◽  
And Behaviors ◽  
Youth Study

BACKGROUND The use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information exists for social media platforms that are more popular with youth, specifically Instagram and Snapchat. OBJECTIVE This paper outlines a paid advertising approach using Instagram, Snapchat, and Facebook to evaluate a statewide youth marijuana prevention campaign. The objective of this study was to compare recruitment metrics across Instagram, Snapchat, and Facebook for two surveys documenting youth knowledge, attitudes, and behaviors related to retail marijuana in Colorado post legalization. In addition, the study assessed the feasibility of using Instagram and Snapchat as effective additions to Facebook for youth study recruitment. METHODS A social media recruitment strategy was used to conduct two cross-sectional surveys of youth, aged 13 to 20 years, in Colorado. Geographically targeted ads across 3 social media platforms encouraged the completion of a Web-based self-administered survey. Ad Words and Snap Ads were used to deploy and manage advertising campaigns, including ad design, placement, and analysis. Ad costs and recruitment metrics (ie, impressions, link clicks, and conversion rates) were calculated across the three social media platforms. RESULTS Over two 1-month periods, 763,613 youth were reached (ie, impressions), 6089 of them clicked survey links (ie, clicks), and 828 eligible youth completed surveys about knowledge, attitudes, and behaviors related to retail marijuana. Instagram converted 36.13% (803/2222) of impressions to clicks (ie, conversion rate) in the first survey and 0.87% (864/98982) in the second survey. Snapchat generated the most impressions and link clicks, but it did so with the lowest conversion rate for both surveys, with a 1.40% (1600/114,200) conversion rate in the first survey and a 0.36% (1818/504700) conversion rate in the second survey. Facebook maintained a consistent conversion rate of roughly 2% across both surveys, despite reductions in budget for the second survey. The cost-per-click ranged between US $0.25 and $0.37 across the three platforms, with Snapchat as both the most cost-effective platform in the first survey and the most expensive platform in the second survey. CONCLUSIONS Recruitment and enrollment outcomes indicate the use of Instagram and Snapchat, in addition to Facebook, may be a modern, useful, and cost-effective approach to reach youth with surveys on sensitive health topics. As the use of Facebook declines among youth, the use of more popular social media platforms can augment study recruitment for health research and evaluation efforts.

scholarly journals ^|^ldquo;A clinical study concerning the relationship between nasal allergy and atopic dermatitis^|^rdquo;

1994 ◽  
Vol 33 (2) ◽  
pp. 304-309
Author(s):  
Kensei Naito ◽  
Masatake Ishihara ◽  
Katsurou Ibata ◽  
Naoki Yokoyama ◽  
Shigenobu Iwata ◽  
...  
Keyword(s):  
Atopic Dermatitis ◽  
Clinical Study ◽  
Nasal Allergy ◽  
The Relationship

scholarly journals Phase 2 clinical study of delgocitinib ointment in pediatric patients with atopic dermatitis

2019 ◽  
Vol 144 (6) ◽  
pp. 1575-1583 ◽  
Author(s):  
Hidemi Nakagawa ◽  
Osamu Nemoto ◽  
Atsuyuki Igarashi ◽  
Hidehisa Saeki ◽  
Manabu Oda ◽  
...  
Keyword(s):  
Atopic Dermatitis ◽  
Clinical Study ◽  
Pediatric Patients ◽  
Phase 2

Salt Water Therapy for Patients with Severe Atopic Dermatitis(AD). A Clinical Study.

1995 ◽  
Vol 57 (1) ◽  
pp. 84-90 ◽  
Author(s):  
Hideki MUKAI ◽  
Satoru ARAI ◽  
Toshiko ASAI ◽  
Toshiyuki TAKEMURA ◽  
Ichiro KATO
Keyword(s):  
Atopic Dermatitis ◽  
Clinical Study ◽  
Salt Water ◽  
Severe Atopic Dermatitis ◽  
Water Therapy

scholarly journals Effectiveness of Social Media Approaches to Recruiting Young Adult Cigarillo Smokers: Cross-Sectional Study

10.2196/12619 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e12619 ◽  
Author(s):  
David Cavallo ◽  
Rock Lim ◽  
Karen Ishler ◽  
Maria Pagano ◽  
Rachel Perovsek ◽  
...  
Keyword(s):  
Social Media ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Chi Square ◽  
Cross Sectional ◽  
Study Recruitment ◽  
Youth And Young Adults ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Racial Ethnic

Background The prevalence of social media use among youth and young adults suggests it is an appropriate platform for study recruitment from this population. Previous studies have examined the use of social media for recruitment, but few have compared platforms, and none, to our knowledge, have attempted to recruit cigarillo users. Objective The purpose of this study was to examine the effectiveness of different social media platforms and advertisement images for recruiting cigarillo users aged 14-28 years to complete a cigarillo use survey. Methods We obtained objective data for advertisement impressions for a 39-week social media recruitment campaign. Advertisements were targeted to users based on their age, geography, and interests. Effectiveness was defined as the percentage of approved surveys per advertising impression. Chi-square tests were performed to compare the effectiveness of different advertisement images and platforms. Results Valid survey completers (n=1089) were predominately older (25-28 years old, n=839, 77%). Of the 1089 survey completers, 568 (52%) identified as male, 335 (31%) as African American, and 196 (18%) as Hispanic. Advertisements delivered via Facebook/Instagram were more effective than Twitter; 311/1,027,738 (0.03%) vs 661/2,998,715 (0.02%); χ21=21.45, N=4,026,453); P<.001. Across platforms, ads featuring exclusively an image of cigarillos were more effective (397/682,994, 0.06%) than ads with images of individuals smoking (254/1,308,675, 0.02%), individuals not smoking (239/1,393,134, .02%), and groups not smoking (82/641,650, 0.01%); χ23133.73, N=4,026,453; P<.001. Conclusions The campaign was effective in recruiting a diverse sample representative of relevant racial/ethnic categories. Advertisements on Facebook were more effective than Twitter. Advertisements that featured an image of a cigarillo were consistently the most effective and should be considered by others recruiting cigarillo users via social media.

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